7 Viral Marketing Strategies
Business is all about achieving greater leverage.
What happens when your customers or visitors pass around your marketing messages automatically for you?
All advertising has a cost. It will either cost you money or time. Let’s say you’re simply breaking even from your advertising. What would happen if you added a simple multiplier to your business where your visitors began increasing your exposure automatically?
Instead of simply breaking even, you’re now making a profit because you’ve doubled your traffic or more without working any harder.
Let me give you a simple example. I put together a free ebook to give to my subscribers. That’s all well and good. Now I’ve done the work, but how can I leverage it to additional results.
All I did was make it brandable using a program such as ViralPDF. Now my affiliates can brand the ebook to give it away to their own audiences.
Do people use this type of ebook as a giveaway (increasing my exposure and business)? They sure do.
Check out some of these sites for example (you’re looking for 10 Key Strategies to Earn More, Work Less, & Enjoy Life! which may be a subscribe bonus, on a popover, etc.):
These are just a few of the sites using that report. I know I have many more blog readers who have it posted so please don’t feel I’m showing any favoritism. The above sites were simply from me remembering they had it posted and a quick Google search to see who had it to show a little proof.
Why are all of the above giving the ebook away? It’s because I provided good content with a hot title, and the majority of them have some type of relationship through a JV, customer relationship, etc. with me.
What can you create that others will be motivated to give away?
Here are 7 examples:
Obviously I use ebooks. You can see I have two brandable ebooks available in my affiliate program. The key here is to produce something good enough you could sell. Instead you make it brandable and give it away.
EVERYBODY is looking for more good content…and a tool like this can be an easy way to tap into other people’s traffic sources even if you can’t get a product sales JV. They might not be looking for more products to sell, but they are looking for content to give away.
Can you produce an inspiring, motivating, or highly informative video others will want to refer to? Can you produce a funny video people will want to pass along? One example of a video that was a huge hit was Morgan Westerman’s original video: http://www.interviewwithgod.com/theoriginal.htm
With the video sharing sites, this can be a very powerful strategy as bloggers often embed your videos right into their blog or site directly (such as I did with the conversion rap).
#3: Blog Themes
Sponsor a blog theme others will want to use. For a while I was using Clean Copy that Michel Fortin sponsored. Not only have I used it, but I’ve seen dozens of others bloggers using his theme.
Everyone using it has a link at the bottom back to his site. While he might not get a lot of visitors from that little link, think about all the “incoming links” it has created for him and the viral effect of one person seeing the theme on another’s blog…and then going to his site to pick it up. It spreads by itself.
Hire a designer to create your own unique theme to use and giveaway.
Same concept as above. Instead of giving away a blog theme, have a software programmer create a software program to give away with links in the software back to you.
Here is an example software program called Comment Sniper. You can get a customized version to give away, and then earn recurring commissions from http://www.betterthanbacklinks.com links built into the software.
Continuing with this theme, you could have a website widget created that brings traffic back to you. Although I found Blogrush wasn’t very effective in generating additional visitors when I tested it on my blog, it obviously worked extremely well from the viral standpoint to produce visitors and signups for John Reese.
You’ll see many others are creating similar style widgets that you simply plug into your web pages while the system grows automatically.
#6: Complete Systems
This is very similar to the above, but I see it as a little different from software or widgets in that it is a complete system. Listhero is a good example of this one as they’ve put together a list building exchange type of system. You join their program and are provided with a popover on exit where other lists are offered in exchange for your list being offered on other people’s pages.
This is very similar to widgets above. I broke it apart to show you another variation of this type of system…and because it isn’t really built into the page itself like a widget.
Even my Internet Lifestyle System package is a little bit of viral marketing. When people use the intern videos, affiliate training, or VA materials, their customers are being introduced to me. While I’m not directly linking anywhere to me (as I want the customers to get the full exposure), some may still become customers of mine for other training products.
Think about what type of business growth tools you could create which others will recommend and promote for you using any of these possibilities.
#7: Linkbait Content
You produce outstanding content on your site or blog with the intended purpose being for others to promote it for you. Most people don’t really think of this as viral marketing, but it really is.
It may be because you created humorous post. Or you created a resource list. Or you created something so controversial people have to link to it. For example, look at the debate Rick Butts caused when he wrote his controversial, “Unsubscribe From Whoever…” post.
Your purpose in this content is to create something other blogs will link to, people will save into their bookmarks, and they’ll recommend to others through sites such as Stumbleupon.Related Entries:
- 7 Steps To Start A Blog Today
- Unique Article Marketing Software
- New Blog Design And Plug-Ins
- 7 Free Software Resources
- 7 Top Content Marketing Guides