Comments on: 3 Rules for Making Offers

By: 15 Special Offer Ideas : Internet Business Coaching by Terry Dean

15 Special Offer Ideas : Internet Business Coaching by Terry Dean — Mon, 05 Oct 2009 17:09:09 +0000

[...] one of my posts covered the 3 Rules of Making Offers. Combine that one along with the ideas from this [...]

By: Edward Lomax

Edward Lomax — Wed, 11 Jun 2008 16:27:00 +0000

Great article. Creating a great offer is something marketers should spend a lot of time on. “Buy my product” is not an offer.

I really like what you said about coming up with “reason why”. Most customers will understand the reason why is so the marketer can make more money, but if you give them a credible reason it can be enough to break down the skeptical barrier potential customers put up.

By: Tal Fighel, Building a MLM business

Tal Fighel, Building a MLM business — Tue, 03 Jun 2008 18:42:56 +0000

The one thing that I learned is that if you give your readers a free thing that is beneficial to them, they will more likely buy from you and what you are offering.

I learned from Terry that when you give your email readers a free and useful article that you wrote about any subject, they are more likely to like you and your newsletter.

Once again Terry, great article and very informative.

Tal

By: Scott Taylor

Scott Taylor — Tue, 03 Jun 2008 02:51:03 +0000

I agree; good points. One thing I see as very important is to build a solid relationship before sending out offers.

Give enough for free and the sales will come in…throw the sales pitch too soon; and you will lose members.

Just my 2 cents…

By: Bryan Reed

Bryan Reed — Mon, 02 Jun 2008 15:55:59 +0000

I completely agree, but I always have trouble with the technical aspects of incorporating the sense of urgency into the autoresponder follow-up messages. How have you been able to use the autoresponder to say something like, if you buy in the next 3 days, you’ll receive 25% off with an autoresponder? Different pages? Cookies? I still haven’t found the best solution.

By: Sharon Bray-McPherson

Sharon Bray-McPherson — Mon, 02 Jun 2008 15:30:53 +0000

I agree with all of the points listed. However; a problem that I’m now seeing is that people are becoming so jaded by some marketing methods, that they aren’t believing the scarcity technique anymore.

1. OTO’s that they’re supposed to only see One Time, but instead can be seen over and over again if they bookmark or refresh the page.

2 “Limited time offer” scripts used to update the cutoff date of an offer. Most people know that a script is being used and that they can go back to the site a year later and the same offer will still be there, only the expiration date will be changed.

By: Amri

Amri — Mon, 02 Jun 2008 14:56:37 +0000

I have done this before, my product price before is $765 , after I create a huge discount with time limited, sale is increased.

it’s work..!!!

By: Matthew Castro

Matthew Castro — Mon, 02 Jun 2008 13:14:55 +0000

I completely agree with you. Whenever you’re done creating a product, special offers are almost mandatory when you launch them.

I’ve seen much more success from my own products that I put on special discount offers, or a specific price for the first 100, etc. Like you said, it creates a scarcity with your customer, and gives you a higher chance to make a sale.

Thanks for putting up this post. I recommend that anyone who’s reading this blog…does what this post says!