Comment Spammers Seem to Love Me

Has anyone else noticed the new form of blog comment spam occuring?

To make sure we’re on the same page, let’s define comment spam.

In Wikipedia it is defined as, “automatically posting random comments or promoting commercial services to blogs, wikis, guestbooks, or other publicly accessible online discussion boards. Any web application that accepts and displays hyperlinks submitted by visitors may be a target.”

Basically it is someone posting comments on your blog with NO intention of being part of your blog’s conversation while adding zero value. They simply post a comment (automatically or manually) just for the link back to their site.

Posting GOOD quality comments on blogs IS a practical way to generate some incoming links and traffic, but you MUST be a part of the conversation. Get involved. Add some value. Give a real opinion on the article. Ask a real question, etc.

Now onto the issue of the newer form of comment spam…

Instead of just spamming your blog with an obvious ad which instantly gets deleted, they spam your blog with what looks like a “more normal” comment…or they praise just how wonderful your site is.

In other words, the spammers tell me just how wonderful I am.

For example, here is a common one:

“I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.”

How nice?

They found my blog on Google. They added me to their reader. And they’re looking forward to reading more in the future…

How do I know this is spam?

I copied that whole paragraph. Then I entered the paragraph as my search phrase in Google.

Here is what comes up…


Look at all those blogs who approved this spammed comment.

I caught them this time, but we can see from the Google search a lot of others did not (there are likely similar spammed comments we didn’t catch around here).

How about this one:
“This post is really a must bookmarked for me! Thank you so much.”

Seems innocent that they’re going to bookmark it, but notice how the first sentence is worded a little strange. Do a search on Google and bingo…EXACT same comment on multiple blogs (although not nearly the volume of the first one)

Google search shown…

How about this one:
“Nice writing style. Looking forward to reading more from you.”

Wow…sounds real innocent.

But back to our trusty Google search…

The exact same phrase used 17,000 times on Google.

So how do you determine if something is likely blog comment spam or if it is a real comment?

1. Real comments are obvious. They mention things that are IN THE ARTICLE. They stay on subject with the post and the comments before them.

2. Real comments do not have links all over them (OK sometimes they do have a few links but we delete them out if we approve them).

3. When in doubt, copy and paste the comment into Google.

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