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21 Ways to Add More Subscribers

Build a targeted group of hungry subscribers and you’ll grow your income online.

It really is as simple as that. This was the very first revelation I had in my business after 6 months of being online. As my list grew, so did my income.

Notice I said you want a “TARGETED” group of subscribers…not just a general list. I also said we want a HUNGRY group of subscribers. They need to be targeted to your specific subject…and they need to be hungry for more information on the topic.

In addition, you need to build a relationship with those subscribers, but that’s a topic for another post.

1. Focus your web page on generating subscribers. This means always listing your subscribe offer in a premium position on your website such as the top right on this one. Other times I use a full squeeze page such as http://www.internetlifestylesystem.com/truth2

2. Add a footer slide-in ad like I have on the bottom of this site and many of my sales pages (not as intrusive as a popup/popover, but still generates subscribers). Here’s the software to do it…

3. Create a freebie offer you give away to new subscribers. They don’t want to sign up for your newsletter or your list. They want some specific benefit and they want it now. This freebie could be an interview audio, a video, or simply a PDF of your best articles.

4. Add the “What Would Seth Godin Do” plugin to your blog. Make it appear at the bottom of each post for the first few visits with a subscription offer to get your readers to subscribe to your list. Getting them on your list is the priority.

5. If you don’t have a blog, set one up TODAY. This is one of the best tools I’ve seen to help you generate free search engine rankings. Go after a competitive search term for your main blogging site (for example this one ranks on “internet business”).

6. Create blog posts that target long tail search terms. The tool I highly recommend going through regularly is the Google Keyword Tool. If you’re aggressively going for the subscribe and you start generating search engine visitors, you will grow your list.

7. Work on generating incoming links by submitting out free press releases, creating articles for article directories, and submitting your site to the social bookmarking sites (especially the do-follow ones).

8. Link out to other good blogs in your niche. You could put them in the blogroll. You might do linking posts where you link to other people’s best content. Or you might link inside of your article itself. Those bloggers will see your link and you’ll likely at least get them to visit you (building potential partners in the market).

9. Use Google Adwords to help you generate subscribers. Google, Yahoo, and MSN can all generate fast traffic to your site. Instead of the strategy of having thousands of keyword phrases, go for a core group of keywords. Build targeted landing pages for each and get them on your list.

10. Use a 2 step landing page for Adwords today. Because Google is tracking how many people go deeper into your site, this means your first page is simply a presell page where you provide a little content and then get them to click through to the next page. The next page is a squeeze page targeted to get them on your list.

11. Create a low cost item (such as $10 or $20) where you give 100% commissions. This could be done through Rapid Action Profits software or other software tools. The key here is you have affiliates promote it for you to build you a BUYERS list.

12. Contact list owners in your market about your excellent low cost item. Give them a free copy and set them up as an affiliate so they can promote it. Affiliates are one of the best ways to generate responsive subscribers.

13. Don’t just do the normal product affiliate offers to potential JV partners. Offer to write them some exclusive content, do an interview with them, or link to them from your blog to begin building a relationship.

14. Create videos based on keyword phrases people are searching for. Use the Google Keyword tool to see what people are searching for. Create a simple video teaching them the subject. Then add in a link to your site in the description and the video itself. Go for the subscribe on this page.

15. Upload your video to multiple video sites at once for free using a site such as http://www.tubemogul.com

16. Create a FAQ (frequently asked questions) file for a popular forum in your market. When someone asks one of those questions, post your FAQ response along with your resource box (which is a link to your subscribe page).

17. Give away one of your paid products to another marketer in your field. Let them give it away to any of their buyers. Of course make sure this has a call to action for them to buy one of your items or get on your list. You make nothing from this sale, but you’re being put in front of their buyers.

18. Sell reprint rights to some of your products. Same purpose as above. You make money from selling the reprint rights license, but you’re also having other people generate leads and backend customers for you.

19. Do interviews and teleconferences. One of the fastest ways to get a surge of new subscribers is through doing a teleconference or an interview with someone who has a list of their own. In exchange for your time, you’ll likely generate sales and subscribers.

20. Create a joint product with other experts in your market. This can be a low cost lead item. Make sure to have your call to action for your freebie signup in this product. Even if you never sell a copy, the other experts will be generating backend subscribers and sales for you.

21. Ask an additional question instead of just the email address and their name. Ask them for their biggest question or what they’re looking for today. Most list building services do have the ability for a custom question which you can use to find out more about your subscribers.

Written by Terry · Filed Under All 

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Comments

25 Responses to “21 Ways to Add More Subscribers”

  1. Internet Business With Purpose on April 21st, 2009 8:44 am

    Very useful information Terry,.
    I’m going to start implementing the FAQ file (#16) today.

    Thanks,
    Greg

  2. Welly Mulia on April 21st, 2009 12:52 pm

    Hi Terry,

    Great tips. I can surely use #10 and #21.

    For #10, there will be a decrease in the number of people clicking on the link to be taken to the 2nd page of the squeeze page. Do you think a better Adwords quality score outweighs this decrease in number?

    Cheers!
    Welly Mulia

  3. Leonard on April 21st, 2009 12:55 pm

    Terry, how do you feel about the increasingly popular use of exit scripts?

  4. Phyllis Zimbler Miller on April 21st, 2009 1:17 pm

    Great list — and great info as always. Now if there were only a way to clone ourselves so we could do everything!

  5. Terry on April 21st, 2009 2:30 pm

    Welly: It depends on how big the decrease is and how competitive your market is. In some cases there is almost no drop in sign-ups. And in some very competitive markets including that extra step is almost essential to get a decent quality score and not get your site slapped. It is something any adwords advertiser should at least TEST in their market.

    Leonard: I use the exit scripts at times also. So my answer there is they definitely have their use and they work well (I’ve even used an exit script before on a site that wasn’t converting well so I could ask my people exiting why they choose not to take advantage of this offer today).

    Phyllis: That is what outsourcing is for. BUT even then it isn’t our goal to do everything. It’s our goal to focus on a few methods which work and keep growing them. I list many methods because some of the methods fit different individuals.

  6. Tom Gallagher on April 21st, 2009 4:07 pm

    Once again Terry you have excelled yourself.
    This is the best selection of ideas I have seen for some time. I know 5,6,8,& 9 will help me a lot and I got to study the rest to see where they will help best. As a novice, sometimes I get overwhelmed, but I have learnt to take a break from the screen, relax and then come back refreshed.
    Thanks again Terry
    Tom

  7. Cheryl on April 21st, 2009 4:54 pm

    Thanks Terry — I am posting a copy of this list on my wall as a check list/reminder!! We kind of get in a rut, don’t we. I sort of got stuck into writing articles and driving them to a squeeze page. It’s fine but I had to really kick it in gear recently. I am getting to do #19 with a great Internet Marketer so we’ll see how it goes!! Stepping out of my comfort zone but that is the only way to get ahead.

  8. How to Generate a List of HOT Buyers - Fast! | The Hines Site on April 21st, 2009 6:50 pm

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  9. ian Brodie on April 21st, 2009 7:47 pm

    Great stuff Terry – I’d not really focused on #10 before – so many “gurus” still talk about adwording straight to a squeeze page.

    By the way – I really like your video on your squeeze page – agree with the sentiment completely.

    Ian

  10. semmy @ minisite Design Service on April 21st, 2009 8:35 pm

    Another Great tips!! thanks Terry, I’ll bookmark your post!

    Semmy

  11. Ludwing on April 21st, 2009 11:57 pm

    this post was really cool! thanks for your great tips as well terry!

  12. Phil on April 22nd, 2009 10:15 am

    Terry, this article has so much specific valuable information for me. It’s a great example of providing free information that people want and need. Thanks!

  13. Jason on April 22nd, 2009 3:47 pm

    Those were pretty awesome pointers you gave, thanks. WIl go through your list once again and start a new blog following your suggestions.

    thanks for sharing
    Jason

  14. 21 Ways to Add More Subscribers- Free Article on April 23rd, 2009 1:20 pm

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  15. Gary Kent on April 27th, 2009 3:58 pm

    Really great post, I like all the ways, I hope you do not mind if I keep a copy for my notes?

  16. jonathan on April 28th, 2009 7:17 am

    Thanks for the heads up on the Seth Godin plugin. That was one I had missed…

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  21. Ecommerce Help - Tyrone Shum on May 9th, 2009 3:26 am

    “Use Google Adwords to help you generate subscribers. Google, Yahoo, and MSN can all generate fast traffic to your site. Instead of the strategy of having thousands of keyword phrases, go for a core group of keywords. Build targeted landing pages for each and get them on your list.”

    These three networks are very useful indeed in generating traffic and giving you a lot of subscribers. Apart from the tips that you have written about, I also think that a good way to get subscribers isn’t only by giving them freebies but also by having a great webpage and content. I think the way you serve them in your site is a lways a plus factor.

  22. Suniil on June 12th, 2009 7:14 am

    Thank you for this information. Really appreciate it.

    I think starting a course that will deliver content for 2 – 3 weeks is a good practice to keep subscribers hooked for upcoming content.

  23. 5 Step Solution to Information Overload : Internet Business Coaching by Terry Dean on June 22nd, 2009 11:08 am

    [...] everyone else. That’s why I often publish “list” posts. When I publish a list of 21 Ways to Add More Subscribers, should you run out and do all of them next week? NO. You simply should pick and choose the right [...]

  24. Lode M. Loyens on August 25th, 2009 4:14 pm

    Wow! No wonder I have no luck getting subscribers. I am not doing any of the things you recommend above. Well guess what? I sure as heck will be spending my time today implementing many of your 21 tips above.

    Super information. I just love it. Thank you.

  25. Allen on April 5th, 2010 5:57 pm

    Thanks for the article … have just surfed on over and never heard of the Seth Godin plugin … can you guess what I’ll be doing next!

    I think Action Pop-Up and Action-Comment by Robert Plank are also good tools to add to a blog to encourage more opt-in’s from visitors.

    Allen

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