7 Steps To Start A Blog Today

March 24, 2008

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One of the best steps you can take in creating a successful internet business is setting up a blog. Blogs can be used to promote your product, generate a loyal following, build a list, and more.

Blogging is also a great way to get loads of targeted free traffic by ranking high in the search engines. In addition, it allows you to update your site easily with new content…so you’re never held hostage by a website designer.

Here are the 7 steps to getting a blog started today:

1. Choose a Domain Name and Web Host.

When choosing a domain name, do some keyword research on your market and find out which keywords are most popular. Also, consider naming your domain what it is your are going to write about, ie. www.sellingwidgets.com. I would not recommend naming your blog after yourself, unless of course you’ve made a name for yourself in your niche already (meaning people are already searching for your name).

For domain names, I actually own a reseller account so I purchase domain names from myself at http://www.mylowcostdomains.com (meaning I get commissions off my own purchases).

See how you can setup a similar site selling domain names here…

Reserve your own hosting service that you can install and run your blog on. Sure, if want to start for free you could use a free account through Wordpress.com, but I highly recommend getting your own hosting. This way, you will have complete control over your blog. The host I recommend even has a Fantastico easy install system for a Wordpress blog.

2. Choose Blogging Software.

People will talk about Blogger.com, Wordpress.com, Moveable Type, and other blogging software programs. Don’t be confused by all the options. Use Wordpress. You can download it for free at their site…

If you want to try out the software first, just sign up for a free account at Wordpress.com (linked to above).

Why Wordpress? It’s easy to use…and there are a ton of plug-ins to help you expand just how functional and useful it is.

3. Setup a Theme for your Blog.

Wordpress has hundreds of free themes to choose from at http://www.themes.wordpress.net. Since you are setting up your blog to promote our products and build a list, find a simple theme that will appeal to your ideal customer.

You can also do your research and find a premium Wordpress theme such as the Revolution one (premium themes mean you have to pay a one time fee for them) or you can hire someone to develop an exclusive theme for you.

Here is another area where Wordpress shines. You can easily change the design of your entire blog site by changing your theme. All your content is automatically updated with the new theme (I do recommend making a backup first though).

4. Install Free Plugins.

A plugin is a specific software that ads functionality and special features to your blog.

Some of my favorites are Akismet, Do Follow, and social bookmarking plugins. See the most recent plugins I recommend at this previous post http://www.terrydean.org/new-blog-design-and-plug-ins/

5. Create your First Blog Post.

Your first post should be extremely content rich. Some will even call these first few posts you make your foundational content for you to expand your blog on. Create some content that is so good you could sell, but instead give it away free from your blog.

I’ve found just from my own writing that often lists are some of the best ways to create this kind of strong content. For example, check out these posts:

7 Practical Ways to Earn More By Working Less

How to Get A Copywriting Education for Under $100
20 Ways to Add Value to Your Products and Services
25 Ways to Increase Conversion
18 Possibilities to Build Your Unique Selling Position

6. Setup Email Capture and RSS Feeds.

Capturing your visitors email address should be a top priority of your blog. This will allow you to promote your products via email by using autoresponders and even make special offers to your email list only.

RSS stands for Really Simple Syndication and is used to subscribe to the feed of a website. This will allow your readers to be notified and will display your blog posts into their software or feed reader service like Google Reader. You will notice the big square orange icon at the top right of this page. This is the industry standard icon for RSS feeds commonly seen on blogs.

I also use Aweber.com to build my email list. In fact my Aweber broadcast list for this blog is MUCH larger than the RSS subscriber numbers…and I want it that way! Those email list subscribers are worth more per subscriber than the RSS subscribers are. You may have even noticed I use a popover to offer the Aweber list on this blog (it’s currently set to only appear for you once unless you delete your cookies).

7. Promote your Blog.

Get out there and PROMOTE!

Just a few ways you can promote your blog are to submit to blog carnivals, use social bookmarking, post blog comments, participate on forums, submit articles, create press releases, etc. And that’s just getting warmed up.

You can even use PPC advertising although I’d recommend not sending visitors directly to your blog. Send them to a squeeze page where they sign up for your blog broadcast list instead of directly to your blog to maximize the visitor value.

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Comments

27 Responses to “7 Steps To Start A Blog Today”

  1. Yvette on March 24th, 2008 9:52 am

    Thank you Terry for this very informative post.
    One of the things that I need to look at is submittin articles, so the where and how of it is what I am looking into.
    Yvette

  2. John on March 24th, 2008 10:26 am

    Thanks for sharing some good ideas to get blogs started and where to find plugins.

  3. Brent on March 24th, 2008 11:21 am

    Great job, Terry. It really isn’t that hard, when you lay it out like that. Believe me, I will get a few different blogs up soon. Got some great ideas and you are really getting me excited to put them out there. Thanks again for all the great information.

  4. Carole DeJarnatt on March 24th, 2008 10:38 pm

    Thanks for the great information again. I have a wordpress blog that I use for my personal hobbies and tried to include some of the plugins you had listed but I’m a little computer illerate when it comes to how it works so could not figure out how to install them.

    Perhaps in another post you can give the details on how to.

  5. Terry on March 25th, 2008 7:04 am

    Carole:

    Great idea on possibly discussing details of how to install the plug-ins.

    Terry

  6. Mademind on March 25th, 2008 3:51 pm

    its really too easy and anyone can do it. easy way to start making money from internet if you have great blog.

  7. olimpio on March 26th, 2008 4:49 am

    hello,

    thanks for th information about blogs. it surely useful for most people doing business on the net.it fine,smooth explanations on how to be successful in making blogs.it also be great if you could share some articles on how to make business online, what are those ideas or strategies t achieve success in the future.because i don’t really get things to be done in doing business here on the net.mine if you could share some ideas about online marketing.i have some guide about online marketing but i don’t know if this is right or are there lacking on my articles.it’s very short but concise.

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  19. Ben on April 8th, 2008 2:37 am

    Great step-by-step tips, Terry. I think creating that first blog post is the hardest, but once you get that down — it gets easier, and easier.

    I’m helping a personal friend out setting up his own blog, so your tips will come in real handy. Thank you so much.

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  22. Myfinancebutler on May 22nd, 2008 10:46 pm

    This is a great step by step guide to building a blog — you put it very simply and clearly. I think the most important step is to get a domain name — it is much easier to start a free blog - and maybe it is okay to start with, but there are a lot of benefits to paid hosting. On wordpress for example, a free blog cannot hold the “do follow” plug-in or the blogrush widget.

  23. Paula on May 24th, 2008 7:06 am

    I already have a blog but I am thinking of setting up a new one on my own hosting service. I thought it was impractical since there are free hosts but now I would definitely go ahead and do it.

  24. Seo Firm on June 6th, 2008 5:14 pm

    The first blog post is very crucial to launching a blog, it’s your opening speech, and it’s what draws your first readers to your blog. Whether they come and visit is largely due to marketing, whether they stay and linger is largely due to content.

  25. Rugsdoneright on June 23rd, 2008 2:01 pm

    I agree with “Seo Firm” but I think one crucial aspect of putting up a blog is the domain name. The domain name of a site has a lot of bearing on the search engines, and also it makes a difference to the site visitors — on whether they come back or not. A domain name should be easy to remember.

  26. Life Coach on July 11th, 2008 9:03 pm

    I think one of the hard parts is promoting the blog as well — it is so easy to set it up — it takes less than an hour. But it takes time, hardwork, patience, and yes a little bit of strategizing to promote a blog.

  27. Ed on July 14th, 2008 11:10 am

    Good primer for anyone looking to begin a blog of their own. I especially like the Wordpress advice. Thanks again.

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