I learned from Terry

I agree with you, authentic stories seems to always increase people’s adrenaline. My spirit usually gets pumped by someone’s success story.

The code appearing at the end to get you to opt-in only apears the first 3 times you visit. And it is automatically inserted using “What Would Seth Godin Do” free plugin.

Terry

But you can’t fight authentic. You are absolutely right! And yes an elevator speech is a must the 2 second bite on what you do!

Ok I have to know how do you get your optin at the end of each post? I can’t imagine you copy and paste the code each time? Do tell?

Thanks for this. I love being around authentic people, even on the Internet.

Iyabo Asani
http://www.AuthenticChangeCoach.com

Usually it opens up a closed mind by connecting first with the emotion.

After going through all the analysis of WIIFM (What’s In It For Me), it is probably 80% done, but not complete yet.

Now, the story and the emotional connection plays a pivotal role here: It is like the No. 100th step that complete the whole process of making the buying decision.

Great article! Thanks Terry.

To me, your frank reply is a good example of using authenticity to build an emotional connection.

You’re not placing yourself the seller outside of, above, beyond, or more clever than those you are hoping to do business with. Your theory regarding emotions and logic isn’t about “people”, “them”, “those guys over there”, “the prospect”, or “the buyer.”

With your honesty you’re saying, it’s about us. Something we have in common. A wink, a nod, a smile, a mutually shared acknowledgment that, hey, we’re all human, together. Creating these kinds of bonds is what the story telling is about, right?

Another step? How about we put our reason for telling the story out on the table too? Maybe something like…

“I’m going to tell you a personal story now, cause every time I do, listeners seem to pay attention and buy lots of stuff from me, and I sure do love to make money!”, said with a smiley at the end to bring the listener in to the game.

Too often it seems we sellers think we can hide our clever strategies in the subtext, and we wind up breaking the bond we’re hoping to create in the process.

I know I’ve done that, am still doing it, and would like to learn more about how to close the emotional divide between myself and those I’m hoping to connect with.

Now, let me tell you a little story.

Once upon a time, I started blowharding on this guys blog, got carried away, said too much, cause I think I’m so smart, felt kinda embarrassed about that, and so decided it’s time to give it a rest.

The end.

I have never seen a marketer that has as many stories to tell like Perry.

I love his stories.

Although I only buy when I want to buy. Does it mean I am wired?

Ever since I started to check out copywriting, I am even more immuned now. I just laugh when these writers try to sell me anything becasue I already know where the story is going.

Do I buy most of the time? No.

But I sure enjoy reading their posts.

Know who else is good at telling stories? Daniel Levis.

As always, I enjoy your posts.
God bless.