May 28, 2007
You need traffic. Earning a good income requires a good product, excellent conversion strategies, and traffic to your site.
If any of those 3 elements is missing, you’re going to miss your income goals.
The one most people drool over is traffic. It’s what they lie in bed thinking about at night. How can I get more traffic?
I think the motto of most beginning online entrepreneurs is…
“Show Me How to Get Traffic!”
Today I’m going to cover the simple ways you start driving traffic to your site.
Method #1: Pay for Traffic
You can pay for your traffic. The advantage here is many of these methods are fast…and you can roll out in huge numbers. Plus you’re in full control of the results.
If it’s working…expand into more advertising.
If it’s not working, fix it until it is.
1. Run a Google Adwords Campaign
What, you don’t have a Google Adwords account?
Shame on you. Get one immediately. Even if it’s not your primary advertising method, you should still be using it to test and track your sales campaigns when you first launch.
Run some traffic to your new site and use split testing or multivariate testing to refine the sales process.
Set Up Your Google Adwords Campaign Today:
2. Expand into Other PPCs
Google is the most competitive marketplace, because it’s the one with the most traffic. You might even find the keywords you want are more expensive than you’re willing to pay.
Move into the other PPC search engines.
MSN Adcenter has an excellent system with lower bids and it can often be profitable even if your Google campaign is not.
Signup for your account here:
Yahoo is the other competitor in the Big 3. You can find out more from them here:
Want to expand even further? There are a lot of lesser known companies where you can buy traffic for as little as one penny each. This site tracks and reviews all these smaller engines:
3. Expand to Banner Advertising
Already maximized your PPC advertising? I doubt it, but we’ll assume you did.
Run banner type advertising (this includes banners, buttons, skyscrapers, and even rich media advertising). You might have heard it was dead, but its death was greatly exagerrated.
Start off your banner campaigns right inside your Google Adwords account.
Create a new “site-targeted” campaign. Everyone talks about Google’s keyword targeting and that’s where I suggest you start your advertising. Site targeting is another option they offer and allows you target ads to sites. Handpick the exact sites you want your ad to appear on.
Once you have those working, you can expand out to large advertising networks such as:
4. Send Out Press Releases
I have this under paid advertising because it’s going to cost you some money to do this correctly.
I recommend using:
I’ve seen a single press release generate thousands of visitors…and radio and TV appearances for several of my clients. Why aren’t you using publicity?
5. Mail Postcards to Rented Lists
Target very specific groups using the SRDS manual. You can often pick up a copy of this directory at most large libraries.
It lists mailing lists you can rent and mail to. Instead of just sending a mailing to freebie seekers like you do online, you can target and mail postcards to BUYERS in your niche.
Find a list. Rent it. Mail your postcards
Method #2: Generate Free Traffic
Let’s say you don’t want to spend any money, or you don’t have any money. You can still start generating visitors for free. In fact, I like these methods more over the long term (as they often take a while to get going).
1. Submit Articles
This has been one of my favorite traffic techniques for years. Find long tail keywords (terms with 3 or 4 words in them)…and write articles about the subject.
Submit to article directories…and watch both visitors and your page rank increase.
Find software to make submission easier:
Have articles submitted for you:
2. Start a Blog
Start a blog…If you haven’t yet, then you’re not planning on generating much free traffic. Sure there are other ways, but why in the world would you want to make your life harder?
Start one for free here:
Or set up one on your one domain. I suggest WordPress from http://www.wordpress.org
Now start posting good content rich articles.
3. Generate Links
You can trade links with other sites. A good program for this is Arelis at http://www.axandra.com
It’s even easier if you have a blog.
- Visit high traffic blogs and comment on them.
- Include links to other blogs in your posts.
- Submit to carnivals such as the ones you find at: http://www.blogcarnival.com
4. Post Viral Videos at Youtube.com
Everyone is always talking about Web 2.0. The Internet is growing up…and video is taking a priority in online marketing (if you’re not testing videos on your sales pages you’re making a huge mistake).
Create videos and post them to
It’s not a large traffic generator for me, but it is another free generator…plus it saves my own bandwidth (I embed my own Youtube videos on my pages).
5. Set-up An Affiliate Program
If you sell ANY type of product, you should have an affiliate program. It equals 60% to 75% of my sales on all my products. So if you don’t have one…you’re missing out on 2/3rds of your sales!
The system I use is:
Go there now to set-up a free 30 day trial and try it out for yourself. Not only can you run your affiliate program, it can also handle all your sales, recurring billing, split test campaigns, and do email follow-up. It’s my complete automation solution.
May 25, 2007
Over the past week I’ve shared with you some of the free resources you get for FREE for subscribing to my newsletter list.
Today I want to let you in on WHY I changed the name of my list from the “MyMarketingCoach Minute” to the “Terry Dean e-Coaching Letter.”
I couldn’t take it anymore!
I’ve unsubscribed from every single Internet marketing email list. There wasn’t a single one worth the time it took to read it.
Here’s what I’ve seen over the past several months…
1. Most Internet marketing newsletters beat the daylights out of me to buy the newest
When there is a product launch, you get 100 emails about the same thing over several days. How ANNOYING does that get?
2. Most newsletters regergitate crappy information from free article databases in the name of “content.”
Bah…you’re better off subscribing to good blogs.
3. Most newsletters think I care about how they just made two gazillion dollars…and they’ll tell me all the secrets (sell me more crap for $1,000) on their teleconference.
I don’t know how many teleconferences I’ve seen where they promise free content…but only give a 90 minute sales pitch…on my dime. I don’t mind selling of course, but if you promise content, you had better deliver that.
So I’m tired of it…and I’ve unsubscribed from every Internet marketing list.
You will only see real content that comes directly from one of my paid products in my free monthly e-Coaching Letter…not available for free on any of my sites.
You will also receive action steps in every issue.
A big problem I’m seeing for all Internet marketers is information overload. There’s just too much information out there. Most people are running around like chickens with their heads cut off trying every new thing…and not accomplishing anything.
So each issue will give usuable content…PLUS an at least one if not more action steps for you to apply immediately.
I’m going to take on the role of coach with all my subscribers, because I’ve had wonderful results with my coaching clients.
I hate the term “marketing guru.” Guru simply means teach, but the connotation is someone who is above you looking down on you.
I hate it.
I’m a coach. I help people achieve their best results. I’m going to do the same for you.
I’ve changed the schedule of that list to monthly. This will allow me to make sure every issue includes both immediately usuable content and action steps you can apply to your business.
I may at times send out an email letting you know about the most recent product I’m releasing or about a conference I’m speaking it. But I will always respect and value your time like I do my own.
Simply type your first name and your email address below to receive all 4 special reports within minutes when you sign up for the FREE Terry Dean e-Coaching Letter.
May 23, 2007
Today I’m sharing with you 7 free software resources to help you build your online business (these are just 7 of the 112 resources in my FREE “Million Dollar Resource Report” available here: http://www.theterrydean.com).
OpenOffice – Free Office Suite
This is similar to Microsoft Office, and it’s 100% free. It contains a word processor, database program, spreadsheet, presentation program, and drawing software.
This is hot stuff. It not only works brilliantly as an office suite, it handles the creation of PDFs better than anything else. And yes, it handles MS Office file formats. Save yourself a good $300 by picking up this Free solution.
PrimoPDF PDF creation tool
Print to PDF from any application. Makes creating your digital files very easy and it’s Free.
Gimp – Powerful Graphic Design Program
Edit graphics, photos, and more for Free. This is another free source program that often beats the paid solutions available. For free materials on how to use the program, go to:
Audacity – Audio recording and editing
This is powerful free open source software for recording, editing, and converting digital audio. I’ve now used this program for 2 years. I love it and recommend it to everyone.
CamStudio – Free Screen Recorder
Record audio and video from your screen directly to flash. Perfect for making screen videos in AVI or flash format for tutorials. This is the tool of choice to demonstrate anything from your screen.
Nvu – WYSIWYG Web design software
Easy website design for Free. This is a program similar to Frontpage and Dreamweaver (I’ve used Dreamweaver personally for years and am very accustomed to it although it has a much more difficult learning curve). Create an attractive, professional-looking web site without needing to know HTML or web coding.
Help Desk Solutions
Set-up your own help desk using free open source software. Get rid of email because it’s so unreliable.
May 21, 2007
Today I’m giving you an excerpt from my free report, “10 Key Strategies for ANY Business Owner to Earn More, Work Less, and Enjoy Life Without Compromising Your Values”. The full version of the report is available at http://www.theterrydean.com
Strategy: Design an Inspiring Vision.
Most people have heard of mission statements and vision statements. I want you to think beyond this. You need a unique selling position for your business. It can become the basis of any company statements you use. What does your business offer to its clients that no one else can match? What does everyone else do in the marketplace compared to what you do.
One of the most common methods of figuring this out is to pull out a piece of paper and write these terms on it. On the top write, â€œYou know how everyone else in my businessâ€¦â€ Now write your next statement about halfway down the page, â€œWell what we do isâ€¦â€ The goal is to write how everyone else in your industry acts at the top. Then write how you act differently than all your competitors. This is the basis for your unique selling position.
Cut your USP down to the bare minimum of benefits and unique differences between you and the competition. Make it one sentence at most. Then build it into everything you do. It should be used when you answer the phone. It should be posted on your website. It should be in your brochures. It should be on your letterhead and business cards. It is the reason you tell people they should buy from you instead of the competition.
Now I want you to take it further. You have your USP. You know what youâ€™re doing in your business. Now I want you to turn it into a long-term goal for your company. How many people do you want to help this year? How do you want to grow during the next three years? Take stock of where you are today and set a goal and where you want to be in three years from now. Then break that down to yearly, monthly, and weekly goals for moving forward.
I consulted with a lot of business owners who have no plans for their business. Theyâ€™re simply trying whatever new idea they hear. That wonâ€™t work. You need to build a vision and make a daily plan for getting there. To reach your goals may require 10 new customers/clients per day. It may require you to create a follow-up system to sell more to your current clients. You may have to put a referral system in place that generates at least one referral from every client who comes in.
Create the goal you want to achieve and work backwards to develop what needs to be accomplished every day to get there. Once youâ€™ve established the plan, post it to your desk. Let everyone on your team know about the plan. Give them goals to work towards. Inspire them to excellence by showing them how theyâ€™re a part of the vision. You canâ€™t do it without them.
Action Step: Do you have a business plan? If not, why not? It has been proven that businesses with business plans are much more likely to succeed than those without. And it only takes a maximum of two to four hours to design an effective business plan. If you donâ€™t have one, thatâ€™s your action step.
Pick up the book, â€œThe One Page Business Planâ€ by Jim Horan. Donâ€™t worry. This isnâ€™t another book you have to read. Buy the book, and then print out all the worksheets from the free CD that comes with it. Go through the book examples and the worksheets to put together your own one page business plan in just a few hours.
May 18, 2007
Want to increase your income today? I mean TODAY!
Add a deluxe option to one of your offers. Let’s say you’re selling a product for $27. What could you add to it to make it worth $47 or $97? Maybe add 30 days of email support and a 30 day step-by-step report. They can buy the basic version at $27, or they can buy the deluxe version with the step-by-step plan AND 30 days of email support for only $97. It’s their choice.
You have to test it of course, but this generally doesn’t reduce the sales of the $27 item. What it does is increase your profit per customer. Now 40% of your customers are buying the $97 version instead. If 2% of your visitors were buying, you were averaging 54 cents per visitor. Without changing anything else, but adding another option, you’re now averaging $1.10 per visitor. You’ve doubled your income.
In 90% of cases, you’re leaving money on the table by not offering a basic and deluxe option on your offers. The basic option may be audio only while the deluxe includes video. The deluxe might include some type of personal support. It might include a really heavily desired bonus.
You can even expand on this and offer up to three options. Some people like to call this their silver, gold, and platinum options. I’ve even offered this on a training course before. For $297 people get the course material and all the bonuses (great deal). For $997 they also get to be on the group coaching calls where we discuss the system step-by-step over 8 weeks. For $1,997 they also get email support and two one-on-one calls with me to help them with their project.
As you can see with an option like that, I was adding more personal support which is something people constantly asked for. Providing this served two purposes. First of all, people got what they wanted while I made quite a bit more money. The ones who didn’t buy the upgraded personal support quit trying to get free support out of me (because they knew I was charging for it). So it saved my time as well.
I wouldn’t recommend giving more than 3 options total or you might cause confusion. This is the key principle here. You cannot confuse your customers or they will not buy. Going with Basic and Deluxe is the safest method. You can go with a silver, gold, and platinum if you can explain it well. Don’t go any further than this without some severe step-by-step testing.
Are you offering a basic and deluxe option of your product? If not, why not? You’re leaving money on the table for every day you don’t add this to your offer.
The above is an excerpt from my free report, “Instant Profit Boosters: How to Add Real or Perceived Value to Boost Profits and Repeat Sales”
You can get the full 17 page report, plus three other special reports including:
“10 Key Strategies for Any Busines Owner to Earn More, Work Less, and Enjoy Life Without Compromising Your Values!”
“Million Dollar Resource Report: All the Tools to Keep Your Internet Business Running Smoothly”
“Powerful Offline Marketing in the Internet Age: 101 Ways to Promote Your Business for Maximum Profits”
All this just for subscribing to my FREE monthly online newsletter…
May 14, 2007
At Michael Penland’s last event, I watched Glenn Turner hold an audience spellbound. You could see people leaning forward, hanging on his every word. While he was a good speaker and had good content, he didn’t excel over the rest of the speakers in those areas.
A few of the other speakers had better more instantly usuable content in my opinion. Some of the best Internet marketers were there…and I was shocked at what a few of them shared for the price (find out more about Michael Penland’s next event here which I will be speaking at again).
What did he have that held attention better than the top Internet marketers? He told simple stories…about himself, about animals, and about those around him. He is a master storyteller. I watched every minute he was on the stage holding attention like none other.
Not only do stories hold people’s attention better than anything else, they also get the point across. You might forget the speaker’s three points within a couple of hours. You remember the story that resonates with you.
Tell me a story if you want me to pay attention to what you have to say. This applies to every form of content you create, including:
Tell stories if you want people to pay attention. I take on a few copywriting clients at times (it’s not my main business although I enjoy taking on a very profitable project now and then). A key element to copywriting for any client is to look for the story. You become a detective. You interview the business owner, their employees, and their clients. While you’re picking up other information along the way, your goal is to find the story.
What happened? Why was the product or service developed? What is an authentic story that created the business? What results have people achieved?
What’s the attention grabbing story that makes people pay attention?
Not only do stories hold people’s attention better than anything else, they also get the point across. You might forget the speaker’s three points within a couple of hours. You remember the story that resonates with you.
That’s why you see me tell about how I lost one job after another before I started online. I talk about delivering pizzas for Little Caesar’s. I tell about how my wife and I looked through the couch for change to go to McDonalds. I talk about all the failed business opportunities, door-to-door selling, and network marketing that buried us in debt.
Then how I came online…and succeeded. It’s embarressing. Yet it’s my 100% true story…and it’s a marketing advantage because people remember it.
My most popular article of all time was the “Internet lifestyle.” It was about how you could live anywhere and run an Internet business. It talked about the cow named Oscar that was my nearest neighbor (we have since moved). People forgot the article title.
They remembered the cow. They remembered the basic message…you can run an Internet business from anywhere. The message of the story beat the step-by-step instructions. It beat the “great copywriting” in other articles. Just a simple story about a cow better shared the message I wanted people to hear…
Are you using stories in your sales copy, on your blog, and in your emails? If you’re not, you’re missing out on a good portion of your money. Your readers don’t want to be lectured. They want to be entertained. What story do you have that shares the message?
I shouldn’t have to say this, but I’ve been around long enough to know I do. Make sure you’re sharing a TRUE story…not a made up one. Some marketers find it so easy to exaggerate and lie throughout their stories. They make up stories about “leaked documents.” They add a couple of extra zeros to the amount they made or the weight they lost.
In fact, I think more marketers give up their integrity in this area than virtually any other area I’ve seen. Your copywriter might tell you…well if we just add this little detail to your story, it will sell more. I agree. Details sell. The big question is whether the detail is true or not. Is it worth giving up your integrity for a little bump in response?
Do a little investigative work. Have someone else interview you about your business. Find the selling story. Discovering this one principle will improve everything you write or produce instantly.
May 11, 2007
We had quite a few entries in the contest in the last couple of days. I want to say thank you to everyone who entered the contest from your blog. You took action…and that’s the starting point for succeeding in anything in your business (it also gave me the chance to visit several new blogs I hadn’t seen before).
To pick the winners, I did a random roll of everyone who linked into the contest posting. The two winners are Ryan Healy and Fred Black. Ryan won Package #1 and Fred won Package #2. I’ll be shipping out these two big boxes asap to both of you.
For everyone who didn’t win a prize…I want you to think about what you did accomplish. You took action. You’re a winner. Don’t let this be the end. A couple of you started brand new blogs. You did the hard part…getting set-up and making your first post. Don’t quit now.
Here are the sites that entered the contest…a few long-term great blogs…and some brand new ones as well (notice you all win something – a link from here):
May 9, 2007
Edward even mentioned the story about Mike Enlow’s $20 bill giveaway (although it was $100 bills he was giving away). Here was the original ad:
I’LL SEND YOU A $100 FOR FREE!!!! you just pay the cost of $10.95 to have it mailed to you by overnight delivery!! My supplies of these $100 bills are limited if I run out your order will not be processed so act now!!!!! Act now to get $100 (U.S. Currency) by overnite delivery!!!!!! WHERE ELSE CAN YOU GET $100 FREE?
The problem with Mike Enlow’s ad (which he did on purpose) was that it is way too hypey with no credibility (no contact info, no reason why, too many exclamation points, etc.).
So why haven’t people responded to the contest? It’s either because they don’t believe me (which is possible)…maybe you don’t believe I’ll actually send out all those tapes (or even that I have them here in the office). Maybe I should make it a requirement that the winners post about the tapes once they win so the next contest will have testimonials (I didn’t require it, but I will ask for it).
What’s another possibility? Maybe you don’t have a tape player. It’s possible. Although it does only cost a few bucks to pick one up (you can buy your own).
Or the possibility that’s most likely in this scenario…People aren’t willing to take action for the reward.
I’ve found that to be the case more often than not. If you sell information products, you have probably heard the statistic at some point that only 10% of your buyers even study the material…not to mention how many actually apply it.
It was really hard for me to accept this at first. People pay money for your product and they don’t use it. They put it on a shelf to look at. This trend isn’t limited to the information industry either.
People in the exercise industry know their products must be able to fold down and store away in a closet or under a bed…or else it’s coming back as a refund (because the majority of buyers won’t use it).
Notice how many people buy products and don’t use them. Notice how few people take action on simply posting a link in a blog to get a prize worth $2,000+. If they don’t have a blog, they could set one up with Blogger.com. I didn’t make any requirement of how many posts be on your blog or how long you had it. It could have been brand new. So 5 to 10 minutes of action…4 responses.
What it proves more than anything is that taking action is difficult for most people. James Brausch always calls it the 2% group. Those are the ones willing to take action…while the other 98% complain about their lot in life.
It’s always my goal to try to improve these numbers (thankfully my coaching clients are a much higher percentage)…but on average they are pretty accurate.
May 7, 2007
We live in a world of instant connection…email, cell phones, pagers, and wireless Internet access. It’s easy to stay connected all the time, and many entrepreneurs never get away from their business.
Walk through the airport and you’ll see people with their bluetooth headsets attached to the ears jabbering away (even in the restroom). At the beach people are checking their email on their BlackBerry.
A family is out together at a restaurant, and one of them pulls out their cell phone to talk to someone at work. I always notice this when I’m out, because I consider extremely rude as any time you answer a cell phone while in a conversation with another person. You just told the person you’re talking to that they’re less important than the person on the phone.
We live in a world where it’s easy to stay connected all the time, but it’s simply not healthy. What do you do to unplug?
I’ve stated it many times. My best ideas have always come when I’m away from work…doing something fun. Sit there thinking about the problem and you stress yourself out. Relax, unwind, take a break…and the solution comes so easily.
It’s turned into spring here in Indiana, and I’ve been going to park every weekend. My wife, two dogs, and I hang out there. We hike, play with the dogs, and cookout on our traveling grill. A lot of times I’ll plant myself by the lake and simply read a non-business book for hours (sci-fi/fantasy is my favorite fiction).
It’s relaxing and refreshing. When you do work, you’re much more focused…and get more accomplished in less time. When you stay connected all the time, your production keeps going down and down constantly. I’ve seen people who work 12 hours a day and accomplish nothing, because they’re so stuck in their rut of just going to through the motions of going to work.
I don’t consider it a vacation day if I answer my email or answer any business calls. Some people when I first coach them haven’t had a vacation in 7 years or more! It’s crazy. They’re worn out and frustrated with their business every single time. One of the first things we always schedule for them is a way to take a break…and then we refocus them on spending their time for maximum value (find out more about one-on-one coaching here).
What do you do to unplug and unwind? How do you create the best opportunity to express your creativity and turn every hour of work in maximum profits?
May 4, 2007
I recently gave away the Jay Abraham package…and had quite a bit of interest. It’s time for another contest to continue cleaning off my shelves for more books.
I have a huge collection of Dan Kennedy materials, and just like last time I’m going to give all the audios away. But instead of what I did last time, I’m going to pick two winners. Two people will start or expand their marketing library in one shot for free…and I’ll even pay the shipping.
These are original audio tapes only…no manuals. The Kimble-Kennedy.com lists the Mother of All offers at $2,995 (most of the tapes here)…the A to Z Information Conference at $995…and The Backend course at $495. It’s a massive collection.
I’ve divided them into 2 packages…and will pick two winners.
Package #1: 76 tapes
Copywriting Seminar-In-A-Box – 10 tapes
Copywriting Seminar-In-A-Box Bonus – 6 tapes
Copywriting Clinic – 6 tapes
Magnetic Marketing – 6 tapes
Ultimate Home Study Action Course for the Consulting Business – 12 tapes
Dan Kennedy’s Platinum Inner Circle Set – 6 tapes
Customer Appreciation Seminar – 6 tapes
Kennedy Marketing and Money Making Superconference – 6 tapes
Midas Touch Marketing, Direct Marketing, and Selling – 12 tapes
The Money System – 6 tapes
Package #2: 80 tapes
Complete A-Z Information Publishing & Advanced Direct Marketing Business System – 18 tapes
How to Find the Hidden Money In Any Business – 10 tapes
Multiple Past Information Marketing Superconferences – 52 tapes
Here’s how the contest works.
Post on your blog and trackback to this posting. I’ll be tracking and picking the winner from trackbacks here. I suggest you create a “content” post where you pick your favorite articles from my site and link to them along with your comments. This isn’t required, but it is a very good way to set-up the post.
The winners will be randomly chosen from the entries on May 11th.
If you don’t own a blog, start one. I prefer my own site with free WordPress, but you can be up and posting within minutes on Blogger.com. Use this opportunity to take action. A blog is a great way to build your Internet business based on YOUR opinions and content while becoming a part of the online community.
Note: This is open to both brand new and experienced bloggers.