Extreme Writing Strategies
Are you normal?
If you are, I’ll bet you find building an online business quite difficult.
The Internet is awesome because you have a worldwide audience. The Internet is a pain in the butt because you have worldwide competition.
That competition means EVERYONE is clamoring for attention. The next website is only a click away. Those websites are filled with shiny new gadgets. There is more free content online than ever before. And there are more items being sold than ever before.
Worst of all, it appears your audience’s attention span is dropping with the use of both TV and the Internet.
The good news is that there’s a solution…but it won’t be found in being NORMAL!
You need to become an extremist for your viewpoint.
Look at those who stand out. They’re a voice. They’re extreme in their viewpoint.
For example, take any political talk show host that’s popular. Are they “normal?” For example, is Rush Limbaugh normal? Neither the people who love or the ones that hate him would likely consider him “normal?” And that’s a key there – most people either love him or hate him.
Now take any of the stars that come out of “reality” TV. Are the ones who stand out and recognized normal, just fit into the group types? No. They STAND OUT.
That’s what I’m talking about when I’m pushing you to become an extreme writer, an extreme internet business owner, and an extreme stand out personality.
What kinds of strategies can you use to become extreme in your writing?
The big one is to QUIT being a parrot. Quit repeating what everybody else says…and get a voice. Maybe someone will disagree with you. Great. That means they’re listening. The worst thing your audience can do is simply tune you out.
Here are a few idea jogging questions to get you thinking about what you can write about…
1. What are some of the biggest lies commonly told in your industry?
2. When have you been the angriest in your business life?
3. What’s the biggest mistake of your life…and how does that relate to your subject?
4. What’s the big vision for your business – how do you want to uniquely change the world?
5. What are some of the best qualities of your competitors? What COULD you recommend them for?
6. What’s one personal or business story that changed your life? What’s the biggest “life change” you had?
7. What do you “stand for” in life and/or business?
Write a post or email about a couple of the ideas above. And be real in it. Give a story. Let them know how you feel.
I looked back at my previous posts on this blog…and #1 in comments…is still the totally OFF TOPIC post about my golden retriever Rocky dying last year. It has zero to do with internet business, yet it had the largest response.
The secret here is I wrote the post the next morning when I still very upset. My emotion was obvious.
What can you write about where your emotion will shine through?
This applies to blog posts, emails, sales copy, videos, etc. Show yourself to be a real person instead of just a content machine.
In addition be willing to meet with your customers and clients OFF the internet instead of just being an online personality.
This is somewhere where I’ve been a little lacking as I have to admit to being somewhat of a hermit. I don’t like traveling so don’t go to most business events (and I don’t always like what goes on at many events).
But I am speaking at an upcoming event in Orlando, Florida in January 2010.
As someone who moved out of Indiana because of the cold, where could be a better location to be than Orlando in January?
Find out more about the internet super stars conference here…
There is a special discount price for anyone who reserves their ticket before December 1st. So check it out today. You don’t want to miss out on the special pricing (even the normal price is much lower than other events of its type and many individual internet marketing products).
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