Browse > Home / All / 1 Simple Question to Boost Your Profits

1 Simple Question to Boost Your Profits

Sometimes I do in depth articles or long lists of ways to increase your profits.

Other times it’s to your benefit to learn a profit booster you can use ANYTIME.

That’s what I’m going to share today.

Here’s the phrase you need to learn.

“What else?”

Here’s how we’re going to apply it all throughout our website.

You put up a squeeze page to get people to subscribe to your list. On the next page many people simply say thank you for subscribing and they tell you to check your email to confirm and receive the free gift you promised.

“What else can you do here?”

Add a special offer here. It could be a discount or some other bonus. After someone subscribes, say thank you for subscribing, but also tell them here is a special we only make available to new subscribers. Depending on what you’re offering, you may produce a 5% to 20% sales rate on this page (lower ticket items such as $50 or less).

I’ve also found an extra benefit to doing this here. If you can get the first sale quickly from a new subscriber, you’re going to find they’re worth much more to you in the long-term as well. They’re not just a freebie seeker at this point. They’re a buyer. Huge difference between those two classifications.

Even better if you can get a 2nd sale from them…

After they buy this first product, what else?

You can do an immediate upsell after they purchase (you could continue this through multiple upsells but you will find quickly there is a point where it is too much in one spot). You also will want to put an offer on the thank you/download page after they purchase this first product.

What if you currently only have one product? Then that’s where you can review or recommend an affiliate product.

Let’s look at another application. You’ve done 6 follow-up email messages in your series. “What else can you add?” You can build an almost unlimited email sequence out (I quite a few clients with more than 1 year’s worth of follow-up messages in at least one of their autoresponders).

Below is a video from Dave Hamilton. He was originally a winner when I ran a contest for my Internet Lifestyle Retirement System. Here is the review he sent in for the product.

Note how when he followed one of the suggestions from the course (the thank you page offer), he achieved a 40% sales rate from his visitors. Wow Dave! He must have used a very good offer. Listen up to what he has to say…

By the way, you can check out the course here…

Written by Terry · Filed Under All 

Related Entries:

Comments

5 Responses to “1 Simple Question to Boost Your Profits”

  1. Melody Campbell, Building Your Coaching Business on June 29th, 2009 1:19 pm

    This is a great question!

    And, you bring up an excellent point to add a “Thank You / Sales Page”. I’ve told my clients that creating your own thank you page that makes an uncommon & valuable offer really makes the most sense –

    1. You already have the subscriber’s attention. Once they click on the subscribe button his or her eyeballs are already looking for and anticipating that next screen. That is “prime time”!
    2. By making an uncommon and valuable offer that subscribers purchase is an ideal way of qualifying and segmenting your list. In the very beginning of the relationship you know who’s trust you’ve gained and who is willing to invest into themselves with your information.

    I was actually just thinking about writing an article & post on this myself. I liked the way you framed the topic with the question.

  2. Michael on June 29th, 2009 2:37 pm

    Terry,

    Once again, you have provided some solid content that will no doubt help each of us boost sales, in a major way!!!

    The “1 time Offer” strategically placed is HUGE…

    I really enjoy learning from you, and the manner in which you provide your content. Please continue to share your knowledge, content, and spirit.

    Thanks,

    Dr. Mike “The Brain”

    “Keep On, Keepin’ On…”

  3. suroso on June 30th, 2009 5:35 am

    Thanks for your great post.
    So, what else Terry? I’ll be waiting for next…

  4. Mark Taylor on July 1st, 2009 5:20 am

    Dear Terry,

    About 6 months ago i purchased the ‘tell the truth’ program you did with Glenn, Sharon, & David. I have listened to it many times, in fact that is an understatement!

    As a pretty new guy to the whole internet marketing world i was sucked into many of the so called guru’s buying into products services and the next big launch thing I just had to have. lol So the learning curve has been very steep! as well as the expense!

    Your product saved me from myself! Only after listening to the advice shared in that product did I gave myself a thorough shaking, and dusted myself off. I started to tune out most off the dross,hype and B/S and still today I’m shaking out the eroneous loose bits a debris.

    So a big thank you is called for and I hope that you pass on my regards to the others. It’s still early days for me, and I am currently looking to find a competent coach and mentor with integrity. I cant quite stretch to your coaching program at the minute, however I will come to you when I can. ( even though your an American) lol

    Kind Regards

    Mark

  5. Kristi Daniels on December 8th, 2009 1:10 am

    What else? That’s great.

    It’s completely true though. Over 90% of my sales come from prior customers. I would lose over 90% of my revenue if I didn’t ask that question.

    What is the 2nd best question to ask?

Got something to say?





Comments will be sent to the moderation queue.