The Truth About Traffic

June 12, 2008

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What is the number one traffic generation strategy of many business owners? Sometimes it’s good to not just listen to what people say, but to also keep an eye on what they’re doing to promote their business. Here’s a short video where I talk about this very subject.

Popularity: 30% [?]

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Written by Terry · Filed Under All, Video | 12 Comments

Conversion Rap

April 25, 2008

One of the lessons I’ve been sharing lately with you has been the importance of conversion. Having a lot of visitors to your website is nice. Having a lot of buyers at your website is our goal.

Track where your buyers are coming from. If one form of marketing generates a 1,000 visitors and 2 buyers and another generates 200 visitors and 7 buyers, which one is more effective? That’s a very simple question to answer.

It’s the tracking that’s important. At the bare minimum all your sites should have Google Analytics or another traffic tracking tool in place. And take the time to setup GOALS so you can see who reaches your subscribe pages and your customer thank you pages.

Instead of writing about this subject again, I thought I’d try something different to explain this message.

Listen to this rap by Chuck from Pop Labs.

My favorite quote:
“I’d rather get 100 clicks and close 35,
than get a 1000 clicks and I only close 9.”

Special thank you to Brian Terry for sending this over to me.

Popularity: 40% [?]

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Written by Terry · Filed Under All, Conversion, Video | 5 Comments

Create Your Own DVDs

April 7, 2008

It’s easy to create your own DVDs when you’re using the right tools.

You can easily put together your own DVDs to sell on your website, on Amazon, and even eBay.

The software I use for video editing and DVD creation is Sony Vegas Movie Studio (direct link to Amazon - not an affiliate link).

Here’s a video showing how easy it is to use Sony Architect (which comes with the platinum version of Vegas Movie Studio) to build a DVD menu for your DVDs.

Please note that this video is an excerpt from one of my upcoming DVDs on this topic. It just shows working in Architect. Before you export your video over to Architect, you’re going to need to create chapters in Vegas Movie Studio. The upcoming DVD set will show you how to choose topics, edit the video in Sony Vegas, output it on DVD, and get it duplicated. It also shows you how to improve your sales conversions and start generating traffic.

Look for it to be available in 2 weeks when I will be having a very special limited time deal on this blog for it.

Popularity: 23% [?]

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Written by Terry · Filed Under All, Video | 4 Comments

7 Reasons to Start an Information Business

March 17, 2008

Have you started an information business yet?

If not, why not? There are quite a few ways to make money online, but this is my favorite business. Work once…and get paid on it forever.

Today here’s a simple video on the 7 reasons why you should start your own information business. I was just coming off the flu so my voice sounds a little different, but I’m OK.