Comments on: 3 Steps to Any Profitable Offer http://www.terrydean.org/3-steps-to-any-profitable-offer/ Earn More, Work Less, and Enjoy Life Without Compromising Your Values! Fri, 20 Jan 2012 08:46:31 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ryan Healy http://www.terrydean.org/3-steps-to-any-profitable-offer/comment-page-1/#comment-3997 Ryan Healy Tue, 13 Mar 2007 22:57:23 +0000 http://terrydean.org/?p=55#comment-3997 I use "reason why" copy all the time. I think I first learned it from a teleseminar with Alex Mandossian and Yanik Silver a few years back. More recently, I've been discovering how critical it is that you offer the right thing to the right market. If you're even a little bit off in your assumptions... no sales, or at least fewer than you expected. The market matters most. (I notice copy wasn't on your list... and I agree! Copy isn't important until you have a hot market and an irresistible offer.) I use “reason why” copy all the time. I think I first learned it from a teleseminar with Alex Mandossian and Yanik Silver a few years back.

More recently, I’ve been discovering how critical it is that you offer the right thing to the right market. If you’re even a little bit off in your assumptions… no sales, or at least fewer than you expected.

The market matters most. (I notice copy wasn’t on your list… and I agree! Copy isn’t important until you have a hot market and an irresistible offer.)

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