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DVD Business Plan

I LOVE the information business. I’ve produced ebooks, audio interviews, membership sites, a print newsletter, coaching programs, etc.

But I think the product which I have the most fun creating are simple DVDs. Create an outline and basic script. Shoot the video. Edit it. Turn it into a DVD. Then do it again. In fact over the past month I’ve realized I’ve kind of let DVD production fall to the side for other projects…and I haven’t been having as much fun without it.

I recently published an article listing the tools I use to create online videos and DVDs. You can read it here…

Today I’m working on my next DVD (showing you how to create your own DVDs). Here is one of the intro clips from it about a basic DVD business plan.


Written by Terry · Filed Under All 

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10 Responses to “DVD Business Plan”

  1. Bob McClain on April 6th, 2009 1:10 pm

    Now this is something I can really sink my teeth into. Admittedly, I just bought my first video camera, a little Insignia HD camera. I would really like to learn how to use it as both a promotional tool and to make and sell DVDs.

    My biggest problem is that I’m a writter, not a graphics person. I also have Camtasia Studio and am really struggling to understand how it works. (Might be another possible info product there.)

    My other issue is that I hate videos. Written material I can “scan and grab” what I want. Videos I must sit through and I don’t have the patience. Is this a generational issue or are some people actually willing to sit through videos because they are visual learners?

    And have you found a time length that people are willing to watch but beyond that they aren’t? Just some thought and questions to stimulate the conversation…

  2. Barbara Karafokas on April 6th, 2009 1:16 pm

    Hi Terry,

    Making DVD’s is a great idea… The problem I have at the moment is selling. Getting people to buy.

    Can you write an article with a brief plan outline as to how you may go about selling your DVD’s.

    Thanks,

    Barbara

  3. Terry on April 6th, 2009 1:21 pm

    Bob: There are different types of learners. Some love to read which I’ll bet you’re one of. Others love audio. Some love video. And some like events (I hate those personally). For video length, the best clips are 2 to 5 minutes although I go over and hit the 8 to 10 minute mark. That is too long! The goal though is that 2 to 5 minute range for the videos. Break down the subjects when you can to smaller clips (mine used to be even longer than they are now – and you do lose viewers).

    Barbara: More likely I’ll post a brief video on that subject (selling DVDs) since I’m doing videos on this subject at the moment. But I agree with you…the first hurdle people have is doing the DVD. The next big one is SELLING it.

  4. Internet Business With Purpose on April 6th, 2009 1:46 pm

    Hi Terry,
    You video is very helpful. I just made my first video. You are giving me some great ideas for a DVD Business plan.

    Thanks,
    Greg

  5. Michael on April 6th, 2009 2:17 pm

    Quality, quality, and more quality stuff, Terry!
    You continue to provide solid content that feeds
    the creative minds of the Internet masses…

    Thanks for sharing,
    Dr. Mike

    “Keep on, Keeping On…”

  6. Dave on April 7th, 2009 2:30 am

    ***quote***”
    Bob McClain

    My other issue is that I hate videos. Written material I can “scan and grab” what I want. Videos I must sit through and I don’t have the patience. Is this a generational issue or are some people actually willing to sit through videos because they are visual learners?”
    ***end***

    I understand how you feel but I’m just the opposite. I don’t want to be tied to the computer reading. I’d rather get the message in an audio or video. This way I can move around and do other things and still get the message.

    I personally would like to see more people using audio and video along side the written word. And even better would be if they allowed me to download it to my ipod so I can take it with me.

    Dave

    PS. Terry…great info…thanks

  7. Jeff Staniforth on April 7th, 2009 8:19 pm

    Hello,

    For me its more a matter of comprehension, how much you take in. I can read quickly, but by watching a video I take in more.

    See: http://kokoronashi.exteen.com/images/X6811170-0.jpg

    It explains how much you remember given the different involvements.

    Jeff

  8. Tom Gallagher on April 8th, 2009 5:15 pm

    Hi Terry
    Once again an interesting concept. I never even thought of Video for promoting any part of my sites, but now I can see where it would work.
    When you think about it, most ecourses now include printed matter accompanied with video tutorials and one I am studying at present, without the side by side video, I would be lost. I usually print off the readable section and study it first, then run the video. When I run the video, the visual stays in my head and then I read again. This helps the article to make more sense to me.
    As they say in Ireland, “thats a cracker, Terry”..
    Kind regards
    Tom

  9. Ryan Crist on April 13th, 2009 10:07 am

    Thanks Terry for this great post and video. I will attest that video sells very well online especially in the membership format. I’m really wanting to put together some dvd’s for sale. There are a ton of visual learners surfing the web for dvd’s! Keep up the great work. I’m a faithful reader of your work and fellow hoosier.

    Ryan

  10. Dan Gazaway on April 15th, 2009 3:25 pm

    Terry, Your Internet Lifestyle System DVD Series is amazing! I have taken many mentoring classes and listened to a lot of DVD’s about creating wealth on the internet. What I like about yours is how easy it is to understand and implement right away. The step by step process is genius. I’m glad you are in the process of creating more DVD’s so we can all benefit from it.

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