Customer Service – Or Customer Annoyance?
Do you care about your customers…no I mean honestly care about your customers?
Or are they simply dollar signs to you.
Listen to some business owners talk. They love the money. They love the freedom. They’re even passionate about what they do or teach. But they HATE their customers.
Right now I’m thinking about a well known copywriter who constantly says, “Clients suck.”
Too often we’re focused on the wrong subject. We call our product our baby. We get offended if someone doesn’t like it. In fact, some people take returns as a personal assault on themselves.
Instead of falling in love with your product, fall in love with your prospect.
What do they want? What are their dreams? How can you best give them what they want?
And once you’re selling to them…continue the relationship! Don’t just do your duty of finding out what your customer want, and then ignore them. The money from any business comes from repeat sales.
The Internet has made marketers a little lazy. In the past few years you could earn a good profit from just one product being sold. That’s not normal from past marketing, nor will it be in the future. Internet marketing isn’t dying. It’s maturing.
Instead of making a profit from your first sale, be willing to break even when needed (many business models are based off of losing money on the first sale). Then give your customers such as “Wow” experience they purchase multiple products or services from you in the future.
Sometimes good customer service is as simple as a friendly gesture, a little understanding, and a human touch. Jonathan Leger has a wonderful post here, “A business lesson from the lady at the deli.”
His message is to simple be considerate of others, and understand where they’re coming from. It’s a lesson every business person should follow.Related Entries:
- Does Customer Service Matter?
- Know Your Customer
- Do They Love You Or Hate You?
- Integrity Marketing is About Loving Your Clients
- Direct Response or Branding?