Continuity is King
October 9, 2008
You’ve probably heard the online saying, “Content is King.”
That’s actually a little debatable, because without a little marketing no one will find it.
I want to introduce you to another key element of your business.
Continuity is King.
Whenever I take time out to examine my profits compared to my time investment it always seems like continuity programs end up the winners. For example, when I sold much of my business in 2004, one element I kept was my private label to http://www.netofficetoolbox.com.
Why did I keep that when I was willing to sell off other elements of my business?
Simple. It’s continuity income with no input from me. When someone subscribes to that site, they stay a member for years…paying every month. All the customer service is handled by 1Shoppingcart. So it’s very hands free income that comes in every month.
That of course is the best kind of continuity income…money that comes in each month without you having to do anything else for it.
I also have other forms of continuity income that do require input on my side. For example my Monthly Mentor Club print newsletter which comes out every month.
This newsletter takes around 2 days total to produce each month (not too big of an investment). And I refuse to outsource any of the writing for it. Yet it produces thousands of dollars in profit for my business every month.
The beauty is that some customers have been members since the very first month it came out.
I sell it once and members stay for months (or even years). Every day I get noticed in my email about people’s credit cards being processed. Compare that to other low cost products I sell such as Indirect Persuasion. If I don’t do a promotion for that one time product (or an affiliate does a promotion), then sales aren’t made.
Which one do you think I prefer to spend the majority of my selling attention on?
That’s right. Continuity is king. As we move towards 2009 you’re going to see me concentrating more and more on the Monthly Mentor Club. In fact I have a few surprises for all the members coming up as I expand on the site and add in the “gold” membership option.
You may be wondering what the October issue is about? Continuity of course.
On October 10th at 9 AM Eastern, I’ll be uploading the October print newsletter issue for mailing. Make sure you subscribe before then to get this month’s issue.
Here is a copy of the first page of the newsletter.
I have to apologize to you, my reader. I’ve been looking at my back issues. While I’ve covered a ton of information designed to help you improve your profits online, I’ve been neglecting one of the most
important elements.
Of course I’ve mentioned it before, but I really haven’t given it the proper focus.
My business sells ebooks. My business sells CDs and DVDs. I even sell full home study kits.
But my favorite income stream is continuity income.
This is consistent money that comes in month after month. On day one you already have a specific amount of money scheduled to come in. Even if you don’t sell a single new customer this month, you still have more than enough money coming in.
Right now in my business I have multiple forms of continuity income.
For example, this print newsletter you’re reading right now is one form of continuity income. I charge monthly for it. You sign up once and you continue to receive it each month unless you cancel.
I also have the Netofficetoolbox.com site which is a private label of 1ShoppingCart. When I sold off
other portions of my internet marketing business (including even my email list) in 2004, I kept my private label. Why?
Simple. It’s reliable consistent monthly income that I don’t do anything for. While I actually have to
write this monthly newsletter (nope I don’t outsource the writing of this newsletter at all), all the customer support and processing for the 1shoppingcart site is handled by their company. I don’t do squat for it.
Each month I get a check in the mail from them for the clients I’ve referred over the years. The best
part…is that once someone starts using the system and they’ve integrated their business into it, they rarely cancel their account.
Think about what this means.
It means I saw more value in the continuity program than even the email list. The email list takes regular follow-up to make valuable while this system shares the money with me month after month even though I didn’t refer a single new client to the service for 2 years.
Besides the above two forms of continuity, I also have my monthly coaching clients (all coaching clients sign up for a monthly program) and partial ownership in a couple of other membership sites.
What kinds of continuity income do you currently have coming in?
Since I consider you my clients, even though you’re not private clients, I want to set a goal for you to create at least 1 form of continuity income within the next 60 days…and have at least 2 continuity incomes in 2009.
What type of program? I’m not going to require a specific type of program because everyone’s market is a little different. During the rest of this issue I’m going to go over some of the different forms of monthly income and how to choose the right one for your situation.
Of course, like usual, you can expect little tips and tricks to boost your monthly income all throughout the issue.
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6 Responses to “Continuity is King”
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Terry,
I’m really looking forward to this upcoming newsletter issue, as I’m planning 2 continuity products in the near future.
Nowhere in internet marketing is there such value like in your newsletters. For only $19 you give away a lot of secrets.
Yep Terry I’m looking forward your newsletter issue. now I can grow up my business and hire more employee. thank you very much for your advice
Having passive (or almost passive) income is definitely preferable to having your income directly related to how many hours you work. Netofficetoolbox is a good example of that.
However it’s not very easy to achieve and needs a lot of upfront work to reap the benefits
Hi Terry,
Continuity is definitely a very important element in any business.
The hard part is getting that first customer, once he becomes your customer, you should do everything possible to keep him as one.
The first time they buy from you, you may suffer a loss. But in future payments in the continuity model, you should be able to profit a lot more.
Nice article!
Welly Mulia
One question Terry.
May I know how you acquire the private label to 1 shoppingcart? Are there any specific requirements?
Thanks,
Welly Mulia
Wow so weird to get an email with the header ‘Continuity is King’. I thought it was a work related email as I am a Continuity Supervisor [or script supervisor] in the film industry.