Browse > Home / All / Instant Credibility Revealed

Instant Credibility Revealed

Would you like increased credibility?

How about being able to charge higher fees?

What about an open door to free publicity?

Most business owners want all the above, but they don’t know how to get it.

The solution is simple. Write a book.

“Are you an author?”

If anyone asks you that question, they’re not expecting you to respond with all the ebooks you’ve written, the audios you’ve recorded, or your DVDs. They’re asking you if you’re written a physical print book they can carry off with them.

There is something about being an author that you can’t match with ebooks, audios, or DVDs. In fact I often ask people what’s the easiest way to be perceived as an expert on your topic.

It’s simple. Write the book. As soon as you have a book on the topic, you’re seen as the expert. Even if nobody ever reads the book, they still see you as the expert because you wrote it.

I’ve already published a couple of books, and I’m working on my next one this summer.

The question is, when will you do your first book?

First of all, let’s cover who SHOULDN’T write a book. Obviously it’s not for everyone.

First of all, DON’T write a book if you expect to become wealthy just selling your little book to the world. The authors who make a good living just from selling their books are few and far between. I definitely don’t! Not even close. For me, books are just a little stream of income.

They generate leads. They add more credibility to my business. But I’m glad I don’t have to live on the income generated from them!

This leads us to the second type of person who shouldn’t write a book. I would NOT write a book if you don’t have anything else to sell. You’re going to find the time invested in writing and promoting your book will not bring in a good hourly rate.

For those of us who have a successful business, if we relied on the book income alone, we would be losing money every minute we’re promoting our books.

So who should write a book? Well, if you’re an information producer, it’s an obvious front end lead generator. You write and promote your front end book to generate leads for all your other items (ebooks, audios, DVDs, coaching, etc.).

Let’s take a professional speaker. Who do you think is going to get higher paying speaking engagements…the author or the non-author (all other things being equal)? The author is. You’re the EXPERT because you have a book.

If you have ANY type of service business, you need a book. For example, let’s say you’re a real estate agent. Who do you think would get the listing if agent A was the normal agent while agent B also wrote the book, “How to Sell Your Home for Top Dollar in Today’s Economy?”

It again comes back to that credibility and perceived expertise. The author immediately receives more of both.

What if you’re not a writer? In fact, you hate writing. That doesn’t matter. It is not a reason to sit on the sidelines missing out on all the benefits of being an author. Even non-writers can get their book written and published quickly.

That’s the subject I’m covering in the June issue of the Monthly Mentor Club. On Wednesday the 10th at 9 AM Eastern Time I’m sending out this month’s issue to all my subscribers. It covers a complete step-by-step system to help even non-writers get their first book written and published…instantly increasing their credibility, boosting their prices, and becoming a target for publicity.

Join the Monthly Mentor Club here…

In this issue I cover:

- How to create your book strategy (the end goal of your book and how it increases your sales from everything else you offer).

- 2 Methods of quickly and easily outlining your book.

- 3 Strategies even NON-writers can use to produce an excellent business building book.

- 3 Ways to give yourself a little kick in the butt to get the book done this week (these 3 strategies could be used for other projects as well).

- How to brainstorm and PROVE you have a winning title before you publish the book.

- A discussion on the top print-on-demand publishers and how to choose the right one for your book today (depending on your goals).

A book can be used to increase the profits of anyone in business today. This issue covers step-by-step how to create the ideas, write the outline, produce the book, and get it published.

And of course you get a load of bonuses just for giving it a try…


Join the Monthly Mentor Club here…

Written by Terry · Filed Under All 

Related Entries:

Comments

3 Responses to “Instant Credibility Revealed”

  1. edwin on June 8th, 2009 12:34 pm

    Hi terry:

    I want you to know I like your teaching style, in fact you do something that I use to do when I use to teach years ago. You briefly go over what you covered in the last lesson before starting with the next lesson plan.

    I use to do that as well although I had some one complain about why I repeat stuff when I trained new mlm representatives or when I did presentations for the opportunity

    I did it in the best interest of the student to help increase the comprehension and retention of the material I was teaching, for those who were not there or were spacey on that day, I did a quick recap so they also benefited, thereby, maximizing the number of students who actually learned my course and material vs minimizing it.

    Yes…this is the reason I also did a quick summary and overview of what was covered in the last lesson.

    I am currently listening and completing your email list building course which I purchased some time ago, but finally completing some time I believe by this week or early next week I am on tape 6, yes I recoreded onto some tape cassettes so I can listen to them on the run.

    Just want you to know and others to know, that I believe your teaching style in my opinion may be one of the best in as far how many people can you actually maximize in their learning the material you are teaching. I got all this from listening to your lessons on audio………best to you….edwin

    p.s. Oh i have been getting my newsletters regularly now via snail mail.;.)

  2. Minisite Design Service on June 8th, 2009 12:54 pm

    Hi Terry,

    Can’t wait for the next issue of the MMC to see what you have got in store there.

    Yup I agree that writing a book for the sole purpose of merely trying to profit from the sales of the book will not rewarding. Most of the times it will be disappointing.

    We should think longer term and have it as lead generators, just like you mentioned.

    A profitable business is built around great lead generators and high converting back end products that sell at a much higher price.

    Cheers!
    Welly Mulia

  3. Minisite Design on October 19th, 2009 2:48 pm

    Great stuff Terry, just joined the MMC .. looking forward to learning from a master. ;)

    Thanks,
    Janan

Got something to say?





Comments will be sent to the moderation queue.