Interviews and Teleconferences
I get quite a few requests for interviews. And what seems to surprise many people is I often say Yes.
It shouldn’t come as a surprise. As long as you have an audience or you have a good plan to create an audience, you interviewing me is free publicity. It’s free sales.
And if you’re an affiliate for one of my products, it’s in your best interest to get that interview in the hands of as many people as possible. The more people who listen to it, the more sales you make.
In a recent post I talked about Ben Settle’s Winning Affiliate Strategy. In that article I was talking about it from an affiliate standpoint. You can produce content rich audios to make sales for affiliate programs.
Today I’m talking about it from the product owner’s perspective.
As mentioned above I’m willing to do interviews for affiliates because it creates sales with no risk on my part. Of course this does have to be balanced against the amount of time I want to work. This is why I said I do a lot of interviews, but didn’t say anything about teleconferences (or webinars).
Audio interviews can be scheduled for any time of the day (I do most of them in the early afternoon Tuesday through Thursday).
Teleconferences are much more restrictive. The most common time is late in the evening when I’m already tired (which is part of the reason you don’t see me agreeing to a lot of these). If you schedule a weekend teleconference, I don’t want to do it since I don’t like working weekends (I can put up with a seminar a few times a year max).
That’s my reason for not participating in a lot of them. Yet, you’ll find that sometimes the absolute best way to make sales is through teleconferences. They have a specific time you have to attend. You can run a special for the attendees only that is limited in time. It’s almost a perfect selling environment while you sit comfortably at home (it’s just the timeframe most people want to run doesn’t fit my Internet Lifestyle).
I have a plan for a few coming up that will take place during the normal daytime business hours (even if that does cut out some of the market it fits MY Lifestyle).
Remember, those teleconferences and webinars can be recorded. So you can have the best selling environment combined with a recording you can continue to use in your promotion.
If you’re selling any type of higher ticket item, it is definitely worth your while to consider how you can start applying these types of audios (interviews and teleconferences) to your selling mix…including providing special events for any of your super-affiliates.
For small teleconferences (150 or less participants), you can even rent the lines for free through companies such as Instant Conference. If you’re wondering how to record interviews, you could use the same service so you don’t have to deal with all the recording equipment.
If you’re interested in interviewing me, contact me through my support system http://www.mymarketingcoach.com/support. Make sure to include the subject you want to discuss, when the best times for you are (remember I like weekday afternoons), and how this will be marketed (is it a product or a freebie and what is your audience). In other words, sell me a little on why the interview will produce good sales.
If you’re interested in using interviews as a major element in your product development, check out this product I did with Fred Gleeck called the Ultimate Interview Product Solution.
How would you use all this content you create (from interviews, teleconferences, or webinars)?
1. Provide it as content on your blog.
2. Put together product packages like the above product solution.
3. Create an email followup series where each email points to another audio subscribers can download
(great way to build long term relationships with your subscribers).
4. Create a continuity program with access to your interviews.
5. Create self-liquidating lead offers (where you price the product very low in order to generate a lot of customer leads for the backend sale of the main item).Related Entries:
- Winning Affiliate Strategy
- Free Teleconference Series
- How to Record Interviews
- 2 Day Special Coupon
- 5 Keys to Making Money With Affiliate Programs