February 25, 2010
Below is a guest post from Jimmy Brown on the 4 keys to getting started with an online business. I’ve known Jimmy for years now…and he delivers some excellent products.
He released the bad news this week – that he is retiring many of his products. Please note he is not personally retiring, just some of his products are as he is simplifying his business. I definitely understand that. Having a large number of products becomes a major issue whenever changes need to be made.
The good news is that he is having special prices on the products before he closes the door on each one. I’ve purchased many of them including his Membernaire Site, Outsource Weekly, and his list building courses (yes I actually bought all of these – not received them as a gift).
If you don’t know Jimmy or haven’t purchased from him before, I’d highly recommend you start with his $10 Homepreneur Habits course available here…
It’s one of the products on sale right now, and it was already underpriced. Most people don’t fail at online marketing because they lack information. They often have too much. They fail because they lack focus and a step-by-step plan. That’s what Jimmy covers in Homepreneur Habits – establishing your plan. Check it out.
Without further ado, here’s Jimmy.
4 Keys to Getting Started With an Online Business
By Jimmy D. Brown
Have you ever wondered why some people never get their businesses off the ground? You see them on marketing forums for years, yet they’re not making any money. They’re spinning their wheels. They’re completely overwhelmed by all the available information on the market… so they end up not taking any action at all.
It’s a common affliction – but it doesn’t have to happen to you. Avoid spinning your wheels by follow these four keys to starting a business…
1. Choose One Business Model
One of the first decisions you need to make is which business model you’ll use to pave your path to success. These include models such as affiliate marketing, making and selling your own information products, drop-shipping products on eBay® and similar models.
So, which one should you choose?
Truthfully, it doesn’t matter. If you’re selecting from a list of proven business models like those listed above (and not some unproven “fad”), then any of them will make money for you. As such, the one you choose depends on your likes, dislikes and your ability to do the required work.
Example: Making and selling your own products is a great model and usually considered one of the most profitable models. However, if you hate doing things like creating products or dealing with customer service issues, then you might not enjoy this model – and thus it probably wouldn’t be your best option.
Point is, choose a model that’s a good fit for you. And once you’ve made your choice, move to the next step…
2. Select One Training Course
Just as there are many models to choose from, there are also many gurus and training courses that can teach you about the model. Again, make a list of proven courses and teachers – and then select just one. It should be more than enough to get you on the path to success.
If you don’t know which course is best, then ask someone you trust for a referral, or ask for a recommendation at one of the forums.
Tip: Yes: Later on, you can purchase additional materials to take your business to the next level. But for now, stick with one course. It’s much better to digest and apply ONE course of action than to get yourself in the middle of “information overload” and get nothing done.
3. Take Action
Now you have a model and you have the training you need to use this model to make money. Your next step is to take action on what you just learned.
You might feel overwhelmed when you consider all the work you need to do.
Here’s a tip: Stop thinking of it as a big project, and instead break it down into easily manageable steps. So instead of thinking, “I need to build a website,” instead break this task down into little steps such as choosing a domain name, buying hosting, installing a WordPress blog… and so on.
4. Stick With It Until You See Results
One of the reasons many people fail is because they don’t stick with their model or training long enough to see results. They see something else bright and shiny, and they abruptly move in a new direction.
Example: The person might set up a blog, make a dozen posts and then write ten articles to promote the blog. But before the blog makes even one sale, the marketer decides to drop the blog and try domain name flipping instead. End result: He chases every new idea and never makes a dime from any of them.
You can avoid this simply by committing to stick with ONE thing until you see results.
Example: If you decide to become an affiliate marketer, then follow your training guide’s instructions exactly, and stick with it until you see results. No matter how alluring other models or new products on the market are to you, just keep your eye on your goal.
Tip: Set mini milestones and goals for yourself, such as getting so many visitors or so many subscribers. That way you’ll see some measurable results early on, which keeps you motivated and focused.
The keys to starting a successful business include choosing one model, choosing one training guide, taking action and staying focused. And here’s one final key: Start now, because there will never be a better time!
Jimmy D. Brown is “retiring” all of his products and services! After 10 years as an internet marketer, Jimmy is closing down all of his current sites … removing all of his ebooks, reports, membership sites, software programs, coaching programs, etc. To find out what’s still available, click here…
February 22, 2010
The next step after figuring out what type of business you want to build is figuring out what business you should be in. Even though very few people cover it, it’s important to take the steps outlined in that post, because you might find some businesses just don’t fit the mold you want. For example, on the next few posts you’ll see that I like to research my market first and see what the competitors are doing.
What if I have an idea for a business, but when I look in the top ten of the Google results (both free and paid) and notice every single one of them has a phone sales process? They collect leads and have people follow-up in a long series to make the sale. If I have a growth maven personality, that’s fine. I’ll build up my in house sales team and build that business.
But if I’m the lifestyle guru type, that means I’ll likely have to team up with an outside call center. More than likely I’d need to partner with a call center to go deeper in this project. If I don’t have a contact to help me set this up, this likely isn’t a business concept I’ll pursue on day one.
The business model needed in that market is important to what you choose. When you look at your competition (top ten in Google and then on the Adwords side), whatever you see is likely what you will have to build to be successful in this field. Of course you can innovate and bring in new ideas, but consider your future business by what you see today. It’s the most practical and honest way to look at what your future holds.
In addition, are you passionate about the subject? Notice I didn’t ask if you’re a premier expert on the subject.
You don’t have to be “the expert” today, because your expertise will grow in anything you focus on for years. And that’s the key, remember you will be dealing with this subject for years to come. This means more than anything else that you must have a native curiosity about the subject. You’re curious and want to keep digging.
Let’s say you want to create an information product in the subject (my favorite business model). You don’t have to be the expert to create the product. You could find a collection of experts and do an interview series.
I’ve done many products as interviews both in doing a group of different experts and also digging in deep with one expert. For example I did an 4 hour interview with Fred Gleeck on how to do interviews.
Was I the expert there? No. But I was very curious about the subject. I wanted to find out how to improve my interviewing skills, and he has done over 700 products based on interviews.
That means he is a premier expert on that subject. And I wanted to know more. So I took advantage of my curiosity for the subject and really dug in deep to find out every step in the process. Now I sell that as one of my products (he does also).
But doing a one off product and studying a subject for years are two different things. What subjects have ALREADY interested you for years or will you stay interested in the future? Make a list of work experience, hobbies, and interests.
Make a list of what you’d love to be able to study intensively for years…such as if you were going to college on the subject. Although your school is going to be the school of life here the commitment is very similar. What is it you want to “major in” for your business?
Unless you’ve already chosen your subject, make your list now. This report will be waiting for you until you get back. Pull out a blank sheet of paper and write all your ideas down. DON’T judge them yet. Nothing should be marked out at this point. Just let all the ideas flow using your work experience, hobbies, and interests as guides. Use the judge of curiosity as the road map. Do it now.
OK. You’re back now. Hopefully you did your first assignment and you have a list of possibilities (none of which have been marked off yet). Next you’ll ask yourself the question, “What value can I add to the world?”
Add Value to the World
“When I chased after money, I never had enough. When I got my life on purpose and focused on giving of myself and everything that arrived into my life, then I was prosperous.”
How can you best add value to the world? You’re a unique person. There is no one else just like you. You have skills and gifts no one else has. You have passion and energy that is unique to you. There are things that get you fired up that don’t excite others around you.
And you’re here for a purpose…not just to make money. Working night and day to build the momentum in your business won’t be worth it if it’s only about the money. It has to be about something deeper if you want to last. It has to be not just about what you can produce for yourself and your family, but also what you can do for your customers and clients.
What unique value can you offer the world? That’s what makes the internet so exciting. Your business isn’t limited just to your local area. It is a worldwide business you can run from your kitchen table. And there are people out there searching for the value you can provide.
Have you heard about all the “Google slaps?” People call it a Google slap when Google goes through and eliminates a group of advertisers by raising their bid prices to a ridiculous level like $10 per visitor. Usually when Google does this, they do it to a whole series of advertisers at once. For example, several times they seem to have targeted affiliates.
Was it all affiliates who were targeted? Nope. They targeted all those affiliates who Google feels were NOT adding value to the transaction. If the affiliate simply linked over to their merchant, they didn’t see that as adding value to the transaction. What did Google want? They wanted affiliates who added their own unique slants, content, and value before the click.
Their goal isn’t just to have advertisers. It’s to have advertisers who help their searchers find what they’re looking for. Google has a long-term view that we need to model in our own businesses. They could have continued taking those advertiser’s money and kept the bid prices higher.
Instead they canceled all those advertisers because in the long-term the best course of action is helping the end searcher find what they want. They’re looking for value. You’re the one to give it to them.
What knowledge in your life can you share with others? What curiosity can you build on to empower the world? What is that you’re passionate to talk about to all your friends? What value has been put into your life that is the key to your online business?
Here’s another exercise. Contact 5 to 20 of your friends/coworkers. Ask them what skills they see as coming naturally to you. Ask them what they rely on you for. You can send them over an email so it’s a little less scary to ask for this response. You’ll find that often other people are better at spotting your strengths than you are.
The majority of us are “too humble” to see our strengths. You’ll find as you start marketing whatever products and services you choose that one of the biggest motivators in almost every market is low self-esteem.
People buy products to feel good about themselves. The beauty product makes them feel beautiful again. The “make money online” manual gives them hope and confidence in themselves. Even the video game manual helps them pawn the noobs (win the game). I guess I could write it, “pwn da noobs.”
Your lack of self-esteem will get in the way here also. So ask your friends and co-workers. Let them describe to you what value you can provide the world. The likelihood is they won’t give you the complete solution, but they will give you some direction and a few clues to what you can follow.
In a few days I’ll post Part 2 of this article…but if you want to dig deeper on how to choose the right market for you, I highly recommend you check out the Monthly Mentor Club where the very first monthly lesson is all about how to choose the right market including a score sheet to look at all the options.
February 18, 2010
I first heard the terms “growth mavens” and “lifestyle gurus” from the book “The Home Office From Hell Cure” by Jeffrey A. Landers. It’s a great book that covers a lot of the mistakes people make when working at home.
Basically there are two kinds of entrepreneurs: growth mavens and lifestyle gurus. The growth maven is the kind of entrepreneur who has the big dream. They have a vision they want to see happen. They’re ambitious and see themselves someday competing with the Fortune 500 companies out of a lush corporate office. They want to employ people from their community and motivate them to push forward with the vision.
Simply put, they wouldn’t be satisfied to “stay small” and stay in their home office. They may start today out of a home office to keep the expenses down, but they have the dream of moving into their office with multiple employees surrounding them and pushing the vision forward.
The lifestyle guru is of a completely different mindset. They have NO desire to have any direct employees (they use outsourced workers only). They also would be happy to never move out of their home office. In addition, they enjoy the work they’re personally doing and don’t ever want to “promote themselves” out of it into managing others.
Talk about a big corporate office and they’ll be sick to their stomachs. That is not a part of their vision or their plan for business. They might not make millions per year but they can earn a very respectable six figure income and possibly even push a little way into the seven figure level. And they’re totally fine with the Bill Gates and Steve Jobs of the world earning more who are willing to take on that corporate responsibility.
Personally, I’m 100% on the lifestyle guru side. I enjoy what I do. I love writing. I love producing videos. And I love coaching clients. Employees – yuck. Just the thought of having them around makes me upset. That’s why I’ve had to learn how to use virtual assistants and technology to grow the business even when I’m not working.
In fact, for a couple of years I felt there was something wrong with me. Everyone else had all these huge visions and these big growth plans. There have been years where my plans were how I was going to slow down the number of clients in one element of my business or sell that portion off to someone else.
By the way, one of the most exciting elements for a lifestyle guru personality is when you can generate royalties, long-term commissions, and passive income coming in from work you’ve done in the past. That’s their bread and butter.
Which Personality Are You?
If you don’t decide which type of entrepreneur you are and build your business accordingly, you can end up building someone else’s dream business. For example, since I’m fully on the lifestyle guru side, having a “growth maven” company would be insanity for me.
If I had to go into an office and be responsible for two dozen employees (even with a professional manager you are still “responsible” in the end) along with working long corporate hours, it would be a nightmare. Even if the company was bringing in $20 million a year, I’d still HATE my life because it’s not me…or what I want.
And along the same lines, what if I took someone who was a clear growth maven and tried to stick them into my home business where I don’t have a single official employee (outsourced workers many of them in foreign countries such as the Philippines)? They’d likely go stir crazy. They wouldn’t feel like they have enough control over the workers, and they wouldn’t feel the company’s vision is “big enough.”
Since I coach entrepreneurs of both types, this was confusing to me at first. I would encourage someone to hire an outsourced worker, but they weren’t happy. They wanted to hire an employee instead (even with all the hassles I see involved there). It surprised me that anyone would choose to have employees, because it’s a radically different personality from me.
Yet I’ve seen the results they get from having employees. With good training they can be MORE productive than the outsourced workers. And they fit the growth maven’s personality and vision. It’s an important lesson. Not everyone is like you…and everyone has their own vision for what they want out of their business.
Don’t let anyone else’s dream for your business cloud your senses…and cause you to build a monster you don’t want. Decide which lifestyle fits you best. Then build your business based on a life you’ll love. Because it’s not just about the money – it’s about the lifestyle you live. And your lifestyle may not be what I want for myself.
Let’s say we time travel 5 or 10 years into the future. Let your imagination run free.
How do you see your company?
Are you still working full-time at home or do you also have an office you possibly go into a couple times a week?
Do you have staff or is everything outsourced?
Are you a well known brand or do you have a smaller number of clients and a good reputation?
Have you built an enduring legacy out of your business or do you simply have consistent creative work with a collection of customers who enjoy what you do?
Most of the time, the growth maven would consider what the lifestyle guru wants as failure. It’s not big enough. It’s not their dream and it’s not affecting/helping enough people. On the other side, the lifestyle guru would give up in frustration or run for the hills if they had to have the corporate structure the growth maven wants to build.
Which one are you…and what type of business is right for you?
February 15, 2010
“Most of life is routine – dull and grubby, but routine is the momentum that keeps a man going. If you wait for inspiration you’ll be standing on the corner after the parade is a mile down the street.”
I was writing a report today when I stumbled upon this quote by the Australian actor. My first thought was WOW…that’s the exact problem many people experience when trying to succeed online.
Everyone loves to talk about the big product launch that generates a large amount of cash, but what about the day-to-day routine that builds up to that launch?
They love the “overnight success story,” but not the 3 years of foundation put in place first.
Successful people are disciplined. They have a regular routine. If you’re a writer, those flashes of inspiration are great. They remind you of the runner’s high where everything just flows. But the majority of writing isn’t like that.
Often it’s sitting down to write even when there aren’t any great lines going over and over in your head. Sometimes you just slug it out. You sit down and write. Maybe nothing is coming out. You just writing blah, blah, blah until ideas begin to form in your head.
Perhaps you end up deleting the whole first page of what you wrote ONCE you’re in the editing phase. That’s OK.
What if you’re not willing to write blah, blah, blah? Then maybe you sit there staring a blank page. DON’T DO THAT. Write anything. Do something. Get our fingers moving on the keyword to get the momentum started. Ideas will come as you get in motion. Just because you write it doesn’t mean you will publish it.
Quick copywriting tip: If you’re stuck on copy, it’s often good to start with the benefit bullets (write a bunch of exciting bullet benefits and you’ll get in the mood).
You’ll find the best writers have a specific time of the day where they write. Everyday they sit down and write their 1,000 words…or whatever their goal is. Perhaps they have a specific place they sit down to write. Some use an egg timer to write for 33 minutes and 33 seconds. Some even have writing clothes they throw on like a bathrobe or hat.
The key here is they have a routine for writing. What is your writing routine? What? You don’t have one? So that’s the problem…
What about marketing your business? What’s your daily routine for marketing? Perhaps you spend 30 minutes examining your Adwords account, writing new ads, and finding new keyword phrases every morning. Or maybe you spend 30 minutes contacting new JV partners. I could name off a lot of possible marketing routines here.
Sometimes it’s not as much as about what all is in your routine as the fact you have one. And no, reading forums is NOT a marketing routine. It may be research for your real marketing routine, but it is not marketing.
What is it you do EVERY day to push your business forward even when nothing “exciting” is going on?
The same advice to getting started in your business. A lot of people are waiting for everything to get in place. They want to know exactly what to focus on in their business. They want to know beyond any shadow of a doubt that their product sells. They want to get just the right design on their website before they start.
All of those are excuses for getting out there and getting the momentum going. Get your site up and start working on it. Add some content. Once you get some feedback (notice that little comment tab on this site) you’ll know what to change to better target your market.
Instead of spending a fortune on design on day one, test the market and make sure they’re actually interested in what you’re offering. Then use the profits to pay the designer.
Instead of wanting to be the “overnight social media sensation,” just get involved. Setup your Twitter account. Subscribe to some great people like that wonderful @TerryDean or perhaps a little @BenSettle with a side of @healymonster.
When you start publishing to your email list, you have to start with one subscribe…YOU. Maybe your mom if you can convince her.
Everything starts slow and you have to use daily momentum to get it moving. And while there are products that help you succeed faster, there’s no shortcut to the daily action. In fact, putting yourself in daily action is one of the most important elements of your success which everything else takes a backseat to.
Make a committment right now to set a time where you will write for your business, market your business, or do some other vital business building activity every day at the same time.
February 11, 2010
Are you looking for more do-follow links for your site.
Here’s a quick video showing the basics of using Socialmarker.com to bookmark your site on the DO-FOLLOW bookmarking sites.
Once you go through the setup process for each site, you’re able to bookmark for all these links in just a few minutes.
February 8, 2010
You know there are hundreds of thousands of people making a good living online. Some are millionaires. Others simply have replaced their job with a much more fun lifestyle of working for themselves.
What’s a beginner to do?
I was thinking about this today. When I started I learned everything by trial and error. There was almost no one online proclaiming they had the “secret to online riches.”
Today we’re surrounded by the message. Everyone tells you they have the missing secret. For just $1 (and a million payments of $99 per month) you’ll have the answer to your dreams…and money will come flowing in like a flood.
When I came online, since no one was proclaiming they had the “answer,” I KNEW I would have to work my butt off to figure it out. What would have happened if I came into this mess of confusion we have online today? I don’t know.
But what I do know is that many people flounder around for years – trying all these different messages before they come to the correct realization.
There isn’t one secret that will transform your life.
It is a progression. It is a process of learning. And yes, quality information products can shortcut some of the learning process. But they will never eliminate the work factor.
It’s all about momentum.
Think about this. It takes a lot of power to get a train moving. Once it’s moving, it then becomes difficult to stop it.
When does the space shuttle expend the most energy? It’s during liftoff. It has two separate boosters and an external fuel tank JUST for the liftoff process.
Getting started is HARD. But once you’ve got the momentum, you simply need to keep doing and expanding on what’s working (sometimes that can be a challenge in itself).
And it’s only made harder by the fact there’s hundreds of “foolproof systems” promising to make it so much easier.
Put a hundred gurus in a room…is it a mastermind or a fight?
It all depends on which clique those gurus come from. Almost reminds me of high school all over again (oh the horror)!
We’re got the internet marketing joint venture list crowd. They’ve got a new $2,000 product launch for you every week. Something else down the pike is the secret of life and happiness you’ve been waiting for. Note here it isn’t the price I’m complaining about but the overhyped pitches of how it’s the greatest solution on the planet (at least till next week’s launch).
What could you learn from them? You can learn the main key, which is that the big money really comes from a list – and from doing joint ventures with others who have your target audience. No matter what “instant traffic” solution they promote – notice how their entire business is based on their list and their joint ventures/affiliates.
We’ve got the social media crowd who have 45,000 Twitter followers, but have trouble selling anything except a course on how to get 45,000 followers on Twitter. They say it is ALL About being social – and spending day and night building friends on these sites. Often they’re also big time bloggers and write half a dozen posts before lunch (like I really want to see a photo of the ham and cheese sandwich they had for lunch).
What could you learn from them? You can see that they do KNOW how to build their social media lists and how to tap into these lists. They’re building audiences, just often they have trouble converting them into profits. Now they simply need to learn the key is to get people OFF of these sites and onto their own list in addition to using social media as a way to contact joint venture partners (see above for what we learned from the internet marketers).
We’ve got the direct hitting seo crowd who constantly complains about the social media people. They know the conversion numbers from social media are pitiful…enough to make anyone who gets a lot of seo or joint venture traffic to want to tear their eyes out for looking at the hideous conversion numbers.
They teach us how to target the BUYING phrases people are already looking for (all keyword phrases are NOT created equal). They also share how important it is to get those incoming links with the right anchor text to rank well on the search engines…targeting those who are looking for information or products on the subject RIGHT NOW.
But too often they don’t want to be associated with “evil” internet marketers with lists, so rely on Adsense ads or some other limited method of profits instead of maximizing their profits with smart marketing.
I could continue with the groups as there are more. Put them together and they hate the others. They’ll often even refer to the stupidity of each other.
Is anyone else getting recollections of high school like me now?
What’s a beginner to do? Each group (and as mentioned the groups break down much deeper than this) is demanding your attention, saying their way is the right way, and promising you the BIG SECRET.
I’ll let you in on the big secret for free here.
The BIG SECRET is focus and hard work.
I originally wrote the above sentence backwards. I put the hard work first and focus second. That’s wrong. It’s focus first…then the hard work (working hard on all the wrong things will not produce what focused work does).
Choose something you’re passionate about where people are spending money. Build your site (I recommend using WordPress to manage your site and content). Produce content focused on your audience AND the search engines (since that is what your audience is searching). Build links from social media and other sources. Concentrate on your list. Make the sale.
This flows back to a statement I keep saying now:
“Internet marketing is simple, but it’s not always easy.”
When you’re starting out, it’s not easy. It is simple though. We simply overcomplicate and make the process difficult. Find an audience. Tap into a source of buying traffic. Make the sale.
Which high school group should you follow: the preppies, the jocks, the cool kids, etc.?
The true answer is they ALL have some value – if you don’t get blinded by all the extra baggage that comes with them.
Which training course is the best?
Mine of course! I had to say that…because this is my website. And if I DIDN’T feel that way, I wouldn’t be selling them. I’d sell someone elses.
A more complete answer is you’ll likely buy multiple courses in the future. I don’t know a single person who reads one golf book and never buys another. That person who cares about their game is constantly looking for ways to improve.
The same truth applies to every subject you can learn. Colleges don’t have ONE CLASS…and then you graduate. You learn multiple subjects about your chosen profession. Expand your knowledge and keep growing.
And here’s something a lot of people forget to do. Go back and RESTUDY some of the same courses you’re purchased as your knowledge grows. Recently a client mentioned to me how he went through one of my courses a 2nd time and was shocked of everything in the material…much of which he missed on his first run through.
If you want to keep expanding and growing your knowledge each month as you build your business, I highly recommend you check out the Monthly Mentor Club. In addition to a load of bonuses, it starts you off the very first month with a lesson on choosing the right market at the intersection of passion and profits.
February 4, 2010
If you’re not using video yet, why not?
It used to be difficult and time consuming to get videos up and running online, but now we have low cost tools that make it very simple.
For $80 or less, you can pick up a HD webcam. There are free screen recording tools such as Jing. And it costs under $200 to get a pocket HD camcorder.
Watch this quick video using the Logitech Webcam Pro 9000 that costs right around $80 from Amazon. I’m using the built-in webcam mic for this shot instead of my separate lapel mic. Not great, but not too bad. Read more
February 1, 2010
Sometimes it’s tough to stay motivated when you’re in business for yourself.
When you’re just starting out, it’s tough to BELIEVE you’ll see the results. You might work on your business, and not see any results from it for weeks or months. You ‘re going through the foundation building process.
Successful entrepreneurs face a similar issue. One you get to certain levels in business, it’s easy to get satisfied. You’re happy with where you’re at. It becomes difficult at times to keep things moving and advancing. And yes, I know this because I deal with it at times. I’m quite happy where I’m at in business, so it’s tough at times to find the motivation to push forward, learn more, and advance.
When you deal with internet business, you’re ALWAYS learning more.
How do the masters of motivation do it?
I’m not just talking about the big self-help speakers and business leaders, although they’re obviously masters of motivation to do what they do.
What about other industries? Video game companies for example are absolute masters of motivation.
I like to play games at times (I own an Xbox 360, PS3, and have a separate game computer).
The entire industry is based off of getting you to spend more time playing their games. They have to “motivate” you to keep playing so you’ll keep buying.
Their industry makes ours look like child’s play.
For example, you here a lot of people excited about big million dollar product launches. Call of Duty: Modern Warfare 2 sold 4.7 million copies in 24 hours (that’s $310 million in sales). That’s a nice product launch.
What about continuity income? Well, World of Warcraft boasts of 11.5 million subscribers paying in the neighborhood of $15 a month each (they have several subscription plans). That’s serious business.
How do they keep their customers paying them month after month?
Do searches online and you’ll find there are a dozen plus sites targeted to helping people with “World of Warcraft addiction.” They’ve built a game that people play so much that it’s called an addiction (whether or not that is true is not the point of this article).
What have they done in their game that makes people so motivated to play it and ignore the rest of their lives (which of course is obviously bad)?
It’s all about the carrot on the stick.
Players keep playing day-after-day and month after month to get to that next level for their character to get another piece of armor for their character. They’re receiving constant little rewards. They get more rewards the more time they spend playing.
That’s how they keep their members for months and years. What about a one time purchase game like the Call of Duty? They’re considered a big game for playing online against other players (and co-op playing together). As someone plays online, they earn experience for their accomplishments and unlocks additional options such as weapons, character upgrades, etc.
So they’re applying the same type of reward system. You’ll find this common through the majority of popular games today.
How can you apply a little of this concept to your online business?
When talking to Glenn Livingston one day, he gave me an idea that helped working with Adwords. He said to think of Adwords as a video game. You’re trying to improve your score in all the major areas (better conversions, CTR, quality score, etc.) Each day when you’re playing the game, you’re keeping track of these scores.
Not only that, but you’re playing pvp (player-versus-player) on Adwords because you have all these other companies in your industry trying to beat you at the game.
If we added the carrot on a stick idea to this video game idea, that would mean we’d also add little rewards for reaching specific “levels.”
How do you reward yourself for the accomplishments in your business? Instead of just listing some ideas here, I want to hear from you. Have you built any rewards into your business? What are they?
If you want to get motivated, check out this video over at Meet the Giants. It removes ALL excuses and rights to complain about your situation (plus you can sign up to get a load of additional motivational tips while you’re there).
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