10 Ways to Generate Website Traffic for Beginners
May 28, 2007
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You need traffic. Earning a good income requires a good product, excellent conversion strategies, and traffic to your site.
If any of those 3 elements is missing, you’re going to miss your income goals.
The one most people drool over is traffic. It’s what they lie in bed thinking about at night. How can I get more traffic?
I think the motto of most beginning online entrepreneurs is…
“Show Me How to Get Traffic!”
Today I’m going to cover the simple ways you start driving traffic to your site.
Method #1: Pay for Traffic
You can pay for your traffic. The advantage here is many of these methods are fast…and you can roll out in huge numbers. Plus you’re in full control of the results.
If it’s working…expand into more advertising.
If it’s not working, fix it until it is.
1. Run a Google Adwords Campaign
What, you don’t have a Google Adwords account?
Shame on you. Get one immediately. Even if it’s not your primary advertising method, you should still be using it to test and track your sales campaigns when you first launch.
Run some traffic to your new site and use split testing or multivariate testing to refine the sales process.
Set Up Your Google Adwords Campaign Today:
http://www.google.com/adwords
2. Expand into Other PPCs
Google is the most competitive marketplace, because it’s the one with the most traffic. You might even find the keywords you want are more expensive than you’re willing to pay.
Move into the other PPC search engines.
MSN Adcenter has an excellent system with lower bids and it can often be profitable even if your Google campaign is not.
Signup for your account here:
https://adcenter.microsoft.com
Yahoo is the other competitor in the Big 3. You can find out more from them here:
http://searchmarketing.yahoo.com
Want to expand even further? There are a lot of lesser known companies where you can buy traffic for as little as one penny each. This site tracks and reviews all these smaller engines:
http://www.payperclicksearchengines.com
3. Expand to Banner Advertising
Already maximized your PPC advertising? I doubt it, but we’ll assume you did.
Run banner type advertising (this includes banners, buttons, skyscrapers, and even rich media advertising). You might have heard it was dead, but its death was greatly exagerrated.
Start off your banner campaigns right inside your Google Adwords account.
Create a new “site-targeted” campaign. Everyone talks about Google’s keyword targeting and that’s where I suggest you start your advertising. Site targeting is another option they offer and allows you target ads to sites. Handpick the exact sites you want your ad to appear on.
Once you have those working, you can expand out to large advertising networks such as:
http://www.tribalfusion.com
4. Send Out Press Releases
I have this under paid advertising because it’s going to cost you some money to do this correctly.
I recommend using:
http://www.prwebdirect.com
I’ve seen a single press release generate thousands of visitors…and radio and TV appearances for several of my clients. Why aren’t you using publicity?
5. Mail Postcards to Rented Lists
Target very specific groups using the SRDS manual. You can often pick up a copy of this directory at most large libraries.
It lists mailing lists you can rent and mail to. Instead of just sending a mailing to freebie seekers like you do online, you can target and mail postcards to BUYERS in your niche.
Find a list. Rent it. Mail your postcards
using http://www.usps.com/netpost/
Method #2: Generate Free Traffic
Let’s say you don’t want to spend any money, or you don’t have any money. You can still start generating visitors for free. In fact, I like these methods more over the long term (as they often take a while to get going).
1. Submit Articles
This has been one of my favorite traffic techniques for years. Find long tail keywords (terms with 3 or 4 words in them)…and write articles about the subject.
Submit to article directories…and watch both visitors and your page rank increase.
Find software to make submission easier:
http://www.myarticletraffic.com
Have articles submitted for you:
http://www.isnare.com
2. Start a Blog
Start a blog…If you haven’t yet, then you’re not planning on generating much free traffic. Sure there are other ways, but why in the world would you want to make your life harder?
Start one for free here:
http://www.blogger.com
Or set up one on your one domain. I suggest Wordpress from http://www.wordpress.org
Now start posting good content rich articles.
3. Generate Links
You can trade links with other sites. A good program for this is Arelis at http://www.axandra.com
It’s even easier if you have a blog.
- Visit high traffic blogs and comment on them.
- Include links to other blogs in your posts.
- Submit to carnivals such as the ones you find at: http://www.blogcarnival.com
4. Post Viral Videos at Youtube.com
Everyone is always talking about Web 2.0. The Internet is growing up…and video is taking a priority in online marketing (if you’re not testing videos on your sales pages you’re making a huge mistake).
Create videos and post them to
http://www.youtube.com
It’s not a large traffic generator for me, but it is another free generator…plus it saves my own bandwidth (I embed my own Youtube videos on my pages).
5. Set-up An Affiliate Program
If you sell ANY type of product, you should have an affiliate program. It equals 60% to 75% of my sales on all my products. So if you don’t have one…you’re missing out on 2/3rds of your sales!
The system I use is:
http://www.netofficetoolbox.com
Go there now to set-up a free 30 day trial and try it out for yourself. Not only can you run your affiliate program, it can also handle all your sales, recurring billing, split test campaigns, and do email follow-up. It’s my complete automation solution.
affiliates articles automation banners email links postcards PPC publicity traffic video YoutubePopularity: 62% [?]
Related Entries:- Stumbleupon Paid Advertising
- Subscribers and Sales
- Create a Simple Marketing Plan
- Quality Website Traffic
- 3 Types of Websites…Which Ones Are Right for You?
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It was an excellent article Terry.
Just a question about your point number 5: “Mail Postcards to Rented Lists”
Target very specific groups using the SRDS manual. I contacted the SRDS two months ago, and they gave me many different lists to subscribe too, I don’t really know which one to register for.
Plus, I never sent direct mail or postcards. I’d like to learn more about this since I am in the process on writing my ebook, and I will go offline for promotion (back to the old days!). If you can post an article on this topic, it would be great.
Hi Franck,
Thanks for the suggestion..I’ll write more about postcards in the future (which I find more useful than letters for general marketing).
Terry,
This was a very useful article. But someone asked me a vexing question. What would you recommend for PPC and “Adsense” type campaigns for marketers who, for reasons of conscience and integrity, will not do business with Google?
If you can’t do business with Google for whatever reason, use MSN as the 2nd choice…Yahoo as the third. For Adsense type campaigns, you could use Yahoo or sign up as an affiliate with pay-per-lead services (again a topic for another article).
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Thanks for your submission- great article!
The carnival is up here-
http://homebizblogger.com/2007/05/30/carnival-of-blogging-success-2/
Some excellent ideas… Now I have a few more tools in the toolchest to try out.
-Jim
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Quite informative, the more I search for ideas on the subject the more it seems I need to start a blog…
Terry,
You are a coach in the true sense of the word.Am quite new to it all and am prepared
to learn.I just discovererd that your old posts have alot in store for people like me.Thanks for inviting me on board.
Terry,
Am new in this business and am working hard to get all the material that I can to make progress. Am operating from that part of the world where getting a functional ISP is a major problem and if one does not generate ones` energy source, one can not be on the net ! The challenges are daunting.
Terry , I will keep coming for more.