Interesting Results
The special offer for this week is over. It has some very interesting results.
Some bloggers tell you aggressively selling will offend your readers. Yet, I found all the most important stats went up during the special. The average traffic went up. Repeat visitors went up. Outgoing links to all my product pages went up.
One of the stats I keep a close eye on are the RSS feed subscribers and email subscribers of the blog. Both of these numbers went up during the sale. This doesn’t surprise me as there was even a comment on the first post about this is why readers should make sure to be on the RSS feed. If you’re not subscribed to the blog, it would have been very easy to miss the specials. If you’re not a subscriber, please use the buttons on the right to subscribe now.
Even though they had nothing to do with the special, I had quite a few special offer customers pick up another product from one of the top links on the blog. Sales went up accross the board…the special did not slow sales on any of my other products.
Another stat I’m not going to release publicly here was also very interesting to me. Since there were three products in the special, all with links to their main sales pages, I kept an eye on which one of those links was the most popular. There was a very clear winner about which product most interested the readers…which is very good information for me in the future. This is something I will let my paid newsletter members in on next month.
You will be seeing more future specials (both of the 24 and 48 hour varities – the length of the special is still in testing for me). You of course will continue to see great content.
If you’re a blogger, why aren’t you running specials? Just make sure they’re exciting enough for people to take action now. Everybody wins. Your subscribers win by getting a great deal. You win with additional sales and increased subscriber numbers.
I found this older post on James Braush’s blog about his experience with 24 hour specials very interesting…I agree with all 8 suggestions he gives you.
Related Entries:- Thank You And Survey Results
- 3 Rules for Making Offers
- 5R Research and Conversion
- Great Blog Reading to End Your Week
- 24 Hours Left on Special…
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