Happy Thanksgiving From the Deans

November 27, 2008

Happy Thanksgiving from Terry Dean and his family.

I’m thankful for my family, my friends, my customers, and more. There are so many things to be thankful for that I’m not allowed to work that long today. So instead I’m just going to share a few photos with you to let you see some of the doggies I talk about here.

Pictured Below:

– Julie holding a growing Indiana Jones – he looks a little too big for her to be carrying in that photo.
– Indy looking innocent
– Our newest family addition Champion, a german shepherd. Indy looks tired!
– Indy going in the kiddie pool for the first time.
– Here are all three of my boys together in the dog bed. That’s Shadow the mixed breed (15 years old) on the left, Indy the golden, and Champion the German Shepherd.
– That chubby dude is me in front of the Ocoee River kayaking area east of Cleveland, Tennessee

Julie and Indiana

Indy looking innocent

Indy and Champ

Indy in Pool

Terry Near Cleveland Tennessee

7 Adwords Tips for Beginners

November 24, 2008

Are you using Adwords? If not, why not?

Is it because you found it difficult to get started?
Was it too expensive in your market?
Did it take too much time?

What is it holding you back? The majority of my clients use Adwords at least for a few keywords in one of their markets. Several clients use Adwords as their PRIMARY advertising method. This means they’re generating more sales from Adwords than they are from all their free methods…including an affiliate program.

The beauty of Adwords is you’re in control of the traffic you’re sending and you can instantly change direction based on your test results. It’s the perfect test medium.

For example you can get a campaign up and running today on just a few keyword phrases. Within a few hours you’re generating traffic. Within a few days you can see if the visitors are responding to your offer. Want to understand a market before you get involved in it, setup a survey and start generating some visitors through Adwords.

Compare this to “free traffic” such as search engine optimization. It can take weeks to get a good position (on a domain that already has content on it and has been active). And you don’t know if the keyword phrases you’re optimizing for are going to create sales for you.

Instead why not send visitors from Adwords for those keyword terms? Make sure you have their conversion tracking in place on your pages so you know exactly which keyword phrases produce sales.

Then turn around and use keyword phrases you ALREADY KNOW will produce sales to optimize for the search engines. This is a major issue. How many times have you heard people comment that their visitors from the search engines aren’t buying? I’ve heard it dozens of times.

Is it because people who use search engines aren’t buyers? No. Obviously not. It’s simply because the visitors who are finding YOU through the search engines aren’t the right buyers for your site. If you turned SEO on it’s head by first using Adwords to find the right phrases, now you can optimize your site for the phrases which do convert.

The same rule can be applied to content you create on your site. What kind of content will attract buyers to your site? Remember we’re not just after “general traffic.” We want the buyers. Again you run multiple keyword phrases through Adwords to find out which ones produce the buyers. Then concentrate your articles, press releases, and Youtube videos on those items.

If you’re worried about the time it takes on Adwords, then you can always consider handing off the Adwords work to someone else once you’ve gotten the basics down and your campaigns running well.

For example, Glenn Livingston runs a PPC management service. If you qualify for an account with him, I’d highly recommend you hire him asap. I’ve seen the reports from some of his clients and he is accomplishing some major results (increased buying traffic while reducing expenses).

Yet, he doesn’t want everyone. In fact he told me he is specifically looking to help those who are currently spending $5,000 or more per month on PPC. At that price level, he thoroughly confident he can give a strong return on investment quickly for his clients.

And having known him for a couple of years, his primary goal is only working with clients he can honestly help (which is why I feel totally open to recommending him).

If you’re at that level of PPC spend, contact him today. You’ll increase buying traffic, reduce expenses, and have the work done for you by someone else.

In addition, if you work with online entrepreneurs, you may want to consider becoming an affiliate with Glenn as well. I personally find it difficult to find partners who I know care as much about my clients as I do, and Glenn is one of those that fit the bill.

If you’re a business consultant/coach, you likely have clients who are spending that much on PPC (and much of it is wasted as they’re not experts in it). Or if you’re a copywriter, providing additional avenues for advertising can help boost your client’s results and your royalties. If you offer information products to this market as well, you’ll find many of your customers want a done for you service to help them save time while making more money.

You can find out more about his affiliate program here…

But of course, many people simply don’t qualify for Glenn’s service. If you’re just starting out with Adwords, here are 7 quick tips to get you started on the right foot today. Several of these tips I learned directly from Glenn as he has taught me a lot about PPC.

1. Study about PPC

Adwords is a very competitive market which is why many people don’t want to compete there. And there are dozens of products out there promoting how you can get “free Adwords ads” or start making money overnight. You’re much better starting off with good core information.

Two really good books to pick up are:
Ultimate Guide to Google Adwords by Perry Marshall and Bryan Tood
Adwords for Dummies by Howie Jacobson

Both of these books will give you a good, solid foundation to begin using Adwords.

2. Separate Google, Search Networks, and Content Network.

On your very first tests, run your advertising on Google’s network only. This will help you get better information and feedback for what is working there. Then expand out to the other forms available to you.

Setup a separate campaign to run your content ads in. Adwords is currently the largest online advertising network through Adsense. For many people I work with, they’re generate significantly more traffic and sales through the content network than the main Google network. In addition, a couple of them use the content network almost exclusively as they find it more affordable for their market.

If you’re not breaking out your content ads from your Google search campaigns, you’re throwing away money. Your visitors will respond to slightly different ads so make sure you’re testing different kinds of ads on these two versions (remember Google search visitors are looking for the subject while many of your content network visitors have to be stopped in their tracks as they’re reading content on that subject).

In addition Google partners with other search networks. You can advertise on these separately as well (even though Google “requires” you to bid on Google search along with the search partners). To run the search partners separately run another campaign. Put the same keyword phrases in it that you’re already use on a Google search only campaign. Set this new campaign to “Google search” and the “search partners.” Then big slightly lower (even one penny) than you do in your other campaign. Your original campaign will run on Google while this one gets the search partners.

3. Break up keyword phrases into small groups.

Don’t put up large ad groups. Break up your keyword phrases into very small targeted groups. And make sure you’re using the different match types such as “exact match” and “phrase match.”

If you find one phrase is generating a lot of traffic in a group, you should consider “peel and sticking” it over in it’s own group. Let’s say you finding that “cell phone buy” has a large number of buyers and you want to improve your results on that phrase. Pull it out of it’s original group and put it in a group all by itself so you can create a unique landing page for it along with testing ads on that phrase only.

When you do this, don’t forget to add “cell phone buy” as a negative keyword in the original campaign so it isn’t pulling up that phrase also. Anytime you “peel and stick” a strong keyword from a campaign to by itself, it should be added as a negative keyword phrase on the old campaign for best results.

I think what you’re understanding as you go through these tips how profiting on Google is all about “refinement.” You consistently improve your campaigns through better keyword phrases, better matching, targeted landing pages, better ads, etc.

4. Use separate landing pages.

You don’t have one landing page for ALL your keyword phrases, do you? This may work in some markets, but you’re going to find you’re not producing the maximum results you could from better targeting all the way through your marketing.

Google has become much more picky on their landing pages the last few years. They need to have some basic navigation (which I often add at the end of the page). They need to link to good quality content (often this is best by putting up some content pages on the same domain you make links to at the bottom of the page). They also need to be related to the search term you’re advertising on.

Go back to your landing pages and make slight modifications to it based on the keyword terms you’re advertising on. For example you can change the title of the page, the keyword phrase in the headline, and a term or two on the page very easily.

If you survey a market before you enter you, you’ll even find that keyword phrases often produce visitors who are looking for different priorities. If you’ve done your research you can even target the landing page more specifically to what they’re looking for (having different headlines and intros based on their desires at that time). The best way to produce the highest conversion is to meet your visitors where they’re at in their thinking (and they tell you this by what they’re searching for).

5. Review your reports

One of the top tabs on your Adwords management pages is the “Reports” tab. Are you using it? If you’re not, you’re wasting a LOT of money. Regularly go in and create reports of your campaigns. Let’s use an example for a “content network” campaign because there is a ton of refinement you can do on these campaigns through your reports.

A “Placement/Keyword” report that you run on a content network campaign can show you exactly where your visitors, clicks, and conversions are coming from. How does this help you? It means you can target your advertising better. Let’s say you look at this report and you see websites (such as Myspace.com) that have a large number of impressions, but very few clickthroughs and almost no conversions. You can then go back into your campaign and block those pages.

I mentioned Myspace.com because one of my campaigns was taking place a lot in Myspace.com recently. It had low clickthroughs and 0% conversion on the page.

You might find other sites which have an outrageous clickthrough rate and conversion rate. You can then check to see if these sites are available for a placement based campaign targeting them with even larger ads on that site only.

6. Test Multiple Domain Names and URLs.

Test different URLs and domain names on your campaigns. If you already own several domain names on the topic, point them to the same page and run split tested ads to see which one creates a higher clickthrough rate (and onsite conversion). You’d be surprised but I have doubled clickthrough rate on an ad by changing the URL being used.

Don’t have multiple domains and want to test it? You can test two ways here. You can show more of the display URL than just the domain name (test a few different pages on that URL). You can also test different headlines in your Adwords ads as potential URLs (if a specific headline wins by a large margin, but that same phrase as a domain name to use).

7. It takes time to run a successful campaign.

After going through these basics, do you understand why I’ve said before that it takes time to get campaigns up and running successfully? And why many people don’t succeed when they first start off with Adwords? Even when you know what you’re doing and have experience with Adwords, you find that it takes a lot of refinement and improvement to your campaigns to get them producing a maximum return on your investment.

What about those who are succeeding in spite of themselves on Google, because they’re not doing the above? Those are often the ones who can have an immediate improvement by turning their campaigns over to a professional manager who will do the above, plus a whole lot more.

Server Transfer

November 20, 2008

Over the past month you might have noticed times where my server said there were too many processes going on. In other words, it thinks there is too much traffic at once for the system I have it on.

Having too much traffic is a good thing. Having your site down is a very bad thing.

Considering the fact I have some major advertising planned for January to boost the numbers even more, this would become a major problem.

This cannot continue. This week I’m transferring this site along with several others over to WiredTree.com hosting. All the sites will be transferred over before any domain names are moved, but I still expect there to be problems (aren’t there always problems).

So if my sites are inaccessible for a short period or you see anything weird going on (like support not working or something), please rest assured we are working on it. I haven’t disappeared. Issues are to be expected.

Send an email to let us know any weird things you see going on to help us stamp out any bugs.

I did notice that some comments got lost in the move. So if you made a good quality comment and it didn’t show up, it may have got lost while the server was switching over. Even this “server transfer” post acted a little weird and disappeared for a time.

Truth About Making Money Online

November 17, 2008

There is a recession. Some marketers are simply telling us to ignore it and it will go away. Sorry, but that won’t work. I’ve been examining sales not just in my business, but in the businesses of my clients and can tell you the recession IS affecting internet businesses.

While the sales of some products are down, other products are selling better (covered this in more detail in the last issue of the Monthly Mentor Club). So there is an effect taking place whether you acknowledge it or not.

Ignore it at your own peril.

At the same time, we have hundreds of thousands of people looking for information about making money online. They need a little extra part-time income…or they’re looking to replace their job.

While you can’t do very many searches in this field without finding promises about making a million dollars without work, those simply aren’t true. The truth is you’re going to work hard (especially at first) and the income will slowly start coming in. Eventually if you stay consistent and committed to the task, you can build a very successful business. Just don’t believe the HYPE!

I’ve seen it happen too many times. People get started in their online business. They see very little results (maybe a sale of an affiliate product or two). When things don’t happen as quickly as they’ve been told (they didn’t make ten grand this month), they think they’re doing something wrong. So they give up on that project and jump into another subject. They never give their business consistent enough work to make it profitable because they’re looking for the holy grail of online income.

It’s easy to get taken by work at home scams. They sound so enticing. Just do this and watch money pour in. They prey on your hope. You tell yourself, “Maybe, just this once, it will work for me.” Sadly one disappointment after another follows.

Here is the first rule about making money online.

#1 – It always requires hard work to get it started. While we talk about the dream of outsourced business and vacations where income continues to come in, you have to realize there was WORK to get to that point. You have to get the systems and team in place to make it happen. And that doesn’t happen overnight.

#2 – It takes time. YES, I’ve seen people making a full-time income their very first month online, but that is NOT the norm in this market. It’s rare even for those who have the right system and personal help. For example, I don’t take on coaching clients who tell me they have to have a full-time income their first month. The likelihood is low for this. Instead we shoot for a year of consistent effort for a very nice part-time or full-time income online.

So what ways really work in making money online?

1. Information Products

If you’ve read this blog for very long, I’m sure you’ve realized this is one of my favorite methods of making money online. You write an ebook, record an interview, or produce a video. You then package it up (such as a DVD or a digital download). Create sales copy and start selling it.

Your work this week can produce an income for months or even YEARS to come. Work once and get paid on it forever. That ebook might sell for $29.95 or more…and cost you 0 to deliver (talk about nice margins).

This is my primary business and the one I’m most passionate about.

2. Professional Services

This includes such services as coaching, consulting, copywriting, web design, or virtual assistance. Because they aren’t fully automated they sometimes get a bad rap as trading hours for dollars in some circles. Yet, what is you ENJOY doing those activities?

I enjoy the coaching. It’s fun. So even though I would make more money working on more of my own projects (#1 above), I still want to do it. In addition the coaching puts me with my customers so I see the questions they’re asking and where they have the strongest desires for more information. So it becomes a research element as well.

And that’s not counting the fact that for many people starting out it takes time to build that large volume of sales you’re looking for. If you’re good at web design, do some web design projects for others. Or even barter your web design skills to get your other projects in front of people with large lists (you design for them in exchange for a mailing about your product). Or take your web design skills and work for local businesses to produce the income you need WHILE working on your own projects.

Not to mention you can also put together a team of people to do the work for you. For example, my friend Glenn Livingstone recently put together a team to offer his own PPC management service (if you’re spending thousands of dollars on PPC – you owe it to yourself to see what he can do for you).

3. Affiliate Marketing

Others online will pay you to promote their products and services. Check out the Clickbank.com/marketplace or join Commission Junction. You focus on advertising and promoting other people’s products for a share of the profits.

In my own business, I do this one as well although it is more of a secondary income source. I sell my products and services. In addition I refer other tools and services when I find a good choice. My principle which you should steal is find the best solution for your customers and clients. Then contact them to see if you can get a commission for promoting it. Don’t go promote simply because you earn a good commission! Would you recommend them even if there wasn’t a commission involved is the question? If the answer is yes, then go to town to your promotion.

For example, do you have an audience who needs PPC services? If so, you can team up with Glenn. Let him handle all the hard work of managing the PPC campaigns and the staff required to do so. You share in the profits by being an affiliate with him.

4. eBay

This is NOT one of my primary income streams although I find it good for generating leads at times. Yet, there are hundreds of thousands of people who earn a good part-time and full-time income with eBay as their primary promotional tool.

There are even two eBay services in the little town I live in. You bring items you want to sell and they’ll list them for you online. They earn their money as a percentage of the selling price for everything they offer. You could setup a similar service or you could simply become an expert in a specific subject…reselling items through eBay.

Again not my subject of expertise…but an incredible way to make money online. You can even start off by selling some of the items you don’t need around your house to get some experience and feedback in your account.

5. Selling Advertising

You’ll hear people talk about Adsense sites quite a bit, but I wouldn’t develop a site just for Adsense. Instead I would consider it a site where you sell advertising. For example, many of the most popular blogs have advertising as one of their primary income streams.

While they post Adsense, they find it more profitable to sell banner ads, buttons, and blog reviews. At this moment I don’t have a single personal site where I’m selling advertising because I find it more profitable to run my own offers or affiliate promotions on my site (I concentrate on traffic that converts instead of just generating a lot of visitors).

This doesn’t mean that advertising can’t be a primary source of your income though. If you love creating content, running blogs, etc. You can focus on generating traffic to these sites, and then sell the advertising to others. Or another form is to sell “LEADS” to other companies. You generate high quality leads at your site and sell them to others (this is more profitable when you have very targeted visitors interested in a specific subjects such as mortgages, construction, lawyers, etc.).

6. eCommerce

Sell physical products from your site. This is another one I don’t do personally (everyone focuses on specific subjects). While you could potentially ship these through a dropshipping company, the times I’ve worked with extremely successful clients they had negotiated their own deals on the items they wanted to sell (having the items produced overseas and then shipped to a fulfillment company here).

The advantage here is you can setup a complete ecommerce store selling these products and services. And potentially you could even use eBay as a lead generation model (or set your store up on eBay itself).

7. Domain Real Estate

Domain speculation is another “easy” business you can do. You find great sounding domain names and then sell those to people looking for a name for their company. You spend $10 for a domain name. In exchange you sell an average one for $500. Really good ones can go for MUCH higher!

Or you put together complete businesses for people. You’ll find some of the sellers at http://marketplace.sitepoint.com are selling these types of turnkey businesses while others are selling complete businesses they’ve run for years. You could even make it a practice of buying good online businesses, fixing them up, and then reselling them (just like a quick turn real estate investor).

Which One For You?

Which opportunity is right for you? I don’t know. I’m sure I didn’t even cover all the ways you could make money online. Obviously I’m most partial to the first 3 since those are the ways I make money in my business. I simply wanted to open your mind up a little to find the right source for you to make money online. I know people who make money simply using method #2. Then they expand into information by teaching how they do it.

Others I work with make money simply through affiliate programs. Eventually we try to expand them into information as well (for more ownership of their business). But which one is the right one for you, I don’t know. That’s your choice.

Elite Mastermind Club

November 13, 2008

It’s shocking just how important personal help and support is when trying to build your internet business. I see it all the time when working with clients. You need answers to questions you have. You need a more experienced eye to take a look at what you’re doing. You need to know which traffic method is right for you. You need that slight change in ad copy to boost your conversion.

It’s hard to build a business when you’re an island.

But of course not everyone can afford one-on-one coaching like I currently offer (and obviously I can only take a limited number of members). My coaching is currently full. I sent out an email to those who joined a waiting list and the open slots were taken within hours.

Others emailed me that they missed out later in day. I’m sorry, but I really can only take a limited number at once because I have many projects of my own going.

If you can’t get in one-on-one coaching, you need to become a part of a group based coaching or a Mastermind program.

It’s been tough to find a good one…until now.

My friend, Lee McIntyre, released his Elite Mastermind Club today.

Each month you get his:

– Insider special report about what is working in his business TODAY (not last year).

– Twice a month group Mastermind calls

– Weekly training videos showing what is going on behind the scenes in his successful internet business.

His price for group based coaching? Only $97 a month…and you get to try EVERYTHING out for $1 for 30 days.

I know Lee. So I also know he isn’t going to make you jump through hoops to cancel like some marketers would. If you feel it is worth way more than the monthly membership cost, cancel it before the first month is over.

Make him prove himself for your $1.

Check it out here…

As an extra gift for 1,000 customers, Lee is also including his Quick Fire Income secrets online video course. He is a man after my own heart.

For example, the very first lesson in Lee’s series is called, ““Give And You Shall Receive.”

Quick note for when you land on his sales page. The headline I saw was, “REVEALED: How to Make $7,230.95 In 30 Days From Scratch!”

Lee accomplished this, but that is NOT what a normal beginner does, not even most of the successful ones. Usually it takes more time than this to get to a full-time online income.

If you’re brand new to the internet I would give you a more common goal of making your first sale (your first $10 or some other number) during that first 30 days you’re member. If he doesn’t help you at least do that, tell him you want your $1 back! Read his PPS and you’ll see he even offers a refund on your $1 and would give you an additional bonus for your time.

Check it out here…

Recently I discussed “forced continuity” and how many sites in the IM field were hiding theirs…which is illegal. In my opinion, Lee has done this one right. It is very obvious it is a membership he is offering. And because of my friendship with him, I know you won’t have any problem canceling if you find out it is not right for you.

That’s been another issue lately with some memberships. You join and then they make it a nightmare to cancel. You can use Lee’s support system to cancel online. If it is after business hours you can leave a support ticket to cancel. Easy cancellation if it’s not right for you. Don’t get me started on how difficult some people make it.

In addition, if anyone who signs up through me has any trouble canceling with Lee for any reason, give his team a day or two. After that, feel free to contact me on this blog post (leave a comment with your name and that you need help canceling with him). I’m willing to take this stand here because I know Lee will come through. And we need more marketers standing behind anything they recommend (instead of disappearing at the first sign of trouble).

Check it out here…

Know Your Customer

November 10, 2008

I’m here at Glenn Livingston’s house today, creator of the How To Double Your Business Power Pack designed to help you research in detail everything there is to know about your target market.

All weekend long I’ve been creating products with Glenn, his wife Sharon, Fred Gleeck, and David Oliver.

Glenn has done over $14 million dollars in consulting for Fortune 500 companies. He is a “marketing psychologist” who crawls inside the minds of his customers to find out what they want to buy, and how to improve profits on existing products.

He then took that wisdom and applied to creating multiple income streams for his own business online (in more than a dozen different markets).

Sharon Livingston says her greatest pleasure in her job is “Playing detective. Having the opportunity to talk to all kinds of people and ask them intriguing questions. Then figuring out what’s really happening in the mind of the target and our clients. Matching opportunities and needs so everyone benefits.”

She talked about “Emotional Marketing Logic.” Through interviews she digs into a prospect’s heart and figures out the intimate reasons they buy or don’t buy what you’re offering.

What excites me about this more than anything else is by using what she teaches you can find out what selling message needs to be at the core of your business. Instead of focusing on hype or outlandish promises, you can speak directly to the hearts of your customers (instead of their heads).

Once you understand how to survey your list and interview them, you’ll find they will reveal to you:

– Exactly what to put in your products to make them best sellers in your market.

– How to organize your material for them to receive maximum value.

– What sales approach will reach them the easiest.

– And most importantly EXACTLY what to say in your sales materials to make the sale.

It’s funny. I’ve worked with Glenn for a while now. Whenever anyone does what he recommends in detail about research, writing sales copy is almost stupid simple. Instead of “guessing” what to write. The customers have already told you!

If you’re struggling about how to write to your customers, the likelihood is you simply don’t know them well enough yet. Survey them. Interview them. Instead of insulating yourself from all their comments and customer service issues, read through them.

There is a trend in the marketing world that says you should totally inaccessible to your customers and clients. Yet, if you do this, how in the world are you going to know what they really want…what the real desires of their heart are?

Of course you don’t want to spend every waking moment doing customer service. That’s counterproductive, but you need to look into the customer service and possibly even do a few of the support tickets yourself. For those you don’t deal with, make sure the transcripts are saved so you can review them to see what concerns your customers really have.

The person who knows the prospect the best and speaks to them in their language is going to be a success in this business.

Powerful stuff…

I’ll be releasing some of this information very soon so stay tuned in. And I didn’t even mention what Fred and I covered this weekend!

What Is a Landing Page?

November 6, 2008

This month, I’m covering profiting in the recession AND how to create landing pages for your business in the Monthly Mentor Club print newsletter.

Normally I like to mail out the newsletter on the 10th, but I’m going to be mailing tomorrow (the 7th) for November for a couple of reasons. First of all, for some reason the mailing service I use was slow last month and the issues came late (not sure why this happened). The second reason is I’m going to be up in New Hampshire the next couple of days with Glenn Livingston and Fred Gleeck creating some new audio products through Monday.

Subscribe now!

Here is an excerpt about what a landing page is. The newsletter goes into much more detail about tests I’ve done on my landing pages…and what is working RIGHT NOW.

Everything must be tracked and tested to produce the best selling materials. You’re going to find in your tests that the best pulling website is almost never your normal home page. It’s a unique landing page you develop for the campaign you’re working on.

This is most common with Google Adwords, but it really applies to ALL of your marketing. The more specialized and targeted your landing page is, the higher conversion you can create.

For example, I work with clients who have multiple landing pages for the SAME product. I’m not talking just a few changes. I’m talking about a completely different headline and intro. I’m talking about the benefits we focus on being different. Once you get into bullets, you would see that many of them are used on all landing pages, but they are presented in a different order.

Again, even though landing pages apply to all forms of online advertising, I’m going to use Adwords as the example because it’s easier to explain.

In an Adwords campaign you will be using many different keywords. You’ll find if you research the market (possibly using surveys through Adwords), that they have different mindsets based on what keywords they’re using.

In general the shorter the search phrase, the earlier they are in the buying process. For example someone just thinking about golden retrievers might type in “golden retrievers” so they can learn more information. Someone closer to finding one might type, “Golden retriever Indiana breeder” to find a breeder in their area (yes, I have golden retrievers on my mind since I just got a new puppy recently).

The closer someone is to a buying decision, the more specific and focused they become on their searches.

You may also find that your market has a totally different mindset based on the terms they’re
searching. For example, let’s say you sold a dog training ebook. You could easily write a “general” salespiece to put on your site. But for any better conversion you could target the landing page
specifically to certain dog breeds or problems.

For example if someone was searching for housetraining you could work that into the headline
and the intro of the site (while keeping much of the information the same). For keywords centered around “biting” you could again focus the headline on that subject along with the intro and working into the more general information.

Or you could target specific dog breeds such as a landing page for “golden retriever training” or “rottweiler training.” While 95% of what you have would be the same on both pages, you might change all the photos on the page and the intro to the sales copy.

You might even find that purchasing URLs for each of those breeds ends up producing the best results (so something like “goldenretrieverdogtraining.com” may be one of your many domain names).

Even a slight change in your Adwords ad (such as the URL) can make a huge difference in the clickthrough numbers. This in turn drops your cost per visitor and the conversion you need on the landing page to be profitable.

This is why when doing Adwords you achieve your best results with small very targeted ad groups. If you have a keyword phrase in one of your ad groups that’s worth the time you will even want to break it out and put it in an ad group all by itself. This way the ad used can be specific to that keyword only.

You will find the same rule applies to the landing page. If you’re using one single landing page for ALL your Google ads, you’re likely throwing away money somewhere in the process.

This also means you could have different landing pages for all your ads. Are you running an email special to your customer only list? Well you could set up a vip.html version of your landing page with
the discount featured (and instructions for your customers not to share that link with anyone else).

Have you purchased advertising on a specific blog? If so, your headline on the landing page could mention the blog the visitor just came from and tie in your offer to that site.

We talk a lot about personalization in online marketing, and it really applies here. The tighter you can focus your site and make it appear relevant to your visitor the better you’re going to do.

That’s what landing pages are all about!

Subscribe to get the full issue now…

Free Teleconference Tomorrow

November 3, 2008

Tomorrow is the official beginning of a free teleconference series on how you can create your profitable eBook before New Years day. As you know I don’t do a lot of teleconferences, so this is a rare occasion.

You can listen in for free – 16 calls with 12 experts including Conrad Hall, author of Writing E-Books for Fun and Profit. Bob Bly says Conrad is the best writer he knows. Conrad is Bob’s first choice for all his e-book projects.

Have you ever wondered…
“What does it really mean to use information marketing for promoting my business?”

Now there’s a simple answer to that question – and it comes with step-by-step instructions. Just visit Ultimate EBook Teleworkshop to learn more.

The Ultimate EBook Teleworkshop shows you how to write, publish and distribute an e-book to promote your business.

The workshop calls are free, and feature 12 world-class marketing experts to show you what to do.

Me – author of the Internet Lifestyle Retirement System,

Daniel Levis – A-List copywriter and regular contributor for Clayton Makepeace, and

David Hancock – founder of Morgan James Publishing are just three of the experts you get to learn from.

Visit Ultimate EBook Teleworkshop to learn more and register for the first workshop call.

NOTE: The teleconference calls are free. The recordings from the calls and bonus calls (which will comprised of questions submitted by customers) are being sold.

I’m kicking it off on the right foot by showing you how to surround yourself with the right people.

I’m going to open the vault to share my secrets for producing high-quality information products without having to do all the work yourself.

You can easily see how you and your business can benefit by mastering the process of information marketing.

What if you’re a service provider? You can also profit from the information in a second way.

Everyone who gives advertising advice – like a copywriter – can easily benefit twice from information marketing. Your first benefit is using it to promote and advance your own business.

The second benefit is getting paid by your customers to show them how to do the very same thing. And you can get the inside track to learning everything you need to know by signing up at Ultimate EBook Teleworkshop.

Make sure you hightail it over there as the first call (mine) starts on Tuesday at noon Eastern time (with a replay a 9 PM EST).