Comments on: Do You Have a Product or a Business?

By: Dan Gazaway

Dan Gazaway — Sat, 16 May 2009 06:26:13 +0000

Thank you for that sound advice! You’re right on when you talked about choosing a group of customers to serve, look for the competition and create a series of products etc. I have done well with my pitching grips 101 product because, although many competitors offer “free” advice for pitching grips I offer a “hitters perspective” , what hitters think when they are facing you, and nobody else has. So you can find a niche within a crowded market as well.

By: David Cherry

David Cherry — Tue, 12 May 2009 12:38:49 +0000

Great Post! Full of insight!

We have a new service that we are coming out with and this post has me rethinking on how we are selling it. Thanks a lot!

By: Ecommerce Help - Tyrone Shum

Ecommerce Help - Tyrone Shum — Sat, 09 May 2009 08:30:29 +0000

This aritcle is great although I also have to agree with Authority Networker. True enough, you don’t ‘serve’ your products, you serve the people coming to your site. I think that it isn’t always about your product or business, instead it is about how you do business successfully while making your service satisfactory for your clients and readers. Apart from that, I also think that factors that affect SEOs can help you a lot in your business as well.

By: Authority Networker

Authority Networker — Wed, 06 May 2009 21:59:38 +0000

Internet network marketing is about people first not business plans or profits. Build people and people will build your business. You must be able to identify the needs and frustrations that your potential clients face. Then you should develop an attractive and personal business identity. This is the concept of attraction marketing, a new system where you develop ongoing relationships with clients by educating your buyers first and then moving them along the buying path in your communications. Making yourself an indispensable source of information can establish your reputation, credibility and identity as an authority networker and help build your downline fast as more and more prospects get to trust you and join your program.

By: nicholas de Castella

nicholas de Castella — Wed, 06 May 2009 02:27:40 +0000

Hi terry

I notice your blogg is your front page and want to do the same for my site

Have you written an article on how to set up your website?

I really appreciate you emails – full of useful tips

Thanks very much

Nicholas

By: Welly Mulia

Welly Mulia — Mon, 04 May 2009 18:49:08 +0000

Hi Terry,

Insightful article you got there.

It’s all about building a BUSINESS, just like you said. Putting prospects and customers through our marketing funnel to generate profits long term.

When I was first just starting out, I also fell for the get rich quick scheme with one ebook or affiliate product.

This is definitely a must-read for beginners and seasoned marketers alike.

Cheers!
Welly Mulia

By: Stefan

Stefan — Mon, 04 May 2009 18:32:22 +0000

I agree with the difference between a product and a service but am not so sure about the need to outsource as a standard strategy.

Certainly outsourcing things like your accounts makes sense unless you are an accountant but when it comes to marketing your product(s) or business there is no one out there that has more passion for, or knowledge about, your business than you.

Sure outsourcing will mean you can produce more promtional material or coverage but you can also miss out. For example I would never outsource my PPC as I would miss all the information that I can learn about my customers by looking at the keywords they choose, the response to advariants and a lot more ….. Likewise doing my own SEO teaches me more about my customers and the response to my media releases means I understand even more about where my profits are coming from.

For some people outsourcing is an option but think carefully before loosing control of your customers’ thoughts and actions.

Does my strategy work? Well it does for me. My profits grow year on year and I have high value clients worldwide. Many of them are worth six figures per purchase …. but I will be the first to admit that if I were selling a $5 item my strategy might not work.

The main thing is to keep in control of the work by doing it yourself or ensuring that you thoroughly understand what your outsourced work is accomplishing and teaching you about your customers.

Oh, by the way my average spend on marketing is three figures per year and the ROI is huge because I understand my customer and do the marketing work myself.

To your success however you market.

By: simon

simon — Mon, 04 May 2009 14:03:55 +0000

Hi Terry, thanks for the great tips with your great effort!

My opinion is, always create product that bring benefit to the customer, and always think in the customer’s stand point.

By: Hendry Lee

Hendry Lee — Mon, 04 May 2009 13:49:44 +0000

Great insight, as always, Terry.

And thanks for saying the TRUTH. I always know it isn’t that easy to profit and retire. They make it as if using AdWords you can start now and profit tomorrow. 3-9 months to get things right just sounds more feasible.

By: Terry

Terry — Mon, 04 May 2009 13:32:44 +0000

Hi Parth,

You definitely want to ask your subscribers (and even better any current buyers) what they want. I have a few past articles on research:
http://www.terrydean.org/jay-abraham-shares-his-amazon-secret/
http://www.terrydean.org/10-research-sites-you-should-bookmark/
http://www.terrydean.org/becoming-a-market-mind-reader/