Low Cost Video Tools

February 4, 2010

If you’re not using video yet, why not?

It used to be difficult and time consuming to get videos up and running online, but now we have low cost tools that make it very simple.

For $80 or less, you can pick up a HD webcam. There are free screen recording tools such as Jing. And it costs under $200 to get a pocket HD camcorder.

Watch this quick video using the Logitech Webcam Pro 9000 that costs right around $80 from Amazon. I’m using the built-in webcam mic for this shot instead of my separate lapel mic. Not great, but not too bad. Read more

Motivation Tips From Video Games

February 1, 2010

Sometimes it’s tough to stay motivated when you’re in business for yourself.

When you’re just starting out, it’s tough to BELIEVE you’ll see the results. You might work on your business, and not see any results from it for weeks or months. You ‘re going through the foundation building process.

Successful entrepreneurs face a similar issue. One you get to certain levels in business, it’s easy to get satisfied. You’re happy with where you’re at. It becomes difficult at times to keep things moving and advancing. And yes, I know this because I deal with it at times. I’m quite happy where I’m at in business, so it’s tough at times to find the motivation to push forward, learn more, and advance.

When you deal with internet business, you’re ALWAYS learning more.

How do the masters of motivation do it?

I’m not just talking about the big self-help speakers and business leaders, although they’re obviously masters of motivation to do what they do.

What about other industries? Video game companies for example are absolute masters of motivation.

I like to play games at times (I own an Xbox 360, PS3, and have a separate game computer).

The entire industry is based off of getting you to spend more time playing their games. They have to “motivate” you to keep playing so you’ll keep buying.

Their industry makes ours look like child’s play.

For example, you here a lot of people excited about big million dollar product launches. Call of Duty: Modern Warfare 2 sold 4.7 million copies in 24 hours (that’s $310 million in sales). That’s a nice product launch.

What about continuity income? Well, World of Warcraft boasts of 11.5 million subscribers paying in the neighborhood of $15 a month each (they have several subscription plans). That’s serious business.

How do they keep their customers paying them month after month?

Do searches online and you’ll find there are a dozen plus sites targeted to helping people with “World of Warcraft addiction.” They’ve built a game that people play so much that it’s called an addiction (whether or not that is true is not the point of this article).

What have they done in their game that makes people so motivated to play it and ignore the rest of their lives (which of course is obviously bad)?

It’s all about the carrot on the stick.

Players keep playing day-after-day and month after month to get to that next level for their character to get another piece of armor for their character. They’re receiving constant little rewards. They get more rewards the more time they spend playing.

That’s how they keep their members for months and years. What about a one time purchase game like the Call of Duty? They’re considered a big game for playing online against other players (and co-op playing together). As someone plays online, they earn experience for their accomplishments and unlocks additional options such as weapons, character upgrades, etc.

So they’re applying the same type of reward system. You’ll find this common through the majority of popular games today.

How can you apply a little of this concept to your online business?

When talking to Glenn Livingston one day, he gave me an idea that helped working with Adwords. He said to think of Adwords as a video game. You’re trying to improve your score in all the major areas (better conversions, CTR, quality score, etc.) Each day when you’re playing the game, you’re keeping track of these scores.

Not only that, but you’re playing pvp (player-versus-player) on Adwords because you have all these other companies in your industry trying to beat you at the game.

If we added the carrot on a stick idea to this video game idea, that would mean we’d also add little rewards for reaching specific “levels.”

How do you reward yourself for the accomplishments in your business? Instead of just listing some ideas here, I want to hear from you. Have you built any rewards into your business? What are they?

If you want to get motivated, check out this video over at Meet the Giants. It removes ALL excuses and rights to complain about your situation (plus you can sign up to get a load of additional motivational tips while you’re there).

Note: The above is an affiliate link.

Does Your Audience Know You?

January 28, 2010

Do your subscribers and readers KNOW you?

It’s an important question. People buy from those they know, like, and trust? Are you hiding behind a website or are sharing a little bit of who you are with your audience?

For example, does your audience know if you have children or pets? Do they know what you like to do? Do they know anything about you other than you teach ______ and sell _____ online? I’ve had several discussions with my clients about how important this is long-term to your business. Here’s a short video on the subject:

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Internet Business Garbage

January 25, 2010

If you’ve been paying any attention to internet business news, you know that VISA/Mastercard did some cancellations of merchant accounts this past week.

In most cases, they were well deserved.

Of course some people will be hit unfairly. It always happens when there is any type of crackdown. Some innocent people get categorized with those doing business dishonestly. For anyone who loses their merchant account, and didn’t participate in the junk, it is truly sad.

The reason I say it was well deserved is from all indications (both from public discussion and what I know privately), they were specifically targeting people with high chargeback ratios who ran continuity programs which weren’t well enough disclosed. In addition, they’re targeting those using multiple merchant accounts in the same upsell process (you buy product A and they charge in one merchant account 1, during the upsell you buy product B and it is charged to another merchant account in an effort to hide the overall transaction from the merchant accounts).

The continuity may not have been totally hidden, but it wasn’t obvious.

And of course, along with the cancellations, a few merchant account providers (who found themselves as targets because of number of companies they associated with like this), are really tightening the screws on all their merchants. They need to keep themselves out of trouble.

You can see the first post on this subject by Ryan Lee here: “Forced Continuity and Free Trials Are Almost Over! READ THIS NOW!

He is simply reporting the news of the letter and his discussions with the merchant account providers that the free offers with forced continuity aren’t going to be allowed.

Don’t take the news the wrong way though. NOTHING is wrong with continuity itself. The problem is how some people are selling it. Those free CD and free DVD offers where you pay shipping and you’re automatically signed up in continuity are the ones who are having issues. If you sell a straight membership site where they pay to join and it’s obvious there is a monthly continuity, you should be safe (notice I said “should” because again things go overboard).

Basically people simply need to clean up their act.

Check out Ryan Healy’s “Internet Marketing on Life Support.”

Let’s see. It currently shows 174 comments (and 374 comment/tweets if I’m reading it right). Sounds like Ryan really hit the controversial nerve here by actually naming a few names.

If you’re ever wondered why I avoid giving names, it’s because often the worst offenders aren’t obvious from the outside. You don’t found out about some of the real junk that goes on inside the business unless you end up in a few private conversations (which you can reveal).

In addition, I find that naming specific names makes the overall tone turn very negative. Clients and friends have asked me before about writing posts that name out specific people, and I’ve always told them to be very careful here to deliver all the facts (not the emotions) of the situation. In addition, they need to make sure to switch the negative into a positive note by the end.

We don’t want to dwell on the negative. We don’t want to dwell on those doing business dishonestly, because it gives the wrong impressions to people.

In news, they say, “If it bleeds, it leads.” The negative side will always bring more attention, but it rarely helps us accomplish our goals.

I think Ryan’s post above is an excellent one where he did his research, but take notice how the comments take an negative turn…including several attacks on people (where the whole story may not be known).

I agree with what Michel Fortin says here, “On Not Playing the Blame Game.”

His wife, Slyvie Fortin, put out her Internet Marketing Sins report a few years ago. She did not name any names, but talked about the sins. Their reasoning is they want to be advocates for the marketplace, not judges.

I agree completely.

Over at his blog, Greg Nemer asked, “Am I a Pansy?”

Nope. You’re not Greg. You said, “One of the policies that I’ve made for this blog is to never use it for negative purposes. I won’t even do it in the comment section.”

That’s a good attitude. Even when it’s a negative subject, you’re better off turning it into a positive. It’s what’s best for us and our readers.

And unless anyone thinks that this is something unique to “internet marketing trainers,” It’s most definitely not. I often read a few of the news headlines every morning. Visit those top news sites and you’ll find tons of very scummy offers. In fact, you’d be hard pressed to visit a news site (major ones like Fox News, Wall Street Journal, etc.) where there isn’t still an ad for a “flog” (fake blog).

The free offers and hidden continuity featured on these sites are outrageous. Including such statements as this in the small print at the bottom, “Please recognize the story and comments depicted on this site and the person depicted in the story are not real.”

The entire story of the incredible results this Gainesville mom (it shows Gainesville for me since that’s the closest large city to me) are a lie. They’re fake. Yet the entire sales piece relies on that fake story which isn’t revealed as a “story” anywhere except in the small print at the bottom.

You see that kind of garbage for all types of promotions (health products, whiter teeth, work at home, etc.).

Basically as consumers, we all have to be careful in our online dealings.

There are many companies that are all about making that one time initial sale (and then charging you forever for it if they can get it), and aren’t really about delivering the best experience to their customers.

The good news is that things are changing. The FTC and VISA/Mastercard are doing what they can, BUT they will never accomplish the greatest changes in the marketplace.

Social media, your ability to contact others and correspond with others online, is going to be what transforms the industry as a whole over time.

And I’m glad of it.

Go back twenty years. There wasn’t anyway to to easily contact others about their experiences with a company. Today you can find out the opinions of others quickly. Sure, there are growing pains. People are abusing the system, but eventually the power of the free marketplace will win. For examples of abuse, it’s often easy to see them on sites such as Amazon. If a book has almost all 5 star reviews, but the reviews are very similar and promotional in nature, you know the publisher is influencing them by having them written.

When you look for it, the abuse does stand out. So we all need to be thankful that we’re in this day and age.

There have always been scammers out there. I remember my mom telling me as a child, if something sounds too good to be true, it probably is. I think all moms say that. 🙂

We live in the day of the power of the consumer though. Look at the 3 Marketing Lessons From Building a Pool. I did my homework first, because that information is available to us now.

There are growing pains with the Internet, but we can see the brighter day.

A Totally Different Internet Experience

January 21, 2010

Wow – I definitely wasn’t the only one…

A few days ago I told you how “different” the recent Mark Hendricks conference was from the majority of other Internet marketing events.

Normally you get one sales pitch after another…with only a small amount of content you can really take home and use. This workshop format turned it on its head, and attendees were able to go home not only knowing what to do, but having practiced on a lesson after every single speaker.

That’s the key…they got to take action AT THE EVENT…no waiting till they got home.

Mark Hendricks has now released the workshop manual and the recordings of the event, and I’m authorized to resell them to you.

I’m not going to do a long sales pitch here. You can see the sales copy he put together at this link. You can see some of the testimonials of the attendees below to see what they say.

The one statement I want to make is that if you pick this up, MAKE SURE to do the assignments. You’re missing out on a majority of the value if you just listen and don’t do the workshop projects just like the attendees did. Don’t just let it go in one ear and out the other. Put it into practice to see the results in your business.

Click here now…

“It is refreshing to attend a conference where I actually learn strategies and techniques that I can put into action right away…


I want to thank you for putting on another awesome Internet Superstars Conference. It is refreshing to attend a conference where I actually learn strategies and techniques that I can put into action right away. The speakers, the workshops and even the other attendees provided the information I needed to take my business to the next level.

Also, I really appreciate all the conferences you sponsor because I feel welcome and not intimidated by marketers that are further along than I am. That environment is the direct result of your leadership.

Thanks again and you will see me at your next conference. I wouldn’t miss it!”
Chris Cobb – MyBonusBlog.com

Click here now…

“I was so overwhelmed at the amount of genuine kick butt information and workshops where we applied our new found knowledge…

First I would like to say that Mark Hendricks “Rocks”. This is the first Conference on Internet Marketing that I have attended and lucked out, after learning of other conferences, not saying all of the others are just sales pitches mind you.

Personally I have seven digital products that I have produced, affiliate hub, personal blog and driving traffic to them. Even though I feel comfortable as an online marketer, I was so overwhelmed at the amount of genuine kick butt information and workshops where we applied our new found knowledge to prove to ourselves that it works, it blew my mind!

It is my second day back home and I am already putting it to work on a new blog with affiliate products, automated newsletter with affiliate links, social bookmarking, 15 minute Press Releases and becoming a Jedi Knight with regards to twitter.

Now after saying all of this, not to discount the powerful speakers that spoke, it was Mark Hendricks life lessons that brought my main priority back to the path of life, respecting the creator and myself. I also look forward to supporting Joe Marsh from your group, with holding meetings here in Florida monthly.”
Robert Ratcliff – BobRatcliff.com

Click here now…

“I was amazed and delighted to see that there truly was no hype or hard sales pitches of any kind…

The Internet Super Stars Conference was just what I needed to jumpstart my business. As a new internet entrepreneur, I often work in isolation. The Internet Super Stars Conference gave me the opportunity to connect with others who have proven that success is a very real possibility if I stay focused on what matters.

The information provided by the speakers was chock full of valuable tips. They gave step by step ideas that I can immediately implement. I was amazed and delighted to see that there truly was no hype or hard sales pitches of any kind. Instead there was an abundance of pure information and strategies that I can use right away.

Absolutely, without a doubt, the very best part of the Internet Super Stars Conference was the networking. It gave me the chance to rub shoulders and exchange ideas with successful internet marketers. The speakers were there at lunch and during breaks to answer any questions and to give me feedback specific to my business.

I highly recommend that anyone interested in making money online get out of their office and head straight to the next Internet Super Stars Conference.”
Sherri Frost – Hypnosis-Self-Help.com

Click here now…

“The conference information was solid, realistic, and doable…

As a business owner for 38 years, I have looked several years for legitimate training in the internet marketing industry. Too many times I found the ‘get rich quick’ schemes and ‘$4000 experts.’ How refreshing to call with a question before the conference and have Mark Hendricks answer his own phone.

The conference information was solid, realistic, and doable by a novice. Now I can roll up my sleeves and work a definite plan. Thanks, Mark, for a solid training with people of high integrity!”
Pam Salem – BoomerBizNetwork.com

Click here now…

“And the bonus was how welcomed we all felt…

I feel like a really lucked out.

The Internet Super Stars Conference was my very first internet marketing conference and it was no “pitchfest”…it was all content, only a mention or two about each speakers’ product at the very end of their talk. And I know from others attending that the total focus on educating us versus promoting your own product was quite rare.

Not only did we get the chance to try out the ideas and teachings in short workshops at the end of each talk, but I came home with enough new information to last me a year. And the bonus was how welcomed we all felt, how willing each teacher was to answer our individual questions no matter our level of expertise and no matter when…it could have been dinner, breaks, it was just continuous new information.

And most importantly, I would do it again in a heartbeat.

Thanks Mark.”
Gloria Waite- JustAskGloria.com

Click here now…

Disclosure: The people who provide testimonials for this website are not paid for their comments. These comments are from their personal experience and not to be taken as what you will experience. Only you will be responsible for your results.

The Truth About Internet Marketing Conferences

January 18, 2010

I’ve been disappointed by most internet marketing conferences I’ve attended…and I’m a speaker at them!

I remember a couple where the majority of presentations were simply sales pitches for products without delivering any content (even though it was constantly mentioned how great the content was).

In addition there are a couple of popular speaking courses that teach you step-by-step how to build an hour (or longer) “training session” with no more than a couple of minutes of real content. The rest being a covert sales pitch. How do I know that’s what they teach? I bartered for one and bought another when wanting to improve my speaking ability – only to find out I couldn’t use what they taught.

This weekend was different.

Mark Hendricks put on an excellent event which I spoke at yesterday in Orlando. There was a good group of speakers including experts like Willie Crawford, Doug Champigny, Elsom Elridge, Jr., Joey Smith, and others (please don’t anyone be offended for me not publishing a full list – everyone did a great job).

But Mark didn’t something a little different that helped create the tone of the event. He had each speaker do their presentation and then do a 20 minute workshop on a subject they discussed. During the conference, attendees wrote a press release, wrote a post for their blog, prepared goals in multiple areas of their life, scheduled their weekly plans, looked for potential JV partners, choose projects to outsource, and more.

They didn’t just sit and listen. They put what they learned into practice.

I’ve been at a few other workshops like this in the past (I remember speaking at 2 Joel Christopher did like this). Without fail, including this workshop element increases the value for everyone involved. It’s been true every time I’ve seen it used.

The workshop element with every presentation not only forces the audience to take action (and to see just how easy the actions really are), but it also forces the speakers to think in terms of providing a step-by-step system the attendees can follow.

I recommend attending workshops like this instead of just “seminars” because there is so much more value in this type of setup.

Another element I noticed is how the message stayed pretty consistent throughout the weekend.

Many of the speakers for example talked about how a WordPress blog (like this one) is the “center” of their business. Content is provided here. Products are sold out of the blog. Participation in social media is directed back to the blog. It’s your center of authority in your business.

Instead of promoting a dozen different sites (products and services you may offer), you focus on pulling people back to your blog site and getting them on your list. Then everything else flows out of here.

The other major core emphasis I could see was on quick and easy product development. Instead of struggling for months on products (like many people do in the beginning), get started quickly and test the market with quicker, easier products such as an interview with an expert. IF that first product sells well, then expand out to larger kits and more complete elements.

By the way, here’s a quick statement Elsom Elridge Jr., author of The Obvious Expert, and Linda Elridge said about me. I have a ton of respect for them and HIGHLY recommend The Obvious Expert as a great book to pick up if you want to be seen as the obvious expert in your market.
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3 Marketing Lessons From Building a Pool

January 14, 2010

They just started up my new pool for the first time today. And before anyone asks, it is actually cold even in Florida right now, but it is supposed to be back up in the 60’s and low 70’s the next few days. So I’m NOT going in it right now.

Whenever I make any big purchase I always think back over the buying process – and what felt right or wrong about everything.

It’s good practice because all of us like to think we’re such “logical” buyers, but we rarely are. We’re emotional…and emotions influence every buying decision, large or small. I suggest you do the same. Examine during and after buying how you felt each step in the process.

Lesson #1: Trust and Credibility is Key

We were new to the area when buying our pool and no one we knew had a pool built recently. So direct referrals weren’t possible. How did we choose a pool company?

We collected all the possible companies in the area. Step one was to do my online research looking for complaints. It’s surprising just how many there were against some companies. Very quick way to eliminate the majority of possibilities.

Next step – I eliminated every single company that “hid” their prices. My feeling was anyone who would be price competitive at all would have at least a basic price list to start from. Without fail in my past experience, contractors who said they only did “custom work” with no starting points were overpriced.

At this point there were only a couple left to choose from. They each came out, gave quotes, and we choose one. At this point it was almost all based on the emotions of knowing, liking, and trusting them. Of course we looked at the other work they had done, but as much people don’t want to admit it, it was about who “seemed like they would do the best job.”

The question for us is how well are we managing our online credibility. Before someone buys from you, it’s likely they’re searching your name and company name. What are they finding out? Is it good? And then do you also make it easy to buy from you or is a complicated process?

Lesson #2: Every Customer Contact is Important.

It’s interesting, but I’ve noticed in comments my wife and I have made to others about the builders that the comment we most often make is about the workers. All the workers have been polite in every contact. Any of them has been willing to answer questions…not just the ones in charge. And I imagine I’m a little of a pest because I’m almost always here when they’re working so I do “bug” them at times.

My one complaint about them is they’ve been a little slow at times (they’re working on a lot of jobs at once). But they’ve always communicated well so it is the customer contact that is going to cause me to recommend them to others. Look at how I wrote that “complaint” sentence. I immediately gave them an excuse and reason why they were slow, because I was happy with them personally.

How can you apply the personal touch in your business? And how can you make that memorable even if there are problems somewhere (and there will be problems at times in your business – nothing is perfect)? Personally I can’t think of any company I have an attitude against who didn’t show a customer service problem. Other problems are resolved, but bad contact with the company is remembered.

Lesson #3: Figure out what else your customers want to buy.

The pool builders don’t do solar, but I want solar heat. They should have had a company ready to go that they get a commission or perhaps just cross referrals on. Since they didn’t, I found my own.

It’s the same with the landscaping. The grass needs to be sod and the sprinklers need to be fixed. They suggested a sprinkler company, but that company doesn’t do the rest (sprinklers, sod, landscaping around the pool). So they will lose out here also.

The lesson for us is to make a list of EVERYTHING your customer may buy right before and right after the purchase with you. If you can’t service those needs, then JV with other companies who can. Whether it’s a referral fee or trading referrals, this is a way to expand on your business.

For example, let’s say you do dog training in your local area, you should hook up with pet food companies, pet supplies, vets, dog sitters, and maybe even pooper scooper companies. For your blog, what all are your customers’ buying, and how can you make that buying experience easier and safer for them by helping them select the right choices?

By the way, here’s a quick video of the pool (look at that dirt the line spit out when it started up).
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My $36,000 Mistake

January 11, 2010

Have you ever made a BIG mistake…I mean a really big mistake that’s cost you a lot of money?

I have. And not just once, but several times. I remember for example the $100,000 I lost on a real estate deal, but that’s another subject entirely.

In internet marketing I’ve been careful. I learned in the beginning to do small tests so my financial risk on any of my ads were low UNTIL I knew something was working or not. Try 3 ads…lose a couple of hundred dollars on two of them, but one works. The winner quickly earns more than the losers in the tests.

But most clients I work with have figured that out. You keep your investments and risks low until something proves it will pay off.

Simple to understand. So let’s talk another issue…that of opportunity cost and conversion.

The #1 issue that still shocks me when I run into it for an experienced online marketer is when they’re not tracking anything.

Yes, that’s right…I said an EXPERIENCED marketer.

When I coach a beginner, that’s understandable. They’re a beginner so you expect them to make some mistakes such as not tracking. But experienced marketers earning a full-time living online still make this mistake all the time.

It’s easy to keep creating new products and finding ways to generate more traffic. That’s why you see me talking so much about the importance of FOCUS and how running multiple frontend items splits your focus.

The most profitable clients I have focus heavily on one primary frontend product – and a strong funnel system to move their visitors and prospects through that funnel. Get the visitor on the list. MAKE THE FIRST SALE of this product. Follow-up with upsells and additional backend sales.

Work on conversion all the way through this process (higher subscriber numbers, more frontend sales, and so on). Make that frontend offer the best deal possible to give your customers the results they’re looking for quickly.

Then pump the traffic through…with PPC, affiliates, and other forms of advertising.

I’ve made the mistake of not having this focus personally many times in my own businesses. This isn’t a lecture for anyone else as much as it is for myself. I get bored too easily with my own projects and continually want to create new ones. That’s my issue and problem, but it’s common for others I work with as well.

You will ALWAYS bore of your project much faster than the market does.

I remember the story of a company that was discussing a new series of ads. The ads made their rounds several times through the executives. They edited them. They added updates. They made changes. And they kept making their rounds.

Eventually one of the executives made a comment to another one that they needed new ads now instead of continually running these. That would be possible, except for the fact the ads never ran in public yet. He was tired of seeing the ads making their rounds inside the company before they were published.

I have that same issue. By the time I publish an ad I’ve often done so many revisions I’m tired of seeing it anymore. But once it’s published, that’s when you really have to pay attention because you need to track and test the results. You need to run split tests of different headlines, photos, and intros.

Only testing a live ad produces the best results possible.

This brings me to my $36,000 mistake. I ran an ad for over a year WITHOUT doing any testing on the sales copy. Just put up the sales copy and let it run. After a year, I had another copywriter (John Carlton), give me some suggestions for test headlines. One of his test headlines was only a MINOR change to the headline.

Yet this little changed boosted sales on that site by over $3,000 a month. One change in the headline meant that much more money every month. All I could think about at the time was how this ad had already been running for over a year, so I lost out on $36,000 in real sales I could have had. No additional traffic needed. Just $36,000 never to be seen again….a big mistake.

Why did I make this mistake?

I simply didn’t take the time to setup a few simple tests for the site. Every time I setup a site I think back to this experience. It keeps the importance of testing in my mind and convinces me to setup the tests needed.

I wonder how much you may be losing right now if you’re not testing.

Sometimes it those simple tests that boost your conversion enough to turn a losing ad into a winner. Or they improve your conversion to the point where it’s a worthwhile promotion for your affiliates. Or they enable you to expand your advertising into directions which weren’t affordable before.

In other words, the REAL KEY to traffic is getting your conversion up to the point where generating traffic simply becomes an investment in the growth of your business. You can afford to buy traffic by the profits you make from your sales.

All traffic has a cost associated to it in either time or money. Your income from the traffic needs to make whatever you’re investing worthwhile to continue the traffic flow.

If you’d like to learn more about developing a real, sustainable online business using step-by-step principles, check out the complete blueprints available here…

In 10 modules, my friends and I cover each aspect you need to start your own profitable information empire online. In addition to each module, you’ll receive a checklist that corresponds with everything you learned – which you can print out and keep as a reference on your desk as you follow along with us.

Find out more here…

Selling Satellite Dishes to the Amish

January 7, 2010

Way back before the Internet, during my time of what seemed to be endless dead-end jobs, I worked for a company which sold satellite dishes door-to-door.

We were assigned and area and had to canvas the area contacting all the home owners about buying a TV sattelitte dish.

My area was a little north of Hagerstown, Indiana.

On my first day in this territory, I did what the average beginner would do…I focused on the nicest looking farms in the area (it was a rural community).

Obviously…the people who had the nicest farms would have the most money and would be more open to buying these large satellite dishes which ran in the several thousand dollar range.

Each time I knocked on a door though, it was an Amish person.

My great hopes for a sale dashed against the rocks.

If you’re from the Midwest, you likely know who the Amish are. They’re a community who believe in simple living, plain clothing, and ignoring most of modern conveniences such as electricity, telephones, and cars. You’ll see them driving around the area in their horse drawn carriages.

My chance of a sale was zero to none. So I’d thank them for their time and go on to the next house.

By experience and talking with other sales people I learned the real best chance of a sale was to a mobile home owner who didn’t have a visible satellite dish. And I wasn’t supposed to judge the home or yard. Some of the biggest purchases were from very dumpy yards (cars up on blocks, overgrown grass everywhere, etc.).

Jeff Foxworthy would be proud.

Too bad I wasn’t a very good sales person…and didn’t last long enough at the job to find out. Never made a single sale personally. Another proof that if I can do an online business, anyone can.

But I did carry that lesson on to the Internet.

The DESIRES of your target market are more important than anything else.

Copywriters will brag about how incredible their conversion numbers are, but some conveniently leave out this important truth. Audience is MUCH MORE important than copy.

Let’s say I was a super-salesman, the kind they say could sell ice to the eskimos. Would I have a shot at selling the Amish who didn’t use electricty a satellite dish? Nope. Wouldn’t happen.

So rule #1 of effective online marketing is to find an audience who WANTS what you sell.

Notice I said WANTS, not needs. My own mind told me at the time that the people with the “poor looking” yards didn’t need a satellite dish. They needed a lawn mower! But the successful sales people shared with me that a satellite dish is exactly what this audience wanted.

So rule #2 is it’s NOT your job to decide what the audience wants to buy. You’re not in charge of their lives. You’re NOT their judge. Who knows what situation their lives were in or why their yard looked like that (maybe they were disabled or a thousand other possibilities). Don’t judge your customers. Simply find out what they WANT (proven by what they’re already buying).

Remember those two rules to save yourself a lot of pain and heartache online.

The very first monthly module (of twelve full training modules) in the Monthly Mentor Club is all about choosing a profitable market.


In addition to giving you my detailed step-by-step plan of how to choose profitable markets (discovered over 14 years of online business and coaching), I also recruited Glenn Livingston who has successfully entered 17 radically different markets. He shares with you his proven mathematical formula for comparing the money available in multiple markets.

It’s easy to make money when you nail this point. Find the right audience. Find out what they’re buying. Make them a better offer. Do this right, and you don’t have to be a worldclass copywriter. You just need to get your offer in front of the right audience.

Dogs Dont Say MEOW

January 5, 2010

The cat wanted to prove just how dumb the family dog was.

So he decided to teach him something basic – like how to meow.

The cat pulled Rover aside and said, “All you have to do is open your mouth…and MEOW comes out. Ok…now you try.”

The dog sits there…eventually whining.

So the cat tries again, “No, it sounds like this, MEOW.”

The dog sites there…and barks.

Now the cat is frustrated. So he tries one more time, “It’s like this, MEOW.”

The dog sites there…sees his own tail wiggling…grabs it falling over in a pile.

The cat walks off in frustration saying, “I TOLD you dogs were dumb.”

Why this stupid little story about the cat and the dog? I don’t know about you, but I’m totally annoyed at all these internet gurus who sell coaching programs, but it’s NOT the expert doing the coaching. It’s a $10 an hour employee they’ve handed a little manual to with instructions to teach an entrepreneur how to succeed online.

The cat has a better chance of teaching the dog to say meow.

Employees and entrepreneurs think differently. In fact, part of the challenge when coaching someone who is just starting out in business is helping them get over the employee mentality.

Entrepreneurs aren’t paid for the hours they work for example. They’re paid for the value they create. As they leverage their efforts, both the risks and the rewards grow.

I’ve had several companies contact me recently with the offer to run “coaching services” for my customers. They did all the normal name dropping of everyone they worked for and how good they were at closing people into high dollar coaching programs.

Yet when I did my research on these people’s coaching programs (the people they said they worked with) the majority of what I found were complaints about high pressure sales tactics and unhappy clients.

In my opinion…it’s because cats can’t teach dogs to meow.

Can coaching entrepreneurs be leveraged? Of course it can, but it is NOT through employees. You can do group coaching programs. You can use the same coaching strategies in a product (in the Monthly Mentor Club I’m teaching you DIRECTLY from questions and strategies my one-on-one coaching clients needed).

And you can rest assured…I do all the writing personally for the club.

And you’ll find several organizations who taught their coaching strategies to other entrepreneurs interested in running their own coaching businesses. They just don’t have employees doing the coaching.
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