3 Publicity Resources My Clients Use
April 24, 2007
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There are dozens of ways to generate traffic to your website…affiliate programs, PPC, viral marketing, contests, free giveaways, links, seo, etc. I’ve seen people succeed with all the above, but which one will you focus on? Trying to do all of them at once is an exercise in frustration because they each have their own little unique variations and themes.
I have clients using all different methods as we always try to find the perfect strategy for them based on their products and their own unique gifts (yes, that’s right…the method that’s right for one person may not be the right one for you).
One of these methods that several clients focus on is publicity. When you get publicity for your business, you also generate the “halo” effect. You’re given instant credibility. Nobody fully trusts your advertising, but many accept whatever their trusted media source tells them. So when they feature you, you’re immediately changed from just an advertiser to a respected resource and expert.
Often the best way to generate publicity is through direct contact with the media source. Call them on the phone and pitch your story (or mail them, email, and fax). Yet you can go a little further in your media contact as well. For example, here are three ways to contact them media you can use in your promotions.
Note: None of the below are affiliate links…
Send Online Press Releases:
http://www.prwebdirect.com
They distribute your press release online and they’ll even edit it for seo if you pay for that “deluxe” option. Not only do you have the opportunity for media pickup, you’ll also be featured through online sites for additional traffic. The key here is to produce an extremely well written press release.
Have Reporters Contact You
http://www.prleads.com
Reporters are looking for experts to help them with their stories and PRleads puts you in touch with them. Whenever a lead matches your profile, they let you know about it…and you get to contact the reporter directly.
Be Featured on Radio Shows
http://www.rtir.com
Want to get your first radio shows without having to contact the media directly? Advertise in the Radio-TV Interview Report. They’ll even help you write your ad as part of their package deal.
Popularity: 18% [?]
Related Entries:- 21 Ideas for Hot Press Releases - Part 1
- Are You Neglecting 50% or More of Your Business?
- 21 Ideas for Hot Press Releases - Part 2
- 21 Ideas for Hot Press Releases - Part 3
- Subscribers and Sales
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