How to Get a Copywriting Education for Under $100
Are you ready to get an education in making money on and off the Internet…one that will last you for the rest of your life?
What if it costs less than $100?
I love information products. I have hundreds of CDs, DVDs, eBooks, and manuals. I’ve attended dozens of seminars. My education has cost me at least $100,000 over the years.
My absolute favorite information product is the simple…lowly physcial book. Everyone is a little different in which form they prefer to learn from. I love to sit outside and read. It’s fun. It’s enjoyable. And it beats every other information format for me.
My office is filled with books. My wife and I also have a game room in our house with bookshelves lining the walls. It is full of books. Books have flowed into another room of the house. They take up a lot of room, but you won’t get me to part with them anytime soon.
I remember at a conference where another speaker was talking. He said that if you ever get into financial problems, you call your books for cash. Kirt Christensen leaned over to me and said, “Forget that…I’ll sell my clothes before my books!”
I wholeheartily agree.
Today I want to share with you how to get a top notch copywriting education for under $100. Yes, there are some great courses out there for $200, $500, and even $2,000. They often go into more advanced strategies. But you can get started on a budget with just these resources to start.
And no…these are not affiliate links. They are direct links to the books on Amazon.com. I get no commission from them (although I do get royalties for my book).
Tested Advertising Methods
John Caples – $11.32
This is one of the must read classics that virtually every copywriter uses and recommends. It shows you why testing is the only way you can really measure an ad. It also teaches you the basic systems to get started writing.
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
By Maria Veloso – $15.58
This book isn’t often mentioned when talking about copywriting, but I love it. Many copywriting books talk about what you should do, but they don’t give you the How. Maria has included in her book tools…a checklist…a list of emotional words…and more. In other books, you would be told to pay at least $200 for a “backend” course to get the meat she gives in the book itself.
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
By Dan Kennedy – $10.61
Dan’s book contains a lot of valuable insight and a system for writing your sales letter. There are a lot of nuggets throughout the book you can immediately take and use. The promotion for his other courses and products is a little heavy though compared to all the other books in this list.
Internet Integrity: The Truth About How ANY Business Can Increase Profits Online
By Terry Dean – $19.95
This book isn’t about just copywriting, although a 15 step copywriting system is included. It also covers how to generate visitors to your website and how to use email to close them. There is also a chapter dedicated to local businesses and people who are just starting out without a product to sell. It’s a great beginning Internet marketing education for under $20.
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy
By Joe Sugarman – $39.95
I could have easily listed at least 2 or 3 other books if I left this one out. It really is that good. It includes his 24 psychological triggers, the slippery slope, and many other strategies. There are two additional books to the series, and while they’re good, they are not as good at this one in my opinion.
All 5 books above add up to $97.41 today at Amazon. Get started in copywriting for under $100 with these resources. If you master this skill, you’re on your way to success. No money changes hands until something is sold. Copywriters hold the key to selling on the web, through the mail, on video, and in person.
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I think Bob Bly’s “The Copywriter’s Handbook” is a must. Also available on Amazon.
Another Free Book From James Brausch – “The Irresistible Offer”…
James Brausch is offering another free book. This one, “The Irrestistible Offer” would be very useful to me. I just sold my first products a couple of days ago, and there is much room for improvement.
Thanks to James, I was inspired to cr…
I own a few of those and it looks like I’m going to be adding a few books to my collection…thanks for bringing these resources to my attention. I also liked the Robert Collier Letter Book.
Both Bob Bly’s copywriting books and Robert Collier’s book are top notch. I’ll probably do another listing of additional copywriting books sometime in the future (as I probably have close to 50 or more).
[...] The second is How to Get a Copywriting Education for under $100 by Terry Dean who has been very successful online. He also happens to be a fellow Hoosier. I grew up in Valparaiso if you’re scoring at home. [...]
[...] March 12, 2007Learn How to Be an Entrepreneur for Under $100 This is a follow-up to my “How to Get a Copywriting Education for Under $100.” Today I’m covering how to develop an entrepreneur mindset for under $100. [...]
Terry,
Thanks for the tips. Got one for you and all your readers that’ll save you over $26, so you can buy two more books.
Instead of buying Joe Sugarman’s “Advertising Secrets of the Written Word” for $39.95 on Amazon, buy Joe’s “The Adweek Copywriting Handbook” for just $13.57… It’s the same book! And, it is great. Just go to Amazon and search for “Joseph Sugarman”. Both of the above-mentioned books are listed. Happy reading.
Hi Dale,
Thank you for your tip…
Now I’m going to to have to go back to the post and add another book or two (Method Marketing by Denny Hatch is definitely going in).
[...] Practical Ways to Earn More By Working LessFree Dan Kennedy ContestNew Blog Design And Plug-InsHow to Get a Copywriting Education for Under $10010 Ways to Generate Website Traffic for BeginnersUnplug For Ideas10 Internet Marketing Rules to Live [...]
Thanks for this list of great books.
I think it’s highly recommendable people create their own ’system’ for writing copy. Yes, I’m a systematization freak – but it can help you focus, which generally results in better performing copy.
-Dave
Lots of books here that I use. Maria’s is a favorite. I actually created a cheat sheet from her book that I keep in front of me when I’m writing copy. I also use Bly’s book and I have Mark Joyner’s “The Irresistible Offer.”
However, I’d like to recommend a book that, while it’s not a copywriting book, is a great way to stimulate ideas and get people thinking in a promotional way. The book is called “How To Persuade People Who Don’t Want To Be Persuaded” by Joel Bauer.
Joel is one of those guys that corporations hire to “hawk” their products at trade shows. He’s so good that he commands a very high price for his services. Read the book and try to figure out how to transfer his visual conversion tactics to your web pages.
Anything written by Dan Kennedy, Terry Dean and Jay Abraham is money in your wallet if you apply their strategies! I have a wealthy bookshelf myself and always listen to audiotapes about wealth creation, internet marketing etc. on my way to the office. I find when I continually stimulate my brain with great knowledge I’m at my best and tend to more projects done much quicker and more effective.