5 Keys to Making Money With Affiliate Programs
The dream business for many online marketers is affiliate promotion.
You don’t have to handle or ship any products. Customer service is handled by someone else. You don’t need a merchant account.
If you promote continuity programs as an affiliate, you can earn money for months or even years to come for promotions you do today.
No wonder so many are excited about affiliate marketing. Today we’re going to cover a few of the keys to making money with affiliate programs.
Affiliate Income Key #1: Control the affiliate links.
Let’s say you do all your promotions and you do “direct links” to your affiliate link. Perhaps you send out articles, participate in free traffic networks, or employ some social media steps.
What happens if that affiliate program changes their links for whatever reason (perhaps they install new software)? Or what if that product stops selling (products do go out date)? You now have links all over the internet that don’t work.
Or what if the product you’re advertising simply doesn’t sell well enough? Again you’re stuck with the work you’ve done.
The easy solution here is you always control the affiliate links. This can be as simply as setting up redirect on your own site.
For example, here is a redirect for Glenn Livingston’s 17 Adwords Cheat Sheets: http://www.mymarketingcoach.com/cheatsheets.html
Or I sometimes get a domain to promote an affiliate link also. For example, here is a domain being used for his service (can you tell I like his services): http://www.TerrySaysPPC.com
Both of those take you through my affiliate links. And if he ever changed links or I found a better program I could easily change either one of them to point to a new site. In addition to the above, you could also use “affiliate link cloaking” software, ad tracking software, etc. all to control your affiliate link.
Affiliate Income Key #2: Build a real affiliate business.
What do I mean by this? I’m talking about the same type of strategies I recommend for other types of internet businesses as well.
Don’t rely on just making money one time from one affiliate market.
Instead build out an authority type of site in a niche. Then use that to recommend a primary affiliate program plus other affiliate products and services which are related in the market.
One of the best ways to build out a site like this is through using WordPress…not just as a blog but as a content management system.
Many affiliates are building out sites in WordPress. Pull the dates off the theme you’re using. This way you can make more of your content evergreen (visitors won’t know how long ago it was written). Focus many of your posts on search engine terms you want to rank for. Run an incoming links campaign to get incoming links and help you rank well on the search engines.
I want to not only earn income long-term from my work, but I want to generate traffic from my work long-term as well. It isn’t about just making a few quick hits. It’s about building up your authority site in the market. Become a traffic source for these affiliate programs you’re promoting.
Affiliate Income Key #3: Build a LIST.
This one shouldn’t come as any surprise. The money is in your relationship with a list.
Use that blog site and your other affiliate promotions to build YOUR LIST. Then use your list to promote great quality products and services with affiliate programs.
The strategy I often talk about of squeeze page and then immediate offer can be used with an affiliate strategy. Create a freebie such as a PDF collection of some of your best posts on a subject (that you created for Key #2 above). Or purchase private label rights to an ebook you can give away.
This is the immediate gift for when someone subscribes to your list. After someone subscribes make them a special offer. This can be for an affiliate product, but add a twist. On this subscribe thank you page (they just subscribed to your list) you’ll offer them another special gift for purchasing from the affiliate program today. It could be another product you own rights to which you give them when they purchase from the affiliate program.
Or it could be an INTERVIEW you do with the affiliate program owner.
That interview method can be used to even create a majority of the content you give away on your site. Interview product developers and then give those interviews away as a method of driving traffic to your affiliate links. You could even create your automatic email follow-ups on your list members to link back to these interviews (which promote the products).
Affiliate Income Key #4: Add Something to the Conversation
If you’re been paying attention to Google Adwords lately, you’ve probably noticed they’ve “slapped” some of the affiliate review pages. Previously they went through and slapped direct affiliate links.
They are getting rid of pages which don’t add value on their own. You need to be thinking about how you add value to the overall conversation.
This means you don’t want to just republish the content created by the affiliate program managers. You want to create something that you “OWN.” This could be the interviews I mentioned above. Or it could be articles you write. Or online videos you create.
Think of yourself as a publisher. Perhaps you’re a radio host doing audio content. Or you’re a magazine publisher with your online magazine (your WordPress site). Your goal is to produce content on the subject that builds an audience. You teach. You entertain. You inspire.
You’re the HOST of your own site and media empire. Create this platform, and then use it to recommend products you know your audience will love.
Affiliate Income Key #5: Have Your Audience’s Best Interests in Mind
Doing all the above forces you to think about your audience’s want and needs. If you recommend poor products, you’ll lose your subscribers. If you only recommend those you can stand behind 100%, you’ll build trust…and through it more long-term sales.
This is NOT a quick hit strategy of taking the money and running. It’s about building up that long-term audience and value.
It’s not about just grabbing a few links to high paying affiliate programs. In fact when you’re following this model you’ll find you want to do a majority of the other strategies we talk about here…survey your audience to find out what they want, write good copy for your affiliate special promotions, and do jvs for building your list and traffic.
You’re building up a REAL asset…a business which could be sold if you choose. This new site and list you’ve developed has automatic traffic from the search engines. It has a growing list. It has income coming in automatically from the affiliate programs you’ve recommended.
This means you could cash out and sell it if you want. It’s likely you’d never want to, but you could. Because you’ve built a real business…based off of affiliate programs.Related Entries:
- 10 Tips to Earn More Affiliate Income
- 3 Types of Websites…Which Ones Are Right for You?
- 10 Ways to Advertise Your Website For Free
- Make Money Giving Away My Content
- Simple Systems of Success