Blogrush Review
September 17, 2007
I checked my emails from coaching clients this morning like I always do. I had quite a few emails. Nothing unusual about that, especially on a Monday since I don’t work on weekends.
What was unusual was five coaching clients all asked the same basic question.
“I see this ‘tool’ is creating a lot of news. Have you come across it? Is it worth spending some time installing?”
The tool being referred to is Blogrush. It’s the new Blogging traffic network put out by John Reese on Friday.
I joined the system to take a look at it and you can see the widget for it in the right sidebar with the headline, “From the Blogosphere.”
What it is supposed to do is show related post headlines from other blogs…and then show your headlines in a 1:1 ad share. Then it has a 10 level deep system where you also earn ad credits based on other people who sign-up through you.
I’ve placed it on this blog as a test. I always test everything, and a full opinion can definitely not be made at this point about the system. It’s too early. I can tell you this though. In other tests I’ve done of similar “traffic exchange” services…I’ve never seen them as all that effective.
They generate wonderful and sometimes incredible traffic for the traffic exchange owner, but they have rarely been worth the space or promotion time for anyone except the first few “promotion launchers.” Of course the first few who launch it receive amazing traffic as they get a big downline and the exchange will need testimonials from somewhere.
This exchange definitely has some good points that makes it worth testing for me. If it can target blogs and articles correctly, then it may produce some traffic. John Reese also has a reputation for putting out very good products.
What I don’t like at all is all the hype that it has launched with.
The headline used on the promotion is: “The Fastest and Easiest Way to Instantly Drive a Flood of Targeted Readers to Your Blog…Absolutely Free.”
This is most definitely NOT going to be the fastest and easiest way to instantly drive a flood of traffic absolutely free. If you don’t have any traffic currently, it won’t generate a single visitor for you. The fastest way to instantly drive a flood of traffic free would be getting on the front page of one of the social networks under your category. Or simply have a large blog link to yours.
If you read some other blogs, they’ll also pitching it as the traffic solution for everyone…which it most definitely is not.
To me, it is worth testing. It may drive some traffic, but it is not the “traffic solution” and it is not a cure all for your blog by any standard. Nor will it become the number one traffic generator for any blog unless you’re one of the first few promoting it…and you promote it like crazy to your lists.
Here are a few other articles discussing it in a very reasonable fashion (instead of all the hype you’re seeing):
Michael Martine from Better Blogging
Yaro Starak from Entrepreneur’s Journey
Ed Sutherland from Pro Blogging News
Pete Cashmore over on Mashable
If you want to sign-up, feel free to use my link to do so. I’m not going to tell you how wonderful of a traffic opportunity it is though, because it is not worth the hype it is being presented with. As I said, I’ve tested traffic networks which worked very similar in the past, and none of them met their hype. None of them were even kept long-term on any of my sites. They just didn’t produce anywhere near what they promised. It would be a pleasant surprise if this one was different, but I wouldn’t bet on it.
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Thanks for the link, Terry. Glad you found it reasonable. The “rush” of hype is a bit much to take, although I have to say it’s been masterfully done. Anybody involved in marketing who isn’t impressed by what John’s done with BlogRush would have to be completely brain-dead.
[...] I recommend that you read this very balanced review of BlogRush by Terry Dean. I must admit that at the back of my mind, I was also wondering just how good BlogRush will be at [...]
I wrote a post on my blog giving 7 reasons why I wont be installing it on my blog, I don’t think it will be good for the masses, just the few high traffic sites that already have traffic.
I made a plugin for wordpress that provides a titled achor text to the last post of the person who comments, it’s a lot fairer to link to your commenters than some stranger who could be using paid traffic to up their credits…
Your post is one of the very few non-hype reviews of blogrush, bravo!
Hi Terry. I’ve installed the BlogRush widget on my blog ( http://itsanonlineworld.blogspot.com/ ) after initially thinking that it’s a simple, but potentially very effective solution.
The buzz around it is pretty astonishing - the launch has certainly been something to watch as it spreads round the blogosphere with such speed.
At the end of the day though, although I think on balance that the widget will deliver value, a blog’s success will come down to one simple thing: does it have up-to-date content that engages with it’s audience.
All the traffic in the world won’t fill the gap if you haven’t got engaging, informative, entertaining content to keep your readers coming back for more and recommending you.
[...] bloggers like ShoeMoney, John Chow, DoshDosh, Yaro Starak, Rosalind Gardner, Mike Filsaime and Terry Dean, are also going to sign up. Assume that these larger blogs each contribute on average 10,000 [...]
[...] Terry Dean at TerryDean.org - Talked about BlogRush Review [...]
[...] I had missed out this review of BlogRush by Terry Dean, who bases his early opinions on experience with other traffic exchanges and says “In other [...]
Thanks for the insight, Terry. From my viewpoint, the blogrush controversy is stirring quite a lot of interest. Good, bad or indifferent, I think that many boisterous bloggers like to ‘mix it up’ and John Reese must be revelling in that.
Nifty review Mr. Dean. And you’re absolutely right — it’s a lot of hype.
And did you know BlogRush is going to sell 4 out of every 5 headline spots to the highest bidder — and guess who keeps the cash? Hint: It’s not the bloggers.
[...] As with everything else in Internet business, it was a test…and this one turned out not to be worth the space. There was a lot of hype around the blogosphere about this, but it’s easy to see why. Since you earn credits from people you refer, bloggers wanted to be the fastest and quickest to recommend something with all their heart. While that may get you the most referrals in the system (and the traffic that goes with those referrals), I’ve always found it much safer to take the time to test before throwing out blanket recommendations. You can see my original post about it here. [...]