Internet Marketing Propaganda Is Costing You
“There’s nothing so absurd that if you repeat it often enough, people will believe it.”
William James, author of Principles of Psychology in 1890
“Make the lie big, make it simple, keep saying it, and eventually they will believe it”
Why in the world would I quote Adolf Hitler here?
Obviously he knew how to run a propaganda machine.
The quote above applies to a lot more than just politics (although it seems some politicians in both major parties are masters of it).
Where does this apply to internet marketers?
This industry is loaded with propaganda.
The myths are big. They’re simple. People keep repeating them. And many believe them.
The propaganda machines roll out…with launch after launch in our industry.
Here are just a few of the lies being told.
1. You can make money overnight.
This is probably the biggest one. All you have to do is buy the super-duper widget and money will just show up at your doorstep. Push this button on your computer and money comes out. I’m still trying to find that BUTTON! Must only be on Macs.
“If you’re not making a million a year online, you must be doing something wrong” kind of fits in here as well. Perhaps that’s not the business model you’re going after…or you simply haven’t been growing your business long enough.
It takes work to get anything accomplished online. AND it takes a heavy learning process. I can’t say it’s hard work, because delivering pizzas in a blizzard was much harder work than anything I’ve ever done in internet business.
But you will have to think. You will have to learn. You will have to grow. And you’ll have to face your fears (this is a big one).
You have to learn how to create and share value with others to receive income in return. That’s why no one is ever going to hand you a complete whiz-bang income without you doing anything. The biggest problem with “biz opps” is that people have unrealistic expectations. They feel they will never have to “think” again…just buy the system that does it for them.
Ever wonder why we talk so much about testing…and yet so few actually do it? It’s because testing requires you to take time and think about how each element works in your business.
2. You only have to work 4 hours a week.
Sorry to burst your bubble, but I don’t have a single client who works a 4 hour work week. Nope…not one.
The most successful person I’ve worked with who worked the least was putting in about 15 to 20 hours a week. And they worked DOWN to that point. They worked much more when they were getting started.
In my own businesses, I have several passive income streams I don’t “have” to do anything for currently. They’re enough for a full-time income, but they DIDN’T happen overnight. It was a lot of work to get them to this point. But do you realize that even if you get to this point, you’d be bored if you only worked 4 hours a week?
When I first read the 4-Hour Workweek, my first thought was that he spends more than 4 hours a week just doing interviews from what I’ve seen.
The book still has some good information in it on outsourcing and your lifestyle design, but the title gives people wrong expectations.
It can be done, but you have to build a lot of systems in place and work more than 4 hours a week to get it there.
Glenn Livingston recently wrote a post on his blog about how it takes 10,000 hours to master a subject (you can make money before this – he is talking about being a master at it).
3. Give your absolute best information away for free.
You’ve probably heard the expression, “Moving the free line” and “give your absolute best information away for free.” It sounds good, and it is true to a point. You should give some valuable and useful information away for free.
But have you ever purchased from a business that followed this principle to the letter?
I have a couple of times…and I felt cheated.
There are a couple of sites I feel have much better free information than what is in their products. I continue to subscribe to their site feeds, but I won’t buy from them again.
I think Jimmy Brown nailed it when he said, “useful, but incomplete.” This means the information you give away is useful and it will add value to your reader’s lives. Incomplete means they would get MORE VALUE out of it by buying the product you recommend.
What does that mean in a blog like this? It means I try to guide you and give you good information. People have commented how they have started profitable businesses using only the information that is free on this site. BUT you would get their faster and get more detailed systems in the products I offer.
I even try to mix in the informational approach into sales copy. All of my recent sales pieces include several tips that can improve your business right in the copy itself…even if you never purchase the product. That is giving you motivation to actually read the copy – not just skim over it.
4. If only you knew this ONE secret, you would succeed.
This is the basis of many information products. There is one element you’re missing that’s holding you back from achieving success. If only you owned this software program, it would all be solved. If only you knew this one step, everything would fall into place.
Yes, I know people have breakthroughs. I have breakthroughs when everything seems to automatically click once you realize a missing piece.
But take a look at EVERY breakthrough you had…it was a building process to get you up to that point. The majority of the time, the building process took place as you grew in one of the 3 skills we all need to master.
So it wasn’t just the ONE secret that caused the breakthrough (although it was worth whatever you paid for that missing piece). It was the whole PROCESS of learning to get to that point.
That’s why I tell people to MASTER those three skills: content, traffic, and persuasion. They’re the skills your web business is based on.
Yet, when you think of those 3, it sounds more difficult than just the missing piece. Throughout your business you will find many missing pieces that will enable you to move to the next level.
It seems to be a process we all go through. You work…work…work…and not much seems to happen. You hit a breakthrough and things start flowing, but you plateau. You search…and then over time find another breakthrough to move forward.
There really isn’t anything “new.” It’s just new to us. It’s a secret to us until we discover it.
5. There is only one successful business model.
Let’s randomly take 100 people who are earning full-time incomes online, put them all in a room together, and ask them what is the best business model.
Watch them fight!
You probably have already figured out I like using an email list (and blog) to build relationships, give content, and make sales. I recommend to almost EVERYONE that they should run a list.
Yet I have 2 coaching clients right now who don’t have a free email list. And they’re doing quite well online without one. One goes for a very low ticket sale to build a customer list (so they do have a list – but its only customers). The other one makes money as an affiliate directing people into affiliate funnels.
What about traffic?
SEO is best. PPC is best. Social media is best. Affiliates are best.
See the fight coming?
The key is finding the right business model that fits what you want to accomplish.
I love the post Nicole Dean published on Jimmy Brown’s blog about considering your lifestyle when making every business decision.
(no family relation with Nicole by the way).
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- The Money Is In Your Email List
- Sink or Swim – Desperation Marketing
- Earn More by Working Less
- 5 Reasons to Create Your Own Products