September 27, 2007
I currently offer one-on-one coaching by email and phone to a maximum of 20 clients at a time.
If you feel alone in your online journey…or you just need someone there to answer questions for you, then this is the program for you. Currently I’m coaching both brand new Internet entrepreneurs (please have a basic understanding of marketing online first though) and long-term business owners who earn 6 figures or more yearly.
You’ll discover how to focus better, chose the right marketing techniques for you, and improve your conversions…along with having me available for questions whenever you have them.
Unlike the majority of coaching programs out there, I charge monthly and require no long-term committments. All clients are handled by Paypal which means you can cancel your subscription at any time.
The current price is $350 per month for unlimited email coaching Monday thru Thursday and $700 a month for unlimited email coaching plus 2 phone calls per month.
On Monday, October 1st, the price goes up for new clients to $400 a month for email coaching and $800 a month for email plus phone coaching. All current clients or new clients who sign up before Monday will keep their current rates for as long as I continue to offer the program.
You can sign-up with the current rates here:
You will lock-in your monthly price for as long as you’re a member.
By the way, a few people have asked if they receive any of my products when they join the coaching program. The answer is yes, but we decide what’s best for you after you join the program. The last thing I want to do is load you up with a large amount of study materials and you not take action. After finding out your goals and where we can see the most improvement quickly, then I send over the materials I’ve created that will best help you reach those goals. No charge of course.
If you’re serious about increasing your profits online, this is your opportunity. After Monday, you’ll pay more for as long as you’re member.
September 24, 2007
What is your plan for multiple streams of income from your business? What is your lead item? This is the item you sell first to most of your visitors.
It’s the irresistible offer you create to turn prospects and free subscribers into customers. It’s the item you’re selling right after someone subscribes to your list…and the item you offer the highest commission rates to your affiliates to promote. Most people think of this item as their business, but it’s not. It’s simply your lead item…your big upfront seller.
What are your bread and butter income streams? These might be your normal products and services. These are the ones you sell continually and offer in your autoresponder messages after someone buys your first product. I consider my multimedia courses part of this option. What do you offer for your bread and butter income stream?
What do you offer for a continuity income? This is something that people pay for monthly. It could be something you personally offer such as a monthly service or a membership site. It could also be an affiliate program you’re a part of which pays monthly commissions whenever you refer clients. I always try to work in some type of continuity income into every business I deal with.
What is your high ticket product or service? This is a product or service with a high margin that earns a great income for your business. You don’t have to sell a lot of these to earn a good income from them. For a business that sells books for $20, they might sell a distributorship for $997 at some point. They might not sell a lot of these, but it takes 50 book sales to equal the same level of income.
A lot of authors miss this, but the big income from most authors comes from the backend. Go through a list of business books you have, and you’ll notice the authors providing very high ticket backend items such as seminars, coaching, copywriting, etc. What is your slack adjustor?
Who can you affiliate with or joint venture with for additional income streams? Find other products and services your clients want, and offer them through others for a share of the profits. This brings us back to making sure anything you offer is top quality and something you want to stand behind. Who offers something that you know your clients will love? Answer that question first. Then find a way to get the deal done.
One more question you should be asking yourself is how can you add upsells and additional offers to what you’re currently offering? Let’s say you have a product that sells for $197. What can you put together to offer for $47 or $97 as a potential upsell to that product?
If you’re not currently offering an upsell, you must find a way to do so. It will increase your income dramatically without costing you any sales. These upsells can be offered right from your shopping cart or as a basic and deluxe option on your main sales page. It’s your choice, but find a way to add upsells to what you’re doing.
How Else Can You Package What You’re Offering?
A lot of people give me a blank stare when I start talking about multiple streams of income in their business. They say they only have this one product. They have no idea how to add more products or services to their mix.
Let me clarify this a little bit. It’s possible to earn an income from one product or service, but you’ll never earn the kind of money you really want from just that one item. You have to find ways to expand your product offerings to build a real solid business.
If you’re in the information business, you can copy some of what I talked about. You might have an ebook right now. Well who could you interview about the subject to create CDs? Could you show me how to do it by producing a DVD?
What if I want to talk to someone about it? Could you offer a series of group coaching calls? What about a seminar, conference, or workshop? Could you teach me there? Could you offer one-on-one support if that’s what I want to pay for? Think about all the different types of learning formats people use. How can you offer something that would fit all your possible clients?
A physical product business such as someone selling toys would be even easier. You’re obviously not going to build a strong business with only one toy in your store. You’ll offer other options. You’ll offer different types of toys. You might offer 20 different versions of the same toy.
The biggest problem you’ll have is figuring out your continuity income and your high ticket income. Your continuity income might be some type of “club” you create where the newest, most exciting toy is automatically shipped for a discount price to all club members. The high ticket income might be the “Platinum” collector’s version the toy company puts out.
Let’s take one that would be considered “hard” for this example. What about a local service business such as an accountant? They are selling accounting services.
How could they put multiple streams of income into their business? They could create a tax tips CD they sell, or they could turn it into a monthly continuity program where they mail it out. They could also offer their individual services. Or they could create a package of multiple services. You could put them on retainer for monthly income.
They could also have a high ticket service where they come and work at your office to help you reorganize your entire bookkeeping system.
No matter what business you’re in, you can find a way to apply these rules to what you’re doing. They’re the key to earning a great income from your business and from your lists (your free, customer, and segmented lists).
5 Questions to Ask Yourself
1. What is your lead generating item to turn prospects into customers at a low cost?
2. What are your “bread-and-butter” income streams that produce a majority of your company profits?
3. What do you offer that can produce a continuity income for you (consistent monthly profits)?
4. What is your high ticket product or service with high margins?
5. What else do your clients want that you don’t currently provide…that you could affiliate or JV for?
The above article and questions come directly from Email Marketing Mastery. This is just a short excerpt from one of the sections. The entire course will teach you how to build an opt-in email list, grow your relationship with that list, and turn it into income month after month in your business. If you haven’t already purchased your copy, make sure to pick it up today…
September 21, 2007
Don’t be confused. There are two primary blogging profit models.
The first one is what I call the professional blogger. The primary profit center of their blog is advertising. They blog at least once a day and sometimes as often as twenty times a day or more. They often own multiple blogs and are a part of multiple online communities.
While they often have multiple sources of income outside their blog, what they advertise and promote the most on their blog is the advertising. This includes image ads, text links, Adsense, affiliate programs, etc.
Build the traffic…and sell the advertising. That’s the primary model.
Then there’s another model.
It’s the business owner who blogs to build a community to offer their products and services to. You’ll notice on these sites that there is less “paid advertising.” Instead there are promotions for their own products and services (or in some cases no promotion at all as the blog builds credibility providing them clients for their services such as copywriting).
While some of these sites are extremely high traffic, they are on average much lower traffic than the blogging professionals mentioned above. They post less often. Yet, I’d expect many of them have profits that far excel bloggers who spend way more time on their blogs than they do. This is because of the other elements of their business which integrate in with their blogging.
They produce products. They offer services related to their blog. They run promotions. They turn the attention they have from subscribers into income.
By the way, did you notice the feedburner numbers on John’s Jantsch’s blog (top left on his site)? It was at 94,963 subscribers when I linked to him (it’s probably higher when you look). That’s a pretty nice size community for his blogging promotions.
Obviously I’m in the second category as well. My goal with this blog is to give you value and content while at the same time promoting my products and services.
Why am I talking about this? Simple…a lot of people look at blogging and see it only as an avenue for the professional bloggers who’s primary goal is to sell advertising. With that model, you post constantly. You’ve got to get to thousands or tens of thousands of visitors a day to earn even a decent income.
You’re not making an everyday committment as a business owner blogging. You might post a couple of times a week or even only once a week. The key is you’re using blogging software to make it easy for you to post regular content. You’re taking advantage of advanced traffic generation tools. And you’re building a community platform for offering your products and services.
Decide on the model that’s right for you and what you’re writing about. You might start off by simply building an audience and selling advertising, but I personally would always have a plan prepared for expanding into other products or services to maximize the value of your traffic.
Advertising is only one income source…and you’ll find many of the blogs above don’t even offer any advertising space at all. Their own products earn way more money in those slots than any income advertising would ever produce.
If you’re a business owner who wants to get started with blogging, I’d recommend taking a look at my Blogging for Fun and Profit videos.
September 17, 2007
I checked my emails from coaching clients this morning like I always do. I had quite a few emails. Nothing unusual about that, especially on a Monday since I don’t work on weekends.
What was unusual was five coaching clients all asked the same basic question.
“I see this ‘tool’ is creating a lot of news. Have you come across it? Is it worth spending some time installing?”
The tool being referred to is Blogrush. It’s the new Blogging traffic network put out by John Reese on Friday.
I joined the system to take a look at it and you can see the widget for it in the right sidebar with the headline, “From the Blogosphere.”
What it is supposed to do is show related post headlines from other blogs…and then show your headlines in a 1:1 ad share. Then it has a 10 level deep system where you also earn ad credits based on other people who sign-up through you.
I’ve placed it on this blog as a test. I always test everything, and a full opinion can definitely not be made at this point about the system. It’s too early. I can tell you this though. In other tests I’ve done of similar “traffic exchange” services…I’ve never seen them as all that effective.
They generate wonderful and sometimes incredible traffic for the traffic exchange owner, but they have rarely been worth the space or promotion time for anyone except the first few “promotion launchers.” Of course the first few who launch it receive amazing traffic as they get a big downline and the exchange will need testimonials from somewhere.
This exchange definitely has some good points that makes it worth testing for me. If it can target blogs and articles correctly, then it may produce some traffic. John Reese also has a reputation for putting out very good products.
What I don’t like at all is all the hype that it has launched with.
The headline used on the promotion is: “The Fastest and Easiest Way to Instantly Drive a Flood of Targeted Readers to Your Blog…Absolutely Free.”
This is most definitely NOT going to be the fastest and easiest way to instantly drive a flood of traffic absolutely free. If you don’t have any traffic currently, it won’t generate a single visitor for you. The fastest way to instantly drive a flood of traffic free would be getting on the front page of one of the social networks under your category. Or simply have a large blog link to yours.
If you read some other blogs, they’ll also pitching it as the traffic solution for everyone…which it most definitely is not.
To me, it is worth testing. It may drive some traffic, but it is not the “traffic solution” and it is not a cure all for your blog by any standard. Nor will it become the number one traffic generator for any blog unless you’re one of the first few promoting it…and you promote it like crazy to your lists.
Here are a few other articles discussing it in a very reasonable fashion (instead of all the hype you’re seeing):
If you want to sign-up, feel free to use my link to do so. I’m not going to tell you how wonderful of a traffic opportunity it is though, because it is not worth the hype it is being presented with. As I said, I’ve tested traffic networks which worked very similar in the past, and none of them met their hype. None of them were even kept long-term on any of my sites. They just didn’t produce anywhere near what they promised. It would be a pleasant surprise if this one was different, but I wouldn’t bet on it.
September 14, 2007
My office gets quite a few emails each day, and I thought I’d share one of the recurring themes from many of them. The question is asked in different ways, but it is the same question on them.
“I only have a few hours in the evening each day to start my own business. What do you recommend?”
My recommendation is to pick a niche. And let’s not get difficult with niche here for this discussion. I just mean pick a subject of interest that there are already people online looking for information on that subject. You don’t want to have to “find an audience.” You want there to already be interest on the subject that you can tap into.
Gary Halbert set up a scenario at one of his seminars where he told everyone they all owned a hamburger stand. Each attendee could pick whatever advantage they wanted. Some picked having the best burgers. Others wanted the lowest prices. And so on. Gary told them he could beat them all with only one advantage…a starving crowd.
That’s the key. Find a easy to target group online and offer them what they’re already starving for.
Build a list. Build a relationship with that list. And then sell them products they’re already excited for.
These can be products you develop personally or they can be products you promote as an affiliate. Personally I prefer having your own products, but I know many people prefer to test the waters first by selling a product created by someone else.
The key finding a market you can tap into and build your list from. Then promote your products or the products from affiliate programs.
So those are two ways to start making profits I recommend to someone who has just a few hours each evening to profit online:
1. Create your own products.
2. Or sell products from affiliate programs
Either way, the key principles are the same. Find people interested in the subject. Make them an offer to get them on your list. Then build value with content and offer them products.
Isn’t that what is happening in this blog post right here? This is a subject people are interested in. My blog has an ever growing list. I’m providing you with regular content to build a relationship. I make special offers to you.
Special Weekend Only Offer…
The special offer was only good Sep 14 to 17, 2007…it has ended now.
I’d recommend you take a look at the complete recordings from my group coaching series on how to build your own email list, grow your relationship with them, and turn that list into money-on-demand month after month here:
September 12, 2007
Ryan Healy published a post called, Honesty Sells, Overconfidence Kills over on his blog.
Ryan says, “There is probably no faster way of building trust than admitting your own weaknesses.”
I agree completely.
One of my successful sales letters (which did $30.15 per visitor to a targeted prospect list) was about running a business, and it broke the normal “copywriting rules.” One of the normal copywriting rules is to not use the word, “work.” It’s considered a negative that pulls down response because people don’t want to work. They want easy “no sweat” results.
Knowing this was a bad word, I used it 4 times in the first few paragraphs of the letter. Not only that, but I also didn’t guarantee my buyers to make any money!
So I told them would have to work and there was no guarantee of profits. And people still bought…
One of my customers told me later, “You told me I’d have to work and that you couldn’t guarantee I’d make a profit. For the first time ever, I believed an online sales letter. I believed you were telling me the truth.”
And isn’t that one of the goals of advertising…building trust until your prospects believe you’re telling the truth?
In copywriting, this is referred to as “revealing a flaw.”
For example, let’s say you’re selling a DVD and your duplicator screwed up and misspelled the title (or you sent it messed up). Make sure you tell your prospects about this when you’re selling to them. You can’t sell it at normal price because the title is misspelled. If they don’t mind this error, they can get the DVD at 50% off.
Or maybe the DVD was filmed and the lighting wasn’t bright enough. You tell your prospects that the lighting wasn’t perfect, and it looks a little dark. The information on the DVD was top notch, and if they don’t mind the lower lighting they can get the DVD for _____.
Maybe your packaging isn’t as pretty as what is sold in stores. Could it be you’re not the cheapest in the industry, but that’s because ______? Maybe your interview is a guerilla recording…just you and the billionaire out to lunch. You hear plates rattling on the background, but it was the best place you could get them to really open up.
If you notice, all of these points reveal a flaw, but they also do something else. They turn the flaw into an advantage. Don’t shy away from your flaws and your weaknesses. Be open and upfront about them. Take a new look at them.
How could they really be seen as an advantage in some way?
Being honest is a good sales presentation.
September 10, 2007
Metrix Global did a study to determine the business benefits and return on investment for an executive coaching program. Their bottom line findings were that:
“Coaching produced a 529% return on investment and significant intangible benefits to the business.”
This study was specific to executive coaching, but it applies to any type of business coaching (although I’ve seen much greater increases for many clients). Over 500% ROI…which makes it one of the best investments you can possibly make.
Yet, I feel a business coach isn’t for everyone.
I know that’s a weird statement for someone who sells any type of coaching services to say, but it’s true.
To profit from coaching, you must:
1. Be willing to try new things.
If you just want to keep doing the same things you’ve always done, what’s the point to coaching? There is none. You have to be willing to step out of your comfort zone and do something new to increase your profits. This may even mean you have to be a little uncomfortable for a while (change is always a little unnerving). The last thing you want is a “Yes-man” for a coach who just says what a wonderful job you’re doing. Get ready to make some changes!
2. Be open and honest.
Don’t hide your business success or failure from whoever you’re working with. If you’re too ashamed of where you’re out to let the truth come out, then you’re not ready to work with any coach. Be honest. Be real. If you’re not willing to do something or it comes difficult for you, let them know. Don’t hide it. And don’t hide from your coach!
3. Take action.
This is the most important key of all. If you don’t take action, you won’t get results. If you’re not ready to take action, then don’t hire a coach. You’ll only see the 529% ROI mentioned above if you’re ready and willing to follow the steps your coach helps you outline and create. That’s the key to any success. ACTION!
For further research….
Nancy Hayssen recently wrote an article discussing whether business coaches are worth it or not…and 5 keys to finding a good coach. View it here:
Internet Coaches: Are they Worth It?
The list she gives you for finding the right coach is vital.
September 7, 2007
Are you a member of my “Monthly Mentor Club” print newsletter yet?
If not, you should be. Each month I publish 11 pages of step-by-step info to increasing your online profits in any business.
This month I’m covering my cheat sheet of ten key strategies to boost the profits of any business instantly. It’s the same information I refer back to when looking for “quick cash” in any business I’m in. It includes the strategies I’ve proven to increase conversions and sales on my web pages and those of my clients.
Need a higher conversion? Look at the sheet and pick #1, #4, or #8. Put in place and watch your conversion rate soar. For a different project, #2 may be just what the doctored ordered. It really is as simple as that.
And As a special gift to subscribers this month, I’m giving everyone a copy of my special report, “The Thousand Dollar Marketing Makeover Guide.”
This 58 page PDF report contains the exact assessment I use for my $495 and $1,000 makeover consultations. My clients go through this extensive assessment for their business before they ever get on the phone with me.
The majority of clients say this assessment alone is worth more than what they paid for their consultation before we even get on the phone together.
Every single $19.95 a month subscriber gets this report this month…including the assessment and the 5 ways to grow any business step-by-step plan. If you decide the newsletter isn’t right for you, simply cancel and you’ll owe nothing more ever.
If you do decide it’s the more detailed and simple to follow step-by-step plan for increasing your profits, it will only cost you $19.95 a month…with no long-term committments or contracts.
You have till Sepetember 10th at 9 AM Eastern time to be a member of the club to get this month’s issue…and the special PDF report not currently available in any other way (except to one-on-one coaching clients).
September 5, 2007
In the past month, 17% of this blog’s traffic came from Stumbleupon.
That’s a good portion of traffic, and what I find most interesting is that the traffic these visitors come to are often even older pages.
As an example of the traffic Stumbleupon sends, an old article, How to Get a Copywriting Education for Under $100, received 518 visitors from Stumbleupon in a single day…6 months after it was written.
Obviously someone found the above article (likely through a search engine or blog link), and then choose to stumble the page…which brings additional visitors. Some of whom liked it, and some may have disliked it (when you have a page that everyone approves the traffic quickly shoots into the thousands of free visitors).
If you’re not a member of Stumbeupon, you need to join today.
Then install their toolbar on your browser which looks like this:
Now all you have to do is use the “thumbs up” sign and submit content rich pages to their directory. Do it for the best posts on your own site…AND submit posts from other top quality sites such are this one (hint, hint).
After you’ve installed their toolbar, please take time to stumble the main page here at terrydean.org and at least two other articles pages that you’ve enjoyed. If you’ve received value from this blog, this is your chance to give back by simply giving me the “thumbs up” sign on your favorite pages.
September 3, 2007
“The reason most people never reach their goals is that they don’t define them, or ever seriously consider them as believable or achievable. Winners can tell you where they are going, what they plan to do along the way, and who will be sharing the adventure with them.”
I like this quote it defines 4 primary tools for reaching your goals. You have to define your goals, believe in your goals, develop a plan, and find your partners. You can do a search through thousands of goal setting articles, and they’ll all tell you to define your goals. They’ll tell you the importance of setting goals and being specific about them. They don’t always cover the other important elements.
Let’s look at each element.
Define Your Goals: Set specific goals. This of course means you say exactly how much you want to earn and when. If you want to lose weight, you may set it that you want to lose 31 pounds. You also make sure to set milestones along the way. It may be to lose 5 pounds this month on the way to your larger goals. So you set a long term goal, and short term goals on the road to achieving that bigger one.
Believe Your Goals: The second step is you have to BELIEVE your goal. If you’ve ever wondered why New Year’s resolutions are such a recipe for failure, this is one of the causes right here. If you just see your goals as things you’re hoping for, then it’s no wonder you give up and quit on them. It has to be something you believe…and it has to be real to you. Sit down and imagine it as real today. See it happening. Every morning think about where you’re going and what it will be like when you get there. Keep your focus on reaching the goal instead of the pain you may feel on the way there (change is always a little painful).
Set a Plan: What’s the plan? Let’s say you have a business goal of reaching $20,000 a month gross profit. If your primary product sells for $100, then we know you need to sell 200 copies. That means you need to average just under 7 copies of the product per day. If your website has a conversion rate of 2%, then we need 350 visitors per day. What is your plan for generating those 350 visitors per day? It could be Google Adwords, affiliate programs, social networking, etc. The key isn’t which techniques you use…it’s that you have a step-by-step daily plan to reach your goals. My favorite method is to figure out the goal and then work backwards to figure out what needs to happen to reach that goal every day.
Who Will Help You: This is another aspect that people leave out of their goal setting process. Trying to do it all yourself is a huge mistake. Who can help you? On that weight loss goal, it could be your spouse who helps. It may be your friends who you ask to monitor you. It could simply be an online forum where you post your goals and your plan…and ask them to keep track on you. At business conferences I tell people that they must pick a “partner” at the conference who they give the right to call them and ask them if they’re taking the step to achieve. You have to have accountability to someone…or else you’re going to quit.
In addition to the accountability, who can help you? In the weight loss goal, it could be a personal trainer. On your business goals, it could be your outsourced workers. It may be your joint venture partners. Who is it that is going to help you achieve what you’re looking for. In my profit example above, it could be your affiliates who are your partners in reaching your goals. Having a team to help you is part of your goal setting and planning process.
If we were to make a football comparison, the endzone is our goal for our offensive team. We want to score. Every player on the field knows that’s where we’re going. We have to rely on our teammates to help us reach our goal. We get a first down every ten yards…and that’s our short term goal. Each down we have a plan from our playbook that we’re following towards both our short-term (first down) and our long term goal (the endzone). Not only that, but we have an entire stadium cheering us on (our accountability).
Do you have each of those elements in your goal setting plan?