Boldly Going Where No One Has Gone Before
I went to see the new Star Trek this weekend. As expected it was loaded with action. It started out from the get-go with action and the first five minutes is one of my favorite parts of the movie.
It got me to thinking.
The tagline for Star Trek is boldly going where no one has gone before.
That’s what being an entrepreneur is all about.
When I first started online, I knew almost nothing about computers. That first computer I bought in 1996 was a Pentium 75. Slowly I learned how to both use the computer and use the Internet to create an online business.
Every step was a new experience.
At times it was frustrating.
Other times it was downright TERRIFYING.
If you’re doing business online, I expect you’ve felt the same way.
No matter what, every day is an adventure. You try new strategies. You test new techniques. You get to see what works best today instead of 2 years ago.
I’ve come to the conclusion that some people have a wrong attitude when it comes to buying information products. This leads to disappointment.
They’re looking for a product that tells them EVERYTHING they have to do without ANY variations or changes. Not only would that be boring (no more adventure), but it would also mean you’d have to be selling the exact same product to the exact same market with the exact same personality as the product creator.
And even then the results could be different because they did it FIRST.
Doing business online is about boldly going where no one has gone before.
Information products HELP point the way…similar to how road signs give you instructions of which way to go, what speed to drive, and what hazzards to watch out for.
They don’t drive the car for you.
Anytime you’re expecting to eliminate all the exploration and adventure through an information product, you’re deceiving yourself. That’s like expecting your college professors to do your job for you when you graduate.
Let’s change our attitude online.
Instead of seeing new things as scary, look at them as exploration. You’re an explorer in the new world of the Internet. While others can point the way and help you on the path, you are the captain of your own business.
That’s why I’ve never had a failure. I’ve tested a lot of things. Many of them didn’t work. But each one of those “failures” was a stepping stone to finding what did work.
The core difference between those who are successful long term and those who are not is whether they’re willing to keep going when things become difficult.
I never invest more than I’m willing to lose in a test. When I help someone get started in Adwords for example, I ALWAYS warn them they’re likely to lose money the first couple of weeks (with the content network it seems losing money at first is a requirement for fast growth).
When you start a blog, you’re going to find some of the technology is intimidating…even if someone else installs it for you. You’ll have days you’re not sure what to write. You’ll have other days you’re positive an alien lifeform has infected your computer or website because nothing seems to do what it’s supposed to.
Then you’ll have those exciting days where orders are flying in. Dozens of people send you testimonials. Your bank account swells. You reward your spouse a new car for believing in you all this time.
I love this business.
When you take this attitude, business online is NEVER boring.
Both good and bad…it’s an adventure.
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