How to Get a Copywriting Education for Under $100

Are you ready to get an education in making money on and off the Internet…one that will last you for the rest of your life?

What if it costs less than $100?

I love information products.  I have hundreds of CDs, DVDs, eBooks, and manuals.  I’ve attended dozens of seminars.  My education has cost me at least $100,000 over the years. 

My absolute favorite information product is the simple…lowly physcial book.  Everyone is a little different in which form they prefer to learn from.  I love to sit outside and read.  It’s fun.  It’s enjoyable.  And it beats every other information format for me. 

My office is filled with books.  My wife and I also have a game room in our house with bookshelves lining the walls.  It is full of books.  Books have flowed into another room of the house. They take up a lot of room, but you won’t get me to part with them anytime soon.

I remember at a conference where another speaker was talking.  He said that if you ever get into financial problems, you call your books for cash.  Kirt Christensen leaned over to me and said, “Forget that…I’ll sell my clothes before my books!”

I wholeheartily agree.

Today I want to share with you how to get a top notch copywriting education for under $100.  Yes, there are some great courses out there for $200, $500, and even $2,000.  They often go into more advanced strategies.  But you can get started on a budget with just these resources to start.

And no…these are not affiliate links.  They are direct links to the books on  I get no commission from them (although I do get royalties for my book).

Tested Advertising Methods
John Caples – $11.32

This is one of the must read classics that virtually every copywriter uses and recommends.  It shows you why testing is the only way you can really measure an ad.  It also teaches you the basic systems to get started writing.

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
By Maria Veloso – $15.58

This book isn’t often mentioned when talking about copywriting, but I love it.  Many copywriting books talk about what you should do, but they don’t give you the How.  Maria has included in her book tools…a checklist…a list of emotional words…and more.  In other books, you would be told to pay at least $200 for a “backend” course to get the meat she gives in the book itself.

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
By Dan Kennedy – $10.61

Dan’s book contains a lot of valuable insight and a system for writing your sales letter.  There are a lot of nuggets throughout the book you can immediately take and use.  The promotion for his other courses and products is a little heavy though compared to all the other books in this list.

Internet Integrity: The Truth About How ANY Business Can Increase Profits Online
By Terry Dean – $19.95

This book isn’t about just copywriting, although a 15 step copywriting system is included.  It also covers how to generate visitors to your website and how to use email to close them.  There is also a chapter dedicated to local businesses and people who are just starting out without a product to sell.  It’s a great beginning Internet marketing education for under $20.

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy
By Joe Sugarman – $39.95

I could have easily listed at least 2 or 3 other books if I left this one out.  It really is that good.  It includes his 24 psychological triggers, the slippery slope, and many other strategies.  There are two additional books to the series, and while they’re good, they are not as good at this one in my opinion.

All 5 books above add up to $97.41 today at Amazon.  Get started in copywriting for under $100 with these resources.  If you master this skill, you’re on your way to success.  No money changes hands until something is sold.  Copywriters hold the key to selling on the web, through the mail, on video, and in person.

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