7 Adwords Secrets

September 29, 2008

I regularly mention the importance of Adwords on this blog, but I realized I’ve never devoted an entire post to Adwords itself. One of the first steps I take in any market is to examine the Adwords scene.

– What keywords are people really searching for on the subject?

– How often are these terms searched? How does it compare to other possible markets?

– Who is my competition in Adwords and on the front page?

– What primary benefits or attention grabbers are being used in the Google ads?

– What is being offered on the landing pages for these ads?

– What minimum bids will I need to get on the front page of the results?

In other words, Adwords is very important to me EVEN if it is not one of the primary methods I use for marketing. I’d still want to know all the above information.

Today I spent a few hours tracking down some of the best Adwords posts from other blogs. It really surprised me how difficult this process was to find good quality articles on the subject. You’d think, “Hey it’s Adwords, everybody is probably writing something about it.”

Sure they are. It’s just that most of the articles spend a lot of time not really saying anything. Here are some of the ones that will help you benefit from your Adwords campaigns.

Market Research Using Adwords

This article is all about the market research aspect of Adwords. Great information and definitely one I’d recommend printing out.

How to Increase Your Quality Score

I’m sure you’ve heard about the Google slap. If Google doesn’t feel your landing page or your entire campaign is up to par, they’ll raise your bids through the roof. This video shares a few tips for getting a decent quality score and those low bids for your campaigns.

Quality Score Improvements Go Live

This is from Google’s official Adwords blog. Basically they’ve changed how quality score operates and they’ve added first page bid estimates instead of completely making your bid inactive. It’s still going to be in your best interest to get the best quality score possible.

31 Important Adwords Writing Tips

If you want good pricing from Google, you need to be generating those clickthroughs. Here are 31 tips to help you write better ads. You are testing multiple ads at once for all your campaigns, aren’t you?

How to Recover from the Google Slap

Here’s that Google slap again. Here are some suggestions to keep from getting slapped and a few suggestions of what to do if it happens.

What is a Good Clickthrough Rate

People are always asking what is a good clickthrough rate, and I have to agree with this author on this post. It depends on the market and the keyword phrase in question.

Getting Adwords Qualified

Here’s a quick post about going through the Adwords qualification process. Would you like to be listed as a Google professional? If so, you’ll find out it’s not all that difficult.

10 Design Conversion Tips

September 25, 2008

Design is important.

When people first arrive at your site, the first thing they see is your design. Does it look professional? Is it easy to get around and find what they’re looking for? Does it add credibility to you?

To test the importance of design I’ve been running a series of tests on a few of my sites where I kept the sales text (and a video) the same while simply changing around the design of the site. Design changes increased conversions by as high as 45% in my recent tests.

In other words, you can increase your sales dramatically simply by adding a few design changes to your site without hiring a high priced copywriter (although a high priced copywriter might make even more improvements).

Here are 10 quick conversion tips that revolve around the design and photos on the site:

1. Do you feature a spokesperson prominently near the beginning of the site?

When you go into a retail store, they have staff members there to help you with what you’re looking for. Of course this can be done online through live chat and other features, but you’ll often find that real live chat is expensive for lower cost products and services.

How else can you introduce the human element to your site? One of the simple ways is through having a photo of the person who is the voice of the website. This could be you or another spokesperson…whoever has the credibility the marketplace is looking for.

2. Is the person in the photo smiling and making eye contact with the audience?

Physical attractiveness can help, but for all of us who aren’t movie star quality there is still hope. Make sure the person in the photo is smiling and making eye contact with the reader. This goes a long way to building your relationship.

You like hanging around with people who smile, don’t you? At least it’s better than being around those that are dragging you down to the dumps all the time. Show enthusiasm and interest in your photo.

3. Does the clothing and background fulfill on the promise of the site?

You’ve seen me talk about tests on this subject for some of my own photos. A picture of me and my dog originally beat the professional photo of me in a suit. Eventually the dog photo has been beaten by my picture at the Grand Canyon for sales sites.

I’m sure I’ll find another better producing photo. Why do these beat the professional photo? First of all they show me in more of an environment that fits my slogan of earning more while working less. In addition I don’t really feel comfortable in the suit which I think shows through (which has been mentioned to me several times while speaking at events).

4. Do you have a promise related caption on the photo?

I’m going to keep drilling you on this one. All photos should have a caption. People’s eyes are drawn to the photos on your site, so the captions underneath them are some of your strongest selling tools. Ignore them at your own peril.

Think of these captions as mini-headlines throughout your site since they will have the next highest readership after your main headline. In fact, I’ve got some ideas on testing a series of photos that tell the story as you go through the copy (which is exactly what people have been doing with video sales letters).

5. Have you added sidebars to the site with additional credibility, proof, testimonials, or another benefit you want to call out?

Years ago we were limited in how wide our pages could be. Today you can easily create much wider pages than the old 600 standard we used to use. BUT that doesn’t mean you can have the main text section extremely wide.

Over the past week I’ve counseled two clients to reduce the width of their main text section because it was simply too wide, and that made it difficult reading. You could just see it the moment you hit their web page.

Since we obviously can go wider, what does that mean. It means we have room to put sidebars and photos as mentioned above. These sidebars can add author bios, additional credibility, or even highlight additional benefits.

6. Do you include photos, charts, awards, videos, etc. throughout the site to break up the copy and not make it as “intense” to read?

Include other visual elements on your site to make it more inviting. I’ve been doing this more and more often. And it was highlighted to me in a recent review from another copywriter. I paid Ryan Healy for a sales letter review for one of my sites. While he gave me a ton of ideas to pull out and test, one of the statements he made somehow I completely ignored for myself…even though I regularly advised others on it.

I had forgotten to add the visual elements throughout the whole second half of my online sales letter (long form sales letter page). So it looked very difficult to read and was cutting down on my readership. Have you ever forgotten some of your own tips? Yes, I have to raise my hand to that question.

By the way, I’d highly recommend Ryan if he still offers this type of paid service…

7. Do you use any of the safe shopping logos?

HONESTe Online Member Seal<br />
Click to verify - Before you buy!My primary shopping cart is Netofficetoolbox.com and they include the Hackersafe logo built right into the shopping carts. In addition, I’ve tested and proven that the little HonesteOnline logo has helped many of my product pages improve conversion.

You’ve probably noticed that you’ve started seeing that little logo on a lot of my sales pages lately after some tests with it on the lower ticket items (where I could generate a large number of conversions and results quickly).

8. Have you added any attention grabbing images such as arrows or other graphics?

Often it seems we suffer through the misconception that our visitors read all our glorious text which took us weeks to write or we payed thousands of dollars to a copywriter for. Don’t fool yourself. They don’t read all of it. They skim it and read the sections they’re most interested in.

Use little attention grabbing images like arrows and the like to point to the most important elements such as a video you want to them to watch, or a form they need to fill out.

9. Are you using short sentences, short paragraphs, and numerous subheads?

This is often a copywriting issue, but I consider it when I’m looking at the overall design of a site. For example, you might have written a paragraph in copy that only took up five lines. When you put it live on your site though you placed a photo right beside it and now that 5 line paragraph actually looks more like a 9 line one. You’re likely better off cutting it into two paragraphs to make it look easier to read.

In other words, all the guidelines you might have heard really come back to how it looks on the site and how it reads. It must look inviting and easy to read. Go slowly through the site reading everything outloud and seeing where your eyes are drawn on the page.

10. Have you resold the prospect on the shopping cart page?

I made the mistake for years of ignoring my shopping cart order forms. With Netofficetoolbox.com and some other sales systems you’re able to add top and bottom HTML to your order forms. DO it. Restate the offer, the core promises, and the guarantee.

Basically consider the order form another sales tool. If you don’t resale the customer here, you can lose them.

What about order forms where you don’t have this ability like Clickbank or Paypal. On these types of forms you can explain how the order process works before they click on it and possibly even show a photo of the order form on your sales page letter them know where they’re going. This is not really an issue when selling to “internet savvy” customers, but in other markets you can scare off some of your customers with the change in design and layout as they go to your order form.

Where to Get 66 More Profit Boosters for Your Site and Design

The inspiration for this post comes from the 5R Formula Daniel Levis shared with me recently. IN that interview, we actually covered 76 ways to grow your customer and prospects lists 4 to 7 times faster in just 90 minutes.

Not only do you receive the 90 minute mp3 audio for immediate download, you also receive the full transcript and a special report I created as a checklist for all the profit enhancers Daniel shared throughout the entire presentation.

Find out more by clicking here…

Winning Affiliate Strategy

September 22, 2008

If you earn money as an affiliate, you’ve probably heard all kinds of strategies about how to earn more commissions such as adding your own bonuses, providing more content, writing reviews, etc. They’re all great strategies. Today I want to examine another model.

Surf on over to Ben Settle’s Copywriting Grab Bag.

Spend some time looking around his blog.

What do you see? You see a lot of the normal blog elements. You also see quite a few blog posts that are audio interviews Ben has done.

The is a link in his navigation on the right that says, “Copywriting & Marketing Interviews.” All the links under that section take you to posts where he has interviews you can download and listen to.

Spend some time listening to a few of the interviews. Ben really does a good job in getting the experts he interviews to share good content to help you in your business, but is Ben doing all these interviews simply because he’s such a great guy?

Don’t get me wrong. I’ve spoken to Ben over the phone, we’ve interviewed each other, and I’ve corresponded with him by email. He is a great guy, but he doesn’t post all those interviews simply because he has nothing to do (he is a very busy copywriter).

Those interviews are his affiliate strategy.

Ben has his interviewee share good information throughout their time together. Then at the end Ben makes you an offer on their product where he receives an affiliate commission.

Ben calls these audio infomercials.

Here it is in Ben’s own words from the interview I did with him.

Yeah. An audio infomercial is really just an audio sales letter. I have a friend who really taught me this skill whose name is Michael Senoff, and he calls it copy talking instead of copywriting. It’s the exact same thing. All you’re doing is taking a sales letter and putting it into the human voice.

There are some differences obviously and I’ll give you an example. In a good sales letter you’ll do a lot of demonstrating of your knowledge and maybe even give some tips away and that sort of thing.

In an audio infomercial, for the most part — and I’m applying this to selling informational products, this could change depending on what you are selling — there’s a lot of demonstration and you’re just giving away a lot of good tips.

You’re trying to be free with your knowledge. You’re not holding anything back. You’re just telling people really good things that they don’t already know, building trust, not being pushy, and if you do it right you’ll find that you really do get a lot of response to it.

In fact, I sell a lot of different affiliate products. I’m not always the highest selling affiliate as a lot of this depends on the market and what they want. I find that when I use audio to sell affiliate products I often get a significantly higher response than even some more well-known and bigger name people selling the same product. It’s all because of the audio interview.

That’s the only difference that I’m doing. In many cases they weren’t even that good of audio interview. It’s just that, and this is another reason you might want to consider doing this, is because a lot of people don’t like to read.

I think the statistic is — I’ve heard this number bandied about by different people — but about 42% of college graduates who have had to do a lot of reading just to graduate college, never read another book after they graduate because it’s very hard for most people to read.

People like me who like to read are really freaks of nature in some way. Most people just don’t like doing it. A lot of people in the internet marketing world like to read. A lot of people that are in business tend to like to read, but most people don’t. Most people would rather watch a video or listen to an audio or something.

Ken McCarthy actually told me this once. He knows because he studies neurology and things like that. He told me that a lot of neurologists still can’t figure out how human beings can communicate through the written word. It’s a big mystery to even the neurologists.

When you give somebody a sales presentation via audio and you wrap it up in a way where you’re actually giving away good information, then you’re selling without selling so to speak. You’re not being pushy and you’re just giving a good offer at the end so a lot of times people will want to buy from you over and above anyone else if it’s done right.

When asked for an example of his affiliate technique, here is what he shared with me:

Yes. I’ll give you an example. There’s a guy named John Anghelache and he sells a course on how to use a swipe file. I’m a good friend of his and so it was no problem getting him to do an interview.

He had a lot of people selling that product. He had everyone from Bob Bly to Jim Straw and different marketers selling that course at one time.

My list is significantly smaller than a lot of these people’s lists, especially then, which was last summer. The only thing I did differently — while all of those guys were just plugging the affiliate link and making it an affiliate link — I said, “John will you let me interview you about your techniques?”

He said, “Yeah, no problem.”

So I sat down with him, I interviewed him, and he gave me a lot of good information on how he uses a swipe file — how to properly use it, how to use it in a way where you’re not breaking the law and you’re doing everything right.

At the end he gave a pitch for his course. At the end of that pitch for the course I edited in my own voice saying, “And if you buy it from this link (and I actually bought my own unique URL for it) I will give you XYZ exclusive bonuses that you can’t get anywhere else. Just email me your ClickBank receipt.”

With ClickBank, I can’t figure out another way to make this automated. So they just email me the receipt and last I checked I was his highest selling affiliate. This has been the case with a couple of other products I sell, too. To me it’s almost a must if you’re going to do affiliate marketing, if you really want to stand out from all the other affiliates.

Basics of the Strategy

Remember that one of the best ways to learn the strategy is by examining the model as someone else is really using it. So go over to his site, download a few audios or PDF transcripts, and look at how he does the interviews for his affiliate commissions.

If you’d like the full interview, it is now part of Ultimate Product Solution Interview Kit I did with Fred Gleeck which you can find out more about by clicking here…

Open This Email

September 18, 2008

Just because your prospects and customers are getting your emails doesn’t mean they’re opening them.

We’re not even talking about people clicking through your emails at this point. We’re simply talking about whether they open the email to read what you’ve written or not.

They see your from line. They see your subject line. And they possibly could see a little of the first sentence of your text.

I went through one of my the email list I have hosted on Aweber. The one I used to go through the subject lines is single opt-in (not double opt-in like many of my lists).

The open rates as reported by Aweber on the “good” campaigns below varied from 30.4% up to 46%. The “losing” emails went as low as 24.7%. On my double opt-in lists, the open rates are higher. So keep that in mind if you’re comparing to your own rates.

Since the from line stayed consistent throughout all these emails, it does make a good comparison.

BUT do keep in mind these were sent on different days so other factors could be involved such as trouble in email deliverability that day or even the time of the day.

For example, I’ve now proven to myself with multiple tests that Monday morning has been the WORST time for me to send an email. Not only do I get lower open rates on Monday mornings, I also get people who claim the message is spam.

Yet, take the EXACT same message and send it at 2 PM EST on Monday and those problems disappear. The difference in time on a Monday can has resulted in a 5% difference in open rates with no other changes.

Here are some of the best subject lines:

{!firstname_fix}, Goal Setting Worksheets
{!firstname_fix}, 21 Free Software Resources
{!firstname_fix}, Internet Scams
{!firstname_fix}, Cutting Through the Internet Noise
{!firstname_fix}, 35 Ways to Increase Web Profits
{!firstname_fix}, subscriber only gift…
{!firstname_fix}, 7 Steps to Overcome Procrastination
{!firstname_fix}, Your First JV

Here are a few which did poorly:

{!firstname_fix}, Does Customer Service Matter?
{!firstname_fix}, Research With and Without Cash
{!firstname_fix}, Do You Practice Specifics?
{!firstname_fix}, What If Its Not Working?
{!firstname_fix}, Contest For a Free Copy

Here are a few observations.

In other markets and in the past in the internet business field I’ve seen very good results from “question based” subject lines. Yet, look at the ones that did poorly. Three out of the five were question based ones. None of the top producers were questions.

Notice that 3 of the best producers were number based: 21 Free, 35 Ways, and 7 Steps. I’ve seen very high traffic on a majority of the blog posts that take that approach so it doesn’t just apply to the open rates. It applies to the posts as well. People like lists.

Both “Internet Scams” and “Cutting Through the Noise” are being confrontational and a little controversial. Often controversial approaches do very well.

“Goal Setting Worksheets” really shouldn’t work well since it is using the term “Work” right in the subject line, yet it did very well (with one of the highest open rates of the ones I checked). This subject line does give you an idea that I’m going to give you a “tool” instead of just information which may be part of the reason it did so well.

Another Note

Notice how I’m taking time out to track even a “small stat” in the open rates. Once you have your business up and profitable, you’re looking for many small increases.

We slightly increase our open rates. Then we boost our clickthroughs. Then we work on the on-page conversion. Then we improve our upsales. Then we work on the email follow-up on customers. Eventually you’re producing a much more profitable business than when you started even if each little element only adds 5% to 10% to your results.

Remember this truth.

The business which has the best conversion system eventually wins. If Business A is only pulling out a lifetime value of $1.50 per visitor while Business B is pulling $7 per visitor, Business B eventually will start pulling the majority of the traffic.

Which one would you rather promote for as an affiliate? Obviously the one who earns more money for you. What about in PPC? The one who earns more can bid more. What about “free” traffic? The one who earns more can afford to hire more people to bring in the “free” traffic.

This is often referred to as kaizen…a Japanese word for improvement. It is focused on continuous small improvements affecting the overall business.

Where’s the Traffic?

September 15, 2008

Every week I spend some time looking at the numbers in my business. For example I’ll spend a few minutes over in my Adwords account each day making some slight modifications, adding another ad to test, and changing around a few bids.

At least once a month I check my Google Analytics account for all my domains to see how the traffic at each site is doing. And of course where the traffic comes from varies by what I do with that domain.

For example, at InternetLifestylesystem.com, my #1 source of traffic is from Adwords because I’m running Adwords campaigns to several landing pages on that domain.

Over at my Christian site, the #1 source of traffic are affiliates who promote the package through Clickbank.

On my other sites it varies from affiliates to articles to PPC to the search engines.

What about this blog?

The number #1 source of traffic here is direct traffic (meaning they either typed it in or came from an email).

The biggest source of new visitor traffic month after month for the blog is Google. Even if you add up all the traffic from other blogs and incoming links, Google still outproduces them. They don’t even come close.

What does that mean to me when I really sit down and think about it?

It means for free traffic…Google is the goal.

You’ll find blogs talking a lot about different traffic sources included but not limited to: Stumbleupon, social bookmarking, blog comments, article submissions, video posting, networking, PPC, etc. But the overwhelming winner in traffic for blogs is Google.

When I tested sending Adwords visitors to the blog, it wasn’t worth it…at least not compared to when I send Adwords visitors to a specific landing page designed for that set of terms (often a squeeze style page but not always).

When I tested buying traffic on Stumbleupon, it wasn’t worth it. For some reason, their paid traffic was lower quality than the free traffic they generate (and Google’s free traffic is still better).

So where should we be focusing on traffic generation for the blog?

That’s right…on Google.

That means choosing the right keyword terms for the blog, focusing content on those terms, and working on incoming links using those terms in the anchor text (which may include a bunch of the other promotional strategies).

Don’t just take my word on this. Go look at your own stats if your blog has been around at least a few months. You’ll likely notice the exact same thing I have. Google is the bread-and-butter for free traffic to your blog.

While we can spend time on other forms of traffic, this is where our number one focus needs to be and where we’re concentrating on for the blog.

Notice that this just applies to the blog. My SALES sites have other sources of traffic with PPC and affiliates being the big leaders for most of them.

What do the numbers tell you in your business?

Twitter and the Tweetathon

September 11, 2008

I haven’t been all that active on a few of the social networks (I find my time is often better spent on SEO, PPC, or working directly with clients).

I do have a twitter account you can check out here:
http://twitter.com/TerryDean

I am most definitely not one of the people who tells you what they’re doing all day (I’m working instead of posting about it). I am playing around with posting about once per day to the system, and all blog posts are automatically posted using Twitterfeed.

If you want to make me a friend on Facebook, you can also make me a friend there.

So why am I posting about Twitter? Simple. I want to give you a last minute opportunity to join Dr. Mani’s Tweetathon to raise money for his “heart kids.”

PLEASE SUPPORT THE HEART KIDS TWEET-a-THON

Dr.Mani is a heart surgeon who innovatively uses Internet marketing to help kids born with heart defects.

On September 12th, in a very special event called the Heart Kids Tweet-a-thon, he is blogging non-stop for 24 hours to raise funds for his ‘heart kids’.

And this year, he’s setting his sights high. Dr.Mani plans to raise $30,000 in a day to fund lifesaving heart surgery for 12 children.

He’s got some practical ways worked out so you can help – check them out at http://CHDinfo.com/tweetathon.htm

Be a part of this great project, if you can.

Also, don’t forget to drop by and encourage him on the big day!
Please visit his blog on September 12th, 2008 – the URL is
http://www.Twitter.com/tweet_a_thon/

I’ve donated to the cause. In addition I’ve provided some content for him to use during the Tweetathon.

Local Internet Consultants

September 8, 2008

It’s time for the Monthly Mentor Club newsletter. This month’s issue is all about making money as an internet consultant to local businesses in your area.

In this month’s issue I’m covering:

– How to Become a Rainmaker for Local Businesses
– How to Know If You’re Qualified
– What to Charge
– Where to Get Started On Your First Few Clients
– Business Card Strategies
– Marketing Strategies
– Simple Website Design for Local Business
– Search Engine Optimization

All focused on earning a quick income from the internet skills you’ve already built through this blog and any of your other internet research. It’s shocking just how little the average business person knows about marketing online. This issue can be your key to a fantastic business opportunity.

See my previous post where I covered a little on this topic: Quick Money From Your Internet Skills.

Here’s an excerpt from the September issue being sent out at 9 AM on the 10th.

What types of services do local business owners need?

Obviously they need websites designed to generate leads. This may consist of getting people on a list or getting them to call/visit the place of business. Having a blog section even if you don’t call it a blog is very useful because it allows them to post new content, specials, etc. without technical skills.

From the business owners I’ve dealt with, being “held hostage” by their previous website designer has been a major problem. They can’t modify the pages themselves, and they find it hard to contact the designer when they need changes.

Search engine optimization is another key element of what they’re looking for. While competing for top positions in the worldwide market can often be tough, getting top positions locally is still pretty easy in the majority of markets.

Of course included in this is submitting to Google Local and a few of the other local search engines:

http://local.google.com
http://local.yahoo.com
http://cityguides.msn.com
http://www.superpages.com
http://truelocal.com

You can also submit to some additional city portals such as:

http://www.citysearch.com
http://www.judysbook.com
http://www.insiderpages.com

We’ll cover the basics of getting good search engine positions locally a little later on in the newsletter.

You could also work on PPC advertising for the local business. Charge them a monthly management fee in addition to the per click charges from Google. Or of course we could move back to charging them per lead produced this way. Getting them to understand the payment per lead is much easier than understanding the per click value.

The pay per click model of course works best with high transaction businesses. If you’re working with a real estate agent, mortgage broker, roofing contractor, landscaper, RV dealer, they can afford much higher per expenses for each of their qualified leads.

Those are often the businesses local lead generators specifically target…those who have high transaction value and can easily afford $50+ per high quality lead.

In addition to the above, you’ll also find many local business owners need better sales pitches written for them. This includes the website text along with creating a sequential autoresponder series for them.

Keep in mind that you will often need to modify their sales pitch when putting together a lead generation page or an autoresponder series for them. They often don’t know what in the world they’re doing when it comes to selling in print.

Quick Tip: If they have a great sales person, get the opportunity to interview them. They’ll provide all
the material you need to put together good pages and messages. The same presentation a great sales person would do in person is going to be very similar to what works on their website.

Subscribe to the Monthly Mentor Club to receive the September issue before the 10th.

Internet Lifestyle 2-For-1 Special

September 4, 2008

The flagship product in my business is the Internet Lifestyle Retirement System.

Not only does it show my step-by-step system to making money in your own information empire, it also includes videos and tools you’re allowed to use in training your affiliates, virtual assistants, and even run your own intern program.

If you have taken a look at it, I suggest you do so today.

It’s YOUR Internet Lifestyle…not mine. And it’s not anyone elses. You make the rules. Don’t let me or anyone else make your rules or your lifestyle for you.

Here are a few things to think about that several of my clients have mentioned as being dear to their heart provided to them by the Internet Lifestyle:

– Taking extra time off to pick their child up when they get off from school.
– Instead of just a date night, having a “date day” every week with their spouse.
– Being the only father to go to all their child’s Little League games.
– Paying off the mortgage on their parent’s home.
– Becoming totally debt free and paying for everything with cash from the business.
– Giving 100% of the profits from one of their projects to charity.
– Visiting and renting a home in a different country for several months.
– Hiking on a nearby mountain before going into their office each morning.
– Meeting all their favorite authors.
– Completely paying for their child’s college education from one of their projects.

What will you add to the list?

How is this a 2-for-1 special?

Because of a special deal with Fred Gleeck (I do quite a few projects with him), I have 5 tickets available for his New York Info Products Seminar.

You can find out more about his event here…

As you know, I don’t promote a lot of conferences. Lately I’ve only been fully comfortable sharing Mark Hendricks’ events and Fred Gleeck’s events.

Why? Too many events in the internet marketing field are simply pitch-a-thons. Instead of giving real content, they are simply a place for people to brag about everything they have and sell you on another high ticket package.

I’m sure the people speaking at Fred’s event will have products available for sale, but I’m also sure Fred will require them to really teach you the nitty-gritty about running your own information business.

Here are a few of the benefits Fred promises from his event:

* 3 easy steps to starting and running a spare-time Internet marketing business enabling you to quit work for good within 18 to 24 months.

* The 1 Hour Formula for Creating Profitable e-zines: you can generate a truckload of leads and orders from every issue

* How to write compelling e-mail marketing messages that increase clicks, conversions, orders, and profits – without causing your prospects to complain or unsubscribe.

* How to make a six-figure online income “working” less than 1 hour a day.

* How to spy on your competition to understand almost everything about their business (often even more than they know themselves!)

Here’s the deal.

You can get my complete Internet Lifestyle Retirement System + Fred’s Info Products Seminar in New York City for the same price as either one alone. Only $495.

Click Here Now to Order the Double Package for North America Shipment (US, Mexico, Canada)…

Please Click Here Now to Order the Double Package Internationally…

Please confirm in the “comments” section of the order form if you plan to attend the event or not. If you’re purchasing for the Lifestyle kit only, let me know. If you will attend Fred’s event, let me know this also.

While I don’t normally do this, I think it is applicable here. If you have recently purchased the Internet Lifestyle System within the past 2 weeks and want to attend the conference, please let me know immediately (Fred has really only agreed to let me offer 5 tickets).

Keep It Simple Strategy

September 1, 2008

When the phrase “business plan” comes up, most people think of long, complicated documents that cover everything about your business and what you plan to do for the next few years.

I’ve purchased a few business plan software programs over the past few years, and I’ve never been happy with any of them. They always wanted you to put together this huge document intended to get financing for your business.

I run an internet business from my home. Because of the low startup costs, I don’t need financing!

And I don’t need to spend two weeks putting together a plan…that’s likely to change 3 months down the road when I get more in depth information and test different sales approaches.

That’s why I’ve recommended “The One Page Business Plan” by Jim Horan several times on this blog. While you can purchase it from a bookstore or from Amazon, it is more of a set of worksheets than a book. Plus it comes with all the worksheets on a CD so you can print them out or fill them out on your computer. Very, very useful.

Lately I’ve started noticing that this book is good for overall business planning when you first create your plan, but it is really too much for the regular updates you make.

The Internet sometimes changes very quickly and you need to be flexible enough in your plans to change quickly.

For example, you may be testing different sources of traffic…and you find you enjoy Adwords advertising significantly more than using joint ventures.

I have a couple of clients like that. Even though they do joint ventures at times, they prefer the complete control they have through Adwords…so this emphasized much more in their overall business plan. They spend more time on PPC than they do finding JV partners.

I have other clients who HATE everything about Adwords. No I don’t mean dislike. I mean they really hate it. So they spend a lot more time going after JV partners and search engine optimization with no attention at all paid to Adwords.

There really isn’t a “one size fits all” promotional plan…although I wish there was a single way that always worked best for everyone. We’re all unique. Luckily, there are more than enough ways to advertise online so something will fit you.

But let’s say your original plan uses a marketing strategy you don’t like following. You can always hire it out of course, but that may meaning investing more money than you originally intended. Or you can change just the marketing portion of your plan.

This of course could be done using the above book by only working on that section (it is rather easy to edit if you do the documents on your computer for easy changes). Or you could simply do a very simple business plan on a napkin.

You’d be surprised at just how many products and businesses have been written down on a napkin!

The below questions are some of the vital answers you have to have to develop your business. The key element of your business (the ultra compelling promise) should easily fit on a napkin even if you write in large print. The rest of it may take you a printed page.

What ultra compelling promise does your business make?

What keywords do you target audience use to search online?

What websites are your future customers already visiting?

How will you tap into this traffic (participation, advertising, affiliate, content, etc.)?

What are your primary business goals for the next year?

What steps will you have completed to reach the yearly goals within the next 30 days?

What steps will you compete this week?

Obviously your weekly and monthly steps will have to be changed regularly to keep up to date. You’ll also find additional sources of advertising as your expand your business along with testing to find out which promise appeals the most to your audience.

You can add a lot more complexity to your plan, but I find keeping it simple works best for me. Normally on my schedule I also have a few upcoming products I’ll put together (based out of feedback from this blog and my client’s questions) along with the topics of upcoming blog posts and print newsletter issues.

I concentrate on keeping my business plans very simple where I know exactly what I’m doing each day to stay focused on the plan.