How to Get a Copywriting Education for Under $100

February 28, 2007

Are you ready to get an education in making money on and off the Internet…one that will last you for the rest of your life?

What if it costs less than $100?

I love information products.  I have hundreds of CDs, DVDs, eBooks, and manuals.  I’ve attended dozens of seminars.  My education has cost me at least $100,000 over the years. 

My absolute favorite information product is the simple…lowly physcial book.  Everyone is a little different in which form they prefer to learn from.  I love to sit outside and read.  It’s fun.  It’s enjoyable.  And it beats every other information format for me. 

My office is filled with books.  My wife and I also have a game room in our house with bookshelves lining the walls.  It is full of books.  Books have flowed into another room of the house. They take up a lot of room, but you won’t get me to part with them anytime soon.

I remember at a conference where another speaker was talking.  He said that if you ever get into financial problems, you call your books for cash.  Kirt Christensen leaned over to me and said, “Forget that…I’ll sell my clothes before my books!”

I wholeheartily agree.

Today I want to share with you how to get a top notch copywriting education for under $100.  Yes, there are some great courses out there for $200, $500, and even $2,000.  They often go into more advanced strategies.  But you can get started on a budget with just these resources to start.

And no…these are not affiliate links.  They are direct links to the books on Amazon.com.  I get no commission from them (although I do get royalties for my book).

Tested Advertising Methods
John Caples – $11.32

This is one of the must read classics that virtually every copywriter uses and recommends.  It shows you why testing is the only way you can really measure an ad.  It also teaches you the basic systems to get started writing.

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
By Maria Veloso – $15.58

This book isn’t often mentioned when talking about copywriting, but I love it.  Many copywriting books talk about what you should do, but they don’t give you the How.  Maria has included in her book tools…a checklist…a list of emotional words…and more.  In other books, you would be told to pay at least $200 for a “backend” course to get the meat she gives in the book itself.

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
By Dan Kennedy – $10.61

Dan’s book contains a lot of valuable insight and a system for writing your sales letter.  There are a lot of nuggets throughout the book you can immediately take and use.  The promotion for his other courses and products is a little heavy though compared to all the other books in this list.

Internet Integrity: The Truth About How ANY Business Can Increase Profits Online
By Terry Dean – $19.95

This book isn’t about just copywriting, although a 15 step copywriting system is included.  It also covers how to generate visitors to your website and how to use email to close them.  There is also a chapter dedicated to local businesses and people who are just starting out without a product to sell.  It’s a great beginning Internet marketing education for under $20.

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy
By Joe Sugarman – $39.95

I could have easily listed at least 2 or 3 other books if I left this one out.  It really is that good.  It includes his 24 psychological triggers, the slippery slope, and many other strategies.  There are two additional books to the series, and while they’re good, they are not as good at this one in my opinion.

All 5 books above add up to $97.41 today at Amazon.  Get started in copywriting for under $100 with these resources.  If you master this skill, you’re on your way to success.  No money changes hands until something is sold.  Copywriters hold the key to selling on the web, through the mail, on video, and in person.

What a Stinky Dog Can Teach You About Business

February 27, 2007

I love my dogs.  I currently have two…a mixed breed collie/rottweiler type and a golden retriever.  Since the mixed is growing old, my wife and I are considering getting a third one soon…another golden.

My wife and I treat our dogs like children.  They run with us.  They play with us.  They cuddle with us.  The big difference is when you want to go out for the evening you don’t need a sitter.

“Whoever said you can’t buy happiness forgot little puppies.”
(Quote of Gene Hill)

With all their good parts, they also have a few negatives, especially when you live in the country surrounded by trees and farmland like we do. One of those negatives appeared very brightly yesterday.

Goldens are hunting dogs, and ours hunted something he definitely shouldn’t have.  He obviously found a skunk, and let’s just say he wasn’t a sweet smelling animal after that.

This is the second time he has done this in his life.   So we have some experience from the first time.  If you’d like a hint, that old wive’s tale about tomato juice doesn’t work.  We tried it the first time.  Although it does turn your dog a nice shade of pink.  Much better are some mixtures you can make or the a skunk-off type product. 

What does all this have to do with business?  Everything. 

When someone has a serious problem, they’re desperate for a solution.

They want a solution today.  It doesn’t matter if it’s a little expensive.  It doesn’t matter if it’s a little hard to find.  It doesn’t need long sales copy to convince someone they need it.  They just want relief and they want it now.

What would it take to sell a product that removes skunk odor to someone who doesn’t have the problem?  It would be a nightmare to try and sell the product.  You might write a long letter. You might show all your advantages.  You might be everywhere.  Yet no one who doesn’t have the problem right now will buy it.

The most important element of your marketing is your audience.

You must have a hungry crowd.  That’s why good business starts there.  Find a group of people who want a solution to a problem.  Then give it to them.

Here’s how to make your business life much easier and more profitable.

Step One – Find a hungry crowd. 

This could be through finding out what keywords people are using on the search engines (for SEO or PPC).  You might go to newsgroups (both Google and Yahoo have large interest groups you can search through).  This could be through finding magazines that cater to your target market. ALWAYS make sure you have an easy to target group of people who you can cost effectively reach.  It’s the #1 most important part of your business.

Step Two – Ask them what problems they have.

Research the market.  Run a survey.  Find out what problems they have…that they want to solve.  A way many people make a mistake is by looking at a market and figuring out what problems they think the market needs to solve.  Forget it.  Let them tell you what problems they want to solve! 

Step Three – Sell Them a Solution to their Problem.

Most people do this all backwards.  They come up with the product they want…and try to find someone to sell it to.  That’s the hard way of doing things.  Find the audience first.  Let them tell you what they want.  Then find a way of solving that problem.  During your survey they’ll tell you what is most important to them and even give you much of the wording for your sales copy.

Step Four – Find a Way to Put a Backend in Place.

This could be additional products you offer on the backend.  You might sell a higher ticket item or come up with a continuity program.  The key idea here is to find out what other problems that same market wants to solve.  Then sell other solutions to their problems.  If you don’t want to provide them with any additional products, then joint venture or become an affiliate with other products/services for that target market.

Another Blog You Should Visit

February 26, 2007

Another blog on my personal reading list is James Brausch over at http://www.jamesbrausch.com.

He calls it the Internet Business Blog and focuses on the 3 primary drivers of an Internet business: traffic, copywriting, and product.  He is also a blogging machine…I count 8 posts on the main page right this minute that have all been written from Friday to today.

If you didn’t know better, you would think all he does is write his blog.  Yet, he doesn’t work weekends at all…and only works 3 hours a day on weekdays.  He saw my recent post about cutting one day a week from your work schedule, and announced he is also cutting Friday from his work schedule. This drops him to 12 hours a week and he earns a very nice online income.

I respect that. 

Here’s why.  A lot of Internet marketers talk about how much they earn.  What they don’t talk about is how much they net (they only tell you about how much they grossed not talking about how they pay 80% commissions).  They also work 80 hours a week.  I know them.  I’ve talked to them.  They tell me it’s because they love what they do so much. 

My wife and I were recently listening to a “guru’s” CD.  We counted this statement 7 times, “I work 12 hours a day 7 days a week, but I’m not a workaholic.”

Keep telling yourself that.  I wasn’t convinced.  And I doubt he was convinced himself with saying it so much.  Or maybe he kept saying it for his wife’s benefit (you’ll usually find your spouse isn’t as enthusiastic about your “love” for your job).

That’s why I find James Braush’s blog so interesting.  I’ve never met him in person, but he seems to really understand the value of systems. 

Go to this posting by James.

He says he doesn’t touch 85% of his blog postings.  He uses an ingenius system for his business here he systematizes everything.  What I find most interesting personally is his use of “interns.”  He has unpaid interns doing much of the work for him…in exchange for being taught how to run a business (they learn by doing it for him). Expect to see me copy this idea in the future at some time.  Interns work in all types of businesses.  His is the first small Internet based business where I’ve seen them working.

Are You Thankful?

February 23, 2007

Today I just wanted to stop a moment…and say thank you.

Thank you to my readers.  Thank you to my customers.  Thank you to my coaching clients.  Thank you to my wife.  Thank you to God.

It’s easy to forget to say thank you.  It’s easy to keep going along thinking it’s all about us.  It’s easy to take those around you for granted.

You can always tell when someone has gotten locked up in their own selfish world….and forgotten those around them.

They’re always talking about themselves.  They’re always putting others down.  They talk about what breaks they didn’t get.  They talk about how they worked themselves up from their bootstraps.

When someone enters that mindset…they’re better than everyone else.  No one else can seem to measure up to them.

A heart that’s full of gratitude will be a heart that’s also full of love for others.

Taking time to say thank you to God and those around you will help you step out of selfishness and selfish attitudes.  It helps free your mind from worry.  It gives you a better attitude.  And it definitely makes you a much more fun person to be around.

I’ve gone through struggles in my life.  I’ve had problems.  I’ve also had success.

I went from being tens of thousands of dollars in debt to making a very high six figure net income online in just a few years.  In many ways, I feel success is a much bigger test for our personality and character than failure ever will be.

When I went from failure to success…for quite a while I thought it was all about me…that I succeeded because I’m such a genius.  People referred to me as a “guru.”  I flew around the country, signed autographs, and told people my wonderful systems of success.

I became enamored with myself.

With that, I also became “Full of Myself.”  Arrogant.  Thinking I was better than others.  Rude to those around me…because it was all about me.

Thank God I sold that business and retired from the Internet for a while.  Making money online is easy when you know what you’re doing…so I had made more than enough to go into retirement.

Was my success because I was so smart…and wonderful?

No…it wasn’t.  Let me quote a scripture from the Bible, 1 Cor 4:7, NASU Translation:

“For who regards you as superior? What do you have that you did not receive? And if you did receive it, why do you boast as if you had not received it?”

I succeeded because of God and those around me.

I’m so thankful…

  • To My Wife who has always been there for me. 

Even when others told me I couldn’t do it…She told me she believed in me.  Even when I spent money we couldn’t afford to start a business…She stood beside me.  She has been there for me when we were poor.  She was there for me when we became rich…even when she had to suffer through my arrogant and self-centered attitude. 

No one could ever ask for someone so kind and generous as she has been to me. She has always been there for a kind word…and to help whenever I’ve needed it…even when I’ve been ungrateful.

“Thank you Julie…whenever you read this….I love you and appreciate you more than anything in my life.”

  • To My Parents who always told me I could do anything I put my mind to. 

Both of my parents always told me I could be anything and do anything I wanted to in life.  They never once told me I couldn’t be a success.  Even though we had our conflicts at times (like all teenagers and young adults), I’m so thankful to them.  Thank you.

  • To My Mentors

I could have never succeeded online without the information I learned from others.  While I designed many of the techniques I used online, the ideas and basic instruction came from people in the direct mail and direct marketing world offline.  I never even spoke to a few of these people, but they’ve influenced me…and helped lead me to success.  Thank you.

  • To My Joint Venture Partners

No business is an island to itself.  I’m thankful to all those who have done joint venture deals with me or promoted my company as an affiliate.  The success has never just been my own.  It has been all of us together.  The people in this group are too numerous to mention.  Thank you!

  • To My Customers and Clients

What’s a business without customers and clients?  While I’ll never know every customer I’ve had by name, I have built strong relationships with quite a few of them.  Almost all my coaching clients become friends, because we wouldn’t work together if we didn’t mix.  Thank you to everyone of you.  I appreciate you.

  • To God 

Whether you believe in God or not, it doesn’t really matter.  He makes the sun to shine on those who love Him…and those who ignore or hate Him. Everything above was entrusted to me by Him.  My health…everything I have…everything I have or ever will accomplish comes from Him.  Thank you!

If you read this far…I appreciate you suffering today’s rambling post.

My one question to you is….What are you thankful for?

Congratulations to Nancy Hayssen

February 22, 2007

One of my monthly coaching clients, Nancy Hayssen is being interviewed by Neil Cavuto for Fox News Friday.  This is in addition to the series of numerous radio interviews she’s been doing over the past several weeks. 

This is just a quick post to say Congratulations Nancy…and good job on the work you’ve done with your press releases and media contacts.  Although I rarely watch the news, I’ll keep an eye out for you.  Keep up the good work…this is only the beginning.

Nancy’s message is that Hollywood has been telling women they have to be anorexic thin to look good, and she’s breaking all these myths.  She teaches how any woman can be beautiful at any size.

She helps women look more attractive, be sexier, and feel better about themselves regardless of their body size.  Her book, “You Can Be Sexy At Any Size” and her “Make Me Sexy Kits” can be found at http://www.101sexysecrets.com.

Do Clients Pay Attention to Your Emails?

February 20, 2007

I constantly hear people moaning about just how hard it is to get people to open their emails. If they’re a client of mine, I take a look at a few of their emails. Almost without fail, the ones who complain the loudest and moan the longest about their email problems are people who deliver emails I definitely wouldn’t be reading either.

Just yesterday I went through all my Internet marketing newsletters again and unsubscribed from a large group of them. For each one I looked through several back issues…specifically looking for value in them.

Many of them had no real value. All they included was one promotional piece after another. Why would I want to subscribe to that? Why would anyone want to subscribe to that?

What is most surprising is that many of these email publishers were also information sellers. Producing a little good content in their newsletter would be no more difficult than including an excerpt from one of their products.

Were the ones I was reading doing this? Nope. It as just one hyped up email after another. No content. No value. No reason to keep reading. Thank you. I have enough advertising in my box.

What about the Last Time I Did a Large Group of Unsubscribes?

You’ll notice I said I went through the newsletters and unsubscribed again. When was the last time and what caused it?

The last large group of unsubscribes occured during the last big one day promotional event. I received more than a dozen emails that all essentially said the same thing. They all talked about how wonderful and profit producing product A was. What was most annoying to me was it was obvious most them had only seen the promotional videos for the product. They had never studied the product themselves.

So I removed myself from every single list where they published the normal information about the product launch. The only ones I stayed on were the ones where they gave their opinion about the product…and they really honestly tried to explain how they felt about it themselves.

Remember, people want content and they want an honest voice.

They don’t want a parrot.

If all you say is exactly like everyone else, why should anyone listen to you? They can read this person’s newsletter instead. Inject personality. Inject emotion. Be yourself in your newsletter. Tell them how you personally feel about it.

For a long time I’ve told people to write their emails like they are writing to a friend. Let me ask you this. How do you feel about friends you only see when they want something? I’m sure you’ve had a few friends like that in your life. You don’t see them for months. When they do show up, it’s because they need money or help. You may help them for a while.

The question is just how strong is your relationship becoming as this happens time and time again. Think about that the next time you send an email.

7 Practical Ways to Earn More By Working Less

February 19, 2007

The motto of my coaching business is Earn More, Work Less, and Enjoy Life! This is something every business owner wants, but they often feel it’s too difficult to achieve.  Too many of us have been programmed by the employee mindset of working hours for dollars. 

Employees get paid by the number of hours they put in.  Entrepreneurs get paid based on the value they create for others…whether they’re actively working or not.

Here are 7 practical steps to begin on the road to earning more by working less.

#1 – Hire a Personal Assistant

Quit trying to be a one man (or woman) show.  Even if you’re currently a small business of just one person (such as a home business, life coach, or real estate agent), you can’t do it all yourself.  Hire someone to help you with the routine tasks of answering emails and phone calls.  Have them do secretarial work.

Figure out what parts of your current work can easily be handled by someone else.  Either hand it to a staff member or outsource it.

#2 – Eliminate the Time Vampires

Quit wasting your time.  That short call you had to answer became a 30 minute delay.  The email you once answered for a non-client has produced 10 additional emails and help requests from the same person…who still hasn’t purchased.  That individual who stopped by your office for a quick word with you is still here after one hour.

Try putting an egg timer on your desk and remind yourself every call or contact needs to get to the point within the next 3 minutes.

#3 – Quit Working On Your Weaknesses

We’re told to acknowledge and work on our weaknesses to be a well rounded person.  Forget about it!  Acknowledge your weaknesses, but quit trying to work on them.  Build a team and hand off responsibilities where you’re weak.  Concentrate on your strengths and giftings. You do what you do best.  Hire out the rest. 

If you’re horrible at writing, hire a copywriter.  If you don’t like administrative paperwork, hand it off to someone else who’s qualified.

#4 – Raise Your Prices

I’ve helped many businesses develop their unique client focus.  In a few cases, they were one of the lowest cost options.  Yet this is NOT the unique client focus I prefer to have.  It’s the most difficult one to build a business on.  I’d much rather see you use one of the other 17 ways to develop your uniqueness in the marketplace.

You’ll often find that by raising your prices and focusing on a more upscale market segment, you’ll eliminate many of the time consuming problems of your business.

#5 – Work One Less Day a Week

If you want to make more money, work one less day a week.  It sounds crazy, but it has been proven time and time again.  If you’re currently working 6 days a week, drop to 5.  If you’re working 5 days, drop to 4.  By removing one day from your schedule, you’ll be forced to focus more on the days you’re working.  You cut the garbage out and get down to business.

You’ll quickly find that a lot of the things you used to think were essential weren’t needed at all.

#6 – Take Time to Plan

Plan the schedule for your next day in the last 5 minutes of the day.  Plan your schedule for next week on the last ten minutes of your last day of the week.  Take out one day every quarter to plan the next 90 days for your business.  This is only a small investment each day, but it pays huge dividends for what you accomplish.  Of course you can purchase a time management course, but this is the simple basis of planning your time.

Decide on the essentials that must be done in the coming period.  And always plan time to work on your business instead of just in your business.

#7 – Hire a Coach

It’s so easy to keep following the status quo.  I’m sure you’ve heard that one definition for insanity is doing the same thing over and over expecting a different result.  If you want to earn more while working less, you have to make some changes.  And the absolute best way to make these changes is bring in someone from the outside.  They have a different viewpoint and experiences in helping other entrepreneurs just like you.

A good business coach knows how to ask the right questions to help you discover exactly how to transform your business into a profitable business instead of just a low paying job.

Earn More by Working Less

February 16, 2007

It sounds reasonable that the more hours you work, the more mone you’ll make.  This idea comes from the employee mindset where you’re trading hours for dollars.  If you’re working as an employee, you get paid more by working more hours.

Too many entrepreneurs come into business with this same concept.  They think that by working longer hours they’re make a greater income.  I’ve found this rarely to be the case for entrepreneurs.  Sure, it may work in the short-term, but over the long-term you may suffer both burn-out and sickness. 

Notice I said “may” in the above sentence.  Something you will definitely suffer is a lack of ideas. You’ll get in such a routine of doing things the same way every time that you never advance…you never grow…and you never build better systems.

I have never had a breakthrough idea while sitting at my desk…not once.  I’ve had some decent ideas while working, but they have never been ones that radically transformed my own business.  My best ideas for both improving my own business and ad copy hooks have always come while relaxing, playing games, riding the ATV, etc. 

Let me explain this from the viewpoint of writing ad copy.  When you write an ad, you first interview the business owner, their employees, and a few of their customers.  You also research the marketplace, read competitive ads, and get your hands on as much information as possible about the subject.

Then you take a break.  Take your spouse to a movie.  Play with the dog.  Take a nap.  Do something relaxing.  You’ve worked your conscious mind by doing all your research.  Now you let your subconscious mind work on the problem. 

During this break period is when you’ll find your “hook.”  If you don’t take the break, you’ll often end up writing run-of-the-mill “normal” ad copy that looks like everything else in the marketplace.  Taking the break gives your subconscious mind time to work on the problem and discover something unique to present to the marketplace.

Now, let’s move this out to the rest of your business.  You might hire a professional copywriter for all your writing.  You just do _______ (insert your business title here).

Michael Gerber says that many business owners aren’t really entrepreneurs.  They’ve just suffered an entrepreneurial seizure.  You’re good at what you do…so you start a business offering your services.  Your primary goal was often to have unlimited income potential and to be your own boss.

That dream becomes a nightmare for many business owners.  I recommend you take time today to figure out exactly how many hours a week you’re working.  This includes any studying or research you do for your business. 

You may find you’ve been working some serious overtime without compensation.  If you were working as an employee, there are laws to protect you from this.  As a business owner, you can work yourself to death if you like.  I’ve found a large number of entrepreneurs who made more money per hour when they were an employee. 

If you want to profit from a business, you must start thinking like an entrepreneur.  This means you don’t earn money based on the hours you work.  You earn a profit based on two primary principles:

  1. The value you create for your customers, clients, patients, etc.
  2. The systems you put in place to contact and deliver the value.

You may be great at delivering value to your clients.  They love you and what you’ve done for them.  That’s good.  You’re ahead in the game.  Now you just have to develop systems for each step in the delivery process.

Develop systems to market your product.  Find ways to put multiplication marketing to work for you.  Marketing is by the far the biggest leverage point in any business.  I’ve seen ads improve by up to 18 times.  I’ve had a single one word headline change in an ad improve the results of a website by almost 50%. 

Develop systems to deliver your product or service. Even if you’re in a service business where you deliver the product yourself, you should turn it into a system where anyone else with your basic qualifications or education could easily step in with the exact same level of service. 

Your employees should have systematic training.  For example, the sales people should have the sales scripts and questions to ask clients.   People who work in the back should have a procedure manual that outlines step-by-step how to do their job.  You can even include photos of each step help them along the way. 

Many businesses go into collapse when they lose a vital employee because they’ve never put a system in place around that job.  They didn’t create a training guide.  They didn’t outline the steps.  They didn’t create a checklist of how to do the job right. 

You may be thinking that what I just mentioned sounds like a lot of work.  You’d be right.  It is a lot of work.  You only have to do it once though.

The motto of every entrepreneur should be work once and get paid forever.  Employees work, work, and work some more for every paycheck they get.  If you’re just working and barely making it, you’re not an entrepreneur.  You’re not a business owner.  Quit lying to yourself.  You’re a poorly paid employee with a bad benefit program. 

Create your own systems…and then you’re an entrepeneur.  Work once and get paid forever.

If you’d like to learn more on this subject, grab my free report by subscribing to my newsletter on the right of this page or at http://www.theterrydean.com.

The Money Is Not In Your List

February 13, 2007

I’m sure you’ve heard the statement, “The money is in the list.”

There’s only one problem with that statement.  The money isn’t in the list itself.  I’ve seen business people with lists of 500,000 or more subscribers and they have trouble paying their basic bills.  Getting $100 out of their list is an exercise in frustration.

I’ve also seen tiny little lists of 3,000 subscribers make $800,000 in a single year. 

The money isn’t in the list itself.

The money is in your relationship with the list.

First you have to come up with a unique strategy for building your list.  Notice that most people simply copy what others have done…and never seem to get the results they’re looking for.  Figure out a strategy that gives people exactly what they’re looking for and puts the power of exponential growth in your list building process.

Second, you must use proven low cost or free methods for building your lists every single day. 

Then you build a relationship with the list.  Many people break down right here.  If you’re not contacting your list, you’re not building your relationship.  If you’re simply sending out the exact same messages as everyone else, you’re not building your “fan club.”

A key principle is to be yourself…and be real with your audience.  So many people are fake in today’s market.  Give your opinions.  Give your viewpoint.  If someone gets offended, let them.  They weren’t planning on buying from you anyway (special note: my absolute best sales have always been the exact same emails with the most unsubscribes). 

Quit being a wimp!

It’s one thing to get people to subscribe to your list.  It’s a whole different step to get them paying attention to what you’re saying.  Get them excited or get them angry.  Whatever you do, don’t let them just ignore you.

Cause some controversy in your niche. Take a hard stance against something that’s going on. If you’re just the normal emailer, you can forget about it!

Your other option is to be witty and entertaining.  Have fun.  Tell funny stories (mixed with content of course).  When I first started speaking in public, I was told you didn’t have to be funny to be a speaker.  You only had to be funny if you wanted to get paid.

People will remember an entertaining or heartwarming story long after they forget the message you were teaching them.  This also means they’re remember you long after they received the email.

What can you send your list this week for them to remember you?

I did a recent teleconference series and group coaching program on how to build a list, grow your relationship with that list, and turn the list into secure and reliable monthly income.  You can find out more about this course here:

Email Marketing Mastery

Create a Simple Marketing Plan

February 7, 2007

This goes back to information overload that I’ve been talking about recently.

There are dozens of ways any business can market itself.  Just online alone, you could pick multiple PPC search engines, search engine optimization, endorsements, publicity, ezine advertising, affiliate programs, banner advertising, blogging, podcasting, viral video, article submissions, incoming links, etc.  And that’s just a starter list.

For many business owners, they see all the options…all the courses…and all the ideas.  All it causes them to do is go into Information Paralysis.

They sit there and do nothing.  Or they buy one product after another…and keep jumping to different promotional techhniques.

STOP IT!

If you want to succeed in your business, make a plan.  Develop a simple business plan…exactly who you’re targeting, how you’ll benefit them, and your income streams.  At the same time, develop your basic marketing plan.

Which techniques will you focus on?  Everything I mentioned above can and will work if you follow the right strategies.  What won’t work is trying to do it all at once.

Pick several techniques and focus exclusively on those.  You might decide that Google Adwords is one of your traffic sources.  Plan specific days and times each week where you work on your campaigns. 

If article submissions are another one of your techniques, then plan specific dates and times to do this.  You might write an article every Tuesday from 2 PM to 3 PM.  On Wednesday at 2 PM to 3 PM you edit the article and submit the aritcle using software. 

You might plan to do a press release on the first Monday of every month.  Put your marketing plan into writing just like a business plan.  It doesn’t have to be complicated, but it should cover the basic steps…and exactly when you’ll take each step to your marketing campaign. 

Otherwise you’ll end up wasting time when you could be getting results.  Another quick caution with this is not to give up on your marketing.  I’ve seen clients who started with Google Adwords and they weren’t happy with the immediate results.  Instead of tweaking and modifying their keywords, ads, and landing page, they gave up. 

Go into every new marketing technique with the mindset that it may not work perfect when you first start out.  You’ll have to tweak your campaign to get it working the way you want. 

Pick marketing strategies.  Plan exactly what you will do and on what days.  Tweak and modify your campaigns until they’re working for you.   Don’t jump on the bandwagon of every new idea you hear. 

Create your plan.  Work your plan.  Profit from your plan.

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