Instant Credibility Revealed
Would you like increased credibility?
How about being able to charge higher fees?
What about an open door to free publicity?
Most business owners want all the above, but they don’t know how to get it.
The solution is simple. Write a book.
“Are you an author?”
If anyone asks you that question, they’re not expecting you to respond with all the ebooks you’ve written, the audios you’ve recorded, or your DVDs. They’re asking you if you’re written a physical print book they can carry off with them.
There is something about being an author that you can’t match with ebooks, audios, or DVDs. In fact I often ask people what’s the easiest way to be perceived as an expert on your topic.
It’s simple. Write the book. As soon as you have a book on the topic, you’re seen as the expert. Even if nobody ever reads the book, they still see you as the expert because you wrote it.
I’ve already published a couple of books, and I’m working on my next one this summer.
The question is, when will you do your first book?
First of all, let’s cover who SHOULDN’T write a book. Obviously it’s not for everyone.
First of all, DON’T write a book if you expect to become wealthy just selling your little book to the world. The authors who make a good living just from selling their books are few and far between. I definitely don’t! Not even close. For me, books are just a little stream of income.
They generate leads. They add more credibility to my business. But I’m glad I don’t have to live on the income generated from them!
This leads us to the second type of person who shouldn’t write a book. I would NOT write a book if you don’t have anything else to sell. You’re going to find the time invested in writing and promoting your book will not bring in a good hourly rate.
For those of us who have a successful business, if we relied on the book income alone, we would be losing money every minute we’re promoting our books.
So who should write a book? Well, if you’re an information producer, it’s an obvious front end lead generator. You write and promote your front end book to generate leads for all your other items (ebooks, audios, DVDs, coaching, etc.).
Let’s take a professional speaker. Who do you think is going to get higher paying speaking engagements…the author or the non-author (all other things being equal)? The author is. You’re the EXPERT because you have a book.
If you have ANY type of service business, you need a book. For example, let’s say you’re a real estate agent. Who do you think would get the listing if agent A was the normal agent while agent B also wrote the book, “How to Sell Your Home for Top Dollar in Today’s Economy?”
It again comes back to that credibility and perceived expertise. The author immediately receives more of both.
What if you’re not a writer? In fact, you hate writing. That doesn’t matter. It is not a reason to sit on the sidelines missing out on all the benefits of being an author. Even non-writers can get their book written and published quickly.
That’s the subject I’m covering in the June issue of the Monthly Mentor Club. On Wednesday the 10th at 9 AM Eastern Time I’m sending out this month’s issue to all my subscribers. It covers a complete step-by-step system to help even non-writers get their first book written and published…instantly increasing their credibility, boosting their prices, and becoming a target for publicity.
Join the Monthly Mentor Club here…
In this issue I cover:
- How to create your book strategy (the end goal of your book and how it increases your sales from everything else you offer).
- 2 Methods of quickly and easily outlining your book.
- 3 Strategies even NON-writers can use to produce an excellent business building book.
- 3 Ways to give yourself a little kick in the butt to get the book done this week (these 3 strategies could be used for other projects as well).
- How to brainstorm and PROVE you have a winning title before you publish the book.
- A discussion on the top print-on-demand publishers and how to choose the right one for your book today (depending on your goals).
A book can be used to increase the profits of anyone in business today. This issue covers step-by-step how to create the ideas, write the outline, produce the book, and get it published.
And of course you get a load of bonuses just for giving it a try…
- 5 Reasons to Write a Book Today
- Florida Moving Special
- Local Internet Consultants
- DVD Business Plan
- Special Club Announcement