Do You Have HyperCopyitis?
Do you or anyone you know suffer from hypercopyitis?
Symptoms include:
- Excessive use of exclamation marks
- Uncontrollable bursts of power words such as “Astonishing” and “Confidential” even if they don’t make sense.
- Shortness of Breath related to run-on sentences
- So much yellow highlighting that it looks someone attacked your monitor with crayons
- Fake urgency that you have to buy in the next 10 minutes…unless of course you refresh your browser.
- The feeling of being worn out and put through the ringer after a couple of pages
- Over the top claims and exaggerated promises
- Every paragraph requires a common cliche or several adjectives.
Internet marketers are especially susceptible to this life threatening illness.
Once you’ve contracted this illness, the symptoms keep growing worse. Your claims keep growing. For example, in the internet business people may start out talking about how they made $100,000 their first year online. Next thing you know they’re showing Paypal statements for $367,378 for your first 10 days.
Eventually it’s another website about how you can earn $28,436,237 in the next 20 minutes simply by making a deposit in their unmarked Swiss bank account.
Like many other problems, the afflicted individuals often live in denial.
“It’s not that bad. I can quit anytime I want. Yeah, it’s true…sorta.”
There are even support groups, oops I mean outrageously profitable million dollar Mastermind groups, to help you cope with this condition.
It’s a deceptive problem because it can actually increase the profits of your business for a time. Sure, it costs you any real relationships not based on cash. But one of the first symptoms to show up is the all consuming desire for more money in exchange for everything else in your life (family, friends, health, etc.).
While some illnesses attack your immune system directly, this one is more subtle. It begins its attack by weakening your conscience. As hypercopyitis keep working on you, eventually your conscience becomes a shriveled up thing that simply doesn’t work anymore.
If you haven’t heard from your conscience in months, you may have a serious case of hypercopyitis. Find help immediately.
While we’re still not positive exactly how the illness spreads, we do recommend a few precautions:
#1 – Make sure to avoid locations where hypercopyitis is known to make its home.
This is a highly contagious disease. It has been known to spread extremely quickly when you’re in close personal contact such as at marketing guru seminars. You can also slowly contract it through reading a constant influx of overhyped marketing newsletters. Be careful what you subscribe to.
#2 – Ignore 1 to 6 month long product launches.
While you may pick up a few ideas for your business from these, you’re taking some serious risks with hypercopyitis. Their goal is to have you slobbering all over yourself in anticipation refreshing a website over and over again five minutes before noon to see if you can be first in line for the shearing (oops, sorry again, I mean fantastic never before seen offer).
#3 – Don’t allow a marketing consultant or copywriter to talk you into something you feel uncomfortable with.
As already mentioned, the first stages of hypercopyitis are very subtle. It comes from ignoring those gentle nudges in your conscience. You’ll test the “new approach” they recommend and it may increase your immediate sales. So you do it. Next time it will be a little easier. You’re being affected without even knowing it.
Recommended Treatment and Immunization:
This issue has been plaguing me for years. I’ve been on a mission. My goal…to find a writer who sells effectively using empathy instead of hype, exaggeration, and outright lies.
After all my research, I found an authentic writer who forms a deep connection with his audience to make the sale instead of using cheap tricks.
I interviewed him for 69 minutes about how he sells so well without hype. Unlike many interviews, he had me taking notes from the get-go.
Your prescription is to click here now to find out more about indirect persuasion and graceful selling…
Disclaimer: Hypercopyitis is not a real disease and not recognized by any medical institution. The above is not real medical advice. 
- Hypercopyitis Outbreak Spreading
- Quit Working So Hard
- Do Follow Bookmarking
- What About Product Launches?
- Do You Like Jesus, But Not the Church?
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Terry, this authentic writer you mention is what I call an “underground copy master”. I say “underground” only because he’s not a name you here “hyped” all over the internet these days.
But let me tell you, he’s shown me how to break through my old templated, full-of-hype copywriting to the next level of direct response copy.
Great job on getting this interview with him!
Maybe not medical advice, but sound advice.
Thanks.
[...] Do You Have HyperCopyitis? [...]
[...] Do You Have HyperCopyitis? Do you or anyone you know suffer from hypercopyitis? Symptoms include: Excessive use of exclamation marks, Uncontrollable bursts of power words such as “Astonishing” and “Confidential” even if they don’t make sense, Shortness of Breath related to run-on sentences, So much yellow highlighting that it looks someone attacked your monitor with crayons, Fake urgency that you [...] Click Here to Read More: http://www.terrydean.org/do-you-have-hypercopyitis/ [...]
[...] was perusing Terry Dean’s online business blog today and happened across a hilarious post called “Do You Have [...]
[...] Do You Have HyperCopyitis? : Internet Business Coaching by Terry Dean If you haven’t heard from your conscience in months, you may have a serious case of hypercopyitis. (tags: marketing) [...]
Hi Terry,
This is just to say ….Thanks.
Thanks for the interview with Shaune, and the truly important information it contains. It cuts through the flotsam & jetsom of copy and sales advice, and gets right to the heart of the matter; how to define your relationship with your readers.
Beyond that, Thanks for your integrity, your example, and your vision.
Thanks for being a man of Faith, and a man of principle.
Thanks for being a touchstone that helps me keep on track.
Oh yea…Thanks for the humor in a field where too many take themselves way too seriously
)
[...] this is the first time you’ve heard about this devastating disease, make sure to read this hypercopyitis news report here. Hypercopyitis is quickly reaching epidemic [...]
What Is Hype?…
With Terry Dean railing against “hypercopyitis” on his blog, I thought it would be a good time to define what “hype” actually is.
Because lately I’ve noticed consumers of information are very “anti-hype.” I bel…
Some hype is just down-right insulting to the customer. I recently heard an ad for a mortgage company that stated “…. and we will quote you a rate regardless of your credit history.” Of course they will QUOTE a rate. You just won’t receive that rate. I have found in my 37 years of business that honesty and integrity are the ingrediants that lead to long term business relationships.
Thanks for the good chuckle. Keep ‘em comin’!
[...] a serious issue of hypercopyitis which often seems to work in this [...]