Dogs Dont Say MEOW
The cat wanted to prove just how dumb the family dog was.
So he decided to teach him something basic – like how to meow.
The cat pulled Rover aside and said, “All you have to do is open your mouth…and MEOW comes out. Ok…now you try.”
The dog sits there…eventually whining.
So the cat tries again, “No, it sounds like this, MEOW.”
The dog sites there…and barks.
Now the cat is frustrated. So he tries one more time, “It’s like this, MEOW.”
The dog sites there…sees his own tail wiggling…grabs it falling over in a pile.
The cat walks off in frustration saying, “I TOLD you dogs were dumb.”
Why this stupid little story about the cat and the dog? I don’t know about you, but I’m totally annoyed at all these internet gurus who sell coaching programs, but it’s NOT the expert doing the coaching. It’s a $10 an hour employee they’ve handed a little manual to with instructions to teach an entrepreneur how to succeed online.
The cat has a better chance of teaching the dog to say meow.
Employees and entrepreneurs think differently. In fact, part of the challenge when coaching someone who is just starting out in business is helping them get over the employee mentality.
Entrepreneurs aren’t paid for the hours they work for example. They’re paid for the value they create. As they leverage their efforts, both the risks and the rewards grow.
I’ve had several companies contact me recently with the offer to run “coaching services” for my customers. They did all the normal name dropping of everyone they worked for and how good they were at closing people into high dollar coaching programs.
Yet when I did my research on these people’s coaching programs (the people they said they worked with) the majority of what I found were complaints about high pressure sales tactics and unhappy clients.
In my opinion…it’s because cats can’t teach dogs to meow.
Can coaching entrepreneurs be leveraged? Of course it can, but it is NOT through employees. You can do group coaching programs. You can use the same coaching strategies in a product (in the Monthly Mentor Club I’m teaching you DIRECTLY from questions and strategies my one-on-one coaching clients needed).
And you can rest assured…I do all the writing personally for the club.
And you’ll find several organizations who taught their coaching strategies to other entrepreneurs interested in running their own coaching businesses. They just don’t have employees doing the coaching.
Below is a quick video of me meowing at my german shepherd Champ. I wanted him to give me the head tilt (he has tilted his head so far at times it goes completely sideways), but instead he just complained about it. Or maybe he was trying to Meow at the end. 
Rest assured. No dogs were harmed in the making of this video…although Champ was quite annoyed.
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Well I’ve been pitched to by these guys and I smelt a rat or maybe that’s a cat – and stalled them.
Terry I hope we’re going to get more fun posts like this!
Seriously, I was a College teacher for many years and appreciate your point!
Hey Terry, I just had to comment on this one – You did “doggone GOOD!”
And Champ is a REAL CHAMP, for sure! A GOOD LOOK’in Canine, too, I might add! Respectfully, Trisha
P.S. Terry,
I made one, One inquiry with one Top Guru, and in a flash, they contacted me for
their $10K Mentoring Program! No soft sell either, rather a high pressure sales
pitch. What got me though was that they didn’t even FIRST try to sell me a $2K or
$3K program – NO, a $10,000 ONE – right out of the gate! THAT DID IT FOR ME!
I respected the guy’s name at least – before THAT, but NO LONGER! Thanks for
the added warning though! Let the “buyer beware!” I think I’ll avoid ALL those so
called “Top Gurus” thank you very much – yourself aside!
This is a great post for a few reasons. Of course, you are letting us know that you share a quality product by contrasting what you do with what others do. You also make a good point on these other coaching programs. I’ve wondered before how much help I was really getting from the employees who answered the phone. There is a completely different mindset required when you work with entrepreneurs and there are very few employees who will convey that in coaching.
What I got out of your post the most, however, was where you get some of your content. I sometimes struggle with what I should share in my coaching programs because there is only so much that can be said and so many ways to say it. The fact that you take questions you’re seeing with your private coaching clients and using that as the basis of your monthly coaching is an excellent example of the entrepreneurial idea. Get paid to do something that needs to be done anyway.
Great post. Thanks so much for providing real content and not infomercials in your postings.
Thanks !!
Very nice dog!!
I have cat but also like nice dogs.
Terry;
I can tell people first hand that your Monthly Mentor Club is a great value. Your December newsletter was one of the best ones you’ve ever mailed.
You are dead on about employees not being able to provide proper coaching to break free from being an employee… well duh… here’s your sign! Kind of like a swimming teacher who cannot swim!
The only big name that I know of who is upfront about their coaching program being handled by others is Joe Vitale… (I’ve not been in his program, only read the ads) I think he has different levels of coaching (he may do the upper levels personally – I don’t know) – he says in the ads that he has personally trained the coaches. I don’t know if they’re the same group you mentioned, or, if they’re really a private group he hires and qualifies… would be intereseted to hear from someone who’s been in his program(s).
Thanks for a great post… I think we can always learn more from watching animals!
Employees and entrepenuers really do think differently. I like your statement, “Entrepreneurs aren’t paid for the hours they work for example. They’re paid for the value they create. As they leverage their efforts, both the risks and the rewards grow”.
Since this is the case, then would you call entrpenuers “value creators”?
Great post and a great responce from Jeff hardwick. I loved his first line. Have a great week to all
That’s funny, my dog started barking when he heard the video playing.
I’m sorry that’s just ridiculously hilarious!
Great post, great vid!
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Hi Terry, great post. We have the same problem probelm in the UK too. Some pretty reputable companies making a fast buck.
One guy even put a buy a franchise and make money banner in the front of his website… The same website he sends prospects too. It’s a bit like saying look at the money I am making out of you.
We live in crazy times. When You can smell the desparatiion it’s never a good time to buy.
Hi Terry,
What a giggle! But very true! I only like learning from people that I have actually developed a relationship with and whom I know I can contact personally if I absolutely need to which is often hardly ever. Just knowing I can communicate with my mentor if needed is what sells me.
If I find I am talking more to someone else I am not interested.
Nice dog!
Jacinta
What a great way to contrast the difference between those programs that are just in it for the buck when it comes to entrepreneurial training and those that are truly trying to make a difference for their clients.
Nice DOG!.. ha ha.. its great topic .I is new here but will be visiting more often as you have done a good job. Your blog is very interesting for me.
Thanks
I wanted to post a quick thank you for all the kind commments about the article and Champ. You are the best!
Now this is something I never thought that I’d see. How can someone offer “coaching services”? Sure, there are “coaches” out there who just happened to read a book about “The Secret” and suddenly became coaches. But a company offering coaching services? That’s new and I hope it doesn’t last long.
The dog really says “meow”. I think champ had a cat friend. It really makes me laugh. Seriously!
I was laughing myself when I read your article, very funny and very entertaining. I do not believe a dog can say meow ha …ha .. ha … but it’s real, oh no…