Browse > Home / All / JVs For List Building

JVs For List Building

As you know, I often concentrate on slow and steady business building methods. Here’s how to grow your lists each day. Here’s how to earn more money this month than you did last month. Here’s how to improve your conversion for greater results from all your marketing.

What about when you want results…NOW. Not next month…and not one week from now?

Since the money is in your relationship with a list, what about when you want to grow your list FASTER than ever before. Out goes PPC as it is expensive and it takes quite a bit of time to get a campaign optimized for great results. Out goes just the basic free giveaway for building a list. You have the enticement but not the marketing.

In comes the JV.

Whether it’s to make money with immediate sales or build a list, the QUICKEST way to profits is through some type of JV deal.

You find those in your market who ALREADY have your future subscribers and customers on their list. You come up with a deal or a value trade that is a triple win (the subscribers win, the JV partner wins, and you win). Then you run the deal.

It could be as simple as participating in a free teleconference. For example, one recent group teleconference I participated in added 300 subscribers in less than 24 hours at no cost whatsoever. If each of those subscribers is worth $1 a month to me, that is an extra $300 per month for my business for the one hour I spent on the call.

Or it can simply be creating a new product which you price at a low level such as $10 to $20. You give away 100% commissions and use software such as Rapid Action Profits to pay the affiliates immediately through Paypal. In this case, you wouldn’t just be building “free subscribers,” you’re adding BUYERS which are worth MUCH MORE MONEY to you.

I’ve put together a list of 7 QUICK JV List Building Strategies. I’ll be sharing them on a special teleconference call tomorrow at 2 PM Eastern (1 PM Central – and so on). That’s July the 7th.

You can register for the free call here…

Here is a quick list of some of the other teleconferences which will take place in this series on list building (please note that I don’t know all the speakers and can’t comment about what they will discuss).

- July 21st – Michael Savoie @ 2pm Eastern

- July 29th – Debra Thompson Roedl @3pm Eastern

- August 4th – Pat Marcello 6pm Eastern

- August 11th – Guido Nuusbaum -3pm Eastern

There is to be another list building call on July 14th but the speaker is still up for discussion at the moment by what Michael Kehinde told me.

You can register for the free call here…

Written by Terry · Filed Under All 

Related Entries:

Comments

7 Responses to “JVs For List Building”

  1. Shane on July 6th, 2009 3:18 pm

    Terry,

    You always provide valuable content. I look forward to reading all your emails and updates. Thanks man…

  2. Phil on July 6th, 2009 5:15 pm

    Hmm…

    Ok, this includes some exaggeration, but a lot of truth too.

    Everybody is interested in their own JV deal offer.

    Few are interested in other people’s JV offers.

    Everybody wants to teach us how to JV with people in general.

    Few will give us a straight and precise answer regarding how we might JV with them personally.

    JVs require a near perfect match up of both assets and intentions, to occur at the same moment in time. Kinda tricky that.

    JVs are a great idea in theory. I’m sure they work well sometimes, especially in days now gone by.

    But more often, finding the right people, fighting your way in to their mail box, constructing a deal that is both inviting but doesn’t trigger defenses, following up to ensure everybody follows through, and on and on. A good time investment?

    All of the above, triple true for those involved in the marketing sphere, as this niche is burned out on everybody else’s wheeling and dealing.

    You could prove me wrong, I’d welcome that. Really. Here’s how.

    Skip the theory. Not interested. Apologies, just trying to offer honest feedback.

    Instead, how about some blog posts that explain in detail how we might JV with you, Terry Dean.

    Then, pick some offers you get from subscribers, and do them.

    Then, report the results.

    Just one vote, that’s all.

  3. Ruddy Ortiz on July 7th, 2009 12:06 am

    I think you said it the very best:

    “You come up with a deal or a value trade that is a triple win (the subscribers win, the JV partner wins, and you win). Then you run the deal.”

    That one line there, changed my business. If anyone keeps that as the focus of all JV deals, they will always succeed.

    Phil, you made some good points, none better than:

    “Few are interested in other people’s JV offers.”

    This is why few ever succeed…they can’t get past the “what’s in it for me” part and fail to realize that JV’s are all 100% about the relationships between them.

    Whenever I am interested in doing a JV with someone, I focus totally on giving my JV partners exactly what THEY and their lists want, each time.

    All of the language, the communication, the experience that I pre-design to create is first off all about them, never about me.

    This simple strategy has produced success time and time again for me on pretty much all of my JV deals.

    I also don’t make the mistake of always going for the “big guns” like Terry…I’m like #19,769 this week trying to hit them up for JV deals!

    Rather, I focus more on the smaller players who care about their lists and have intimate connections with them…those are golden.

    Terry is spot on with this one. JV’s are (and will always be) the QUICKEST way to profits (apart from your relationship with your own list, of course)

  4. Terry on July 7th, 2009 6:54 am

    Hi Phil,

    I often teach how to get these JVs…and I do them with subscribers. For example have you seen the series of articles from Nick Bokhonok (the SEO ones). He was a subscriber who came to me asking for a JV. His offer was to WRITE CONTENT for my subscribers here. I said yes. So he is now getting that promotion. It’s a very good example of a JV.

    Another JV strategy I’ve taught around here is starting off by doing interviews with experts. Then I did THOSE JVs. This teleconference I’m doing is exactly that. Michael Kehinde contacted me to do an interview/teleconference and the above post is a result of that JV contact.

    Both of those JVs are exactly what you’re talking about because those are two very specific methods I’ve told people to use to get JVs.

    Method #1: Offer them extremely good exclusive content for their site only along with using their affiliate link.

    Method #2: Do an interview they’re interested in and also build their list at the same time (since these teleconferences will be promoted by several other people this is what is happening on this one).

    Too often people think, how do I get someone to promote my product. That is WRONG thinking. It is how can I do something for that person to get “in” with them. If you simply contact me and say, “will you promote my product?” The answer is No. Go BEYOND that to get the JV.

    And you claimed I exaggerated here. Please point to exactly where I did this in my post above.

    And Ruddy is right. You are better off going after the smaller marketers for your JVs in the beginning. I don’t want you to eliminate the bigger players though. If you can give them a big enough WIN (the money from your product is NOT a win for them as they already make money), you can even get some of the bigger players.

    So to answer your question directly, here is a step-by-step system to getting a JV with me (and only one or two people who see this would get this deal done):
    1. Offer to write exclusive content (meaning it won’t be published free anywhere else except possibly in a paid product).
    2. Show very specific proof that you’ve had success with what you’re teaching in the article.
    3. Show proof you’re a good writer by giving me at least a portion of the article beforehand. Also I will check your sales copy to make sure it is not over the top.
    4. Give me a copy of the product and explain why it is valuable to my customers. It will need to be UNIQUE and better than competitive products in someway.
    5. The money is the last thing in the discussion…I expect to get 50% or more of the profits from the frontend sales.

    Terry

  5. Phil on July 7th, 2009 6:01 pm

    Terry, thanks for your reply.

    First, important edit, sloppy writing alert!

    Terry, I did NOT mean to say YOU were exaggerating, but was acknowledging that MY own post was going to include some rhetorical excess. Sorry I didn’t make that more clear, apology. Will be more careful from here out.

    You guys make some good points, and I’m glad you’re making them. Every conversation needs more than one point of view.

    I’m not suggesting JVs can never work. I am wondering out loud how often they will be a good time investment for the average reader here. There are a lot of other things we can all be doing, that we have direct control over.

    What I see is that Net business folks understand the JV concept, but are generally sick to death of each other’s pitches and offers. Again, some exaggeration in this, and some truth as well.

    Outside the Net business niche, minds are more open, but less informed. It’s easy to assume others have spent years reading about JV’s, when actually the concept can be new and confusing to them.

    I remain interested in real partnerships, where two or more folks with complementary talents come together to create something bigger and better than any of them could create alone.

    This too can be pretty tricky in the “lone wolf” culture that dominates webmaster society, but when it works, it is indeed a thing of beauty.

    Thanks for the conversation, and for forgiving some of my less than clear comments.

  6. Terry on July 8th, 2009 6:00 am

    Hi Phil,

    Understood. Your comments will make future trainings I do better on JVs as I’ll concentrate on always giving a few easy to implement methods. Constructive criticism can be very useful. People who just “complain” without being constructive are not so I do still appreciate your post.

    I agree with you that people are SICK of many of the product launch JVs. I’m there also as I’m sick of most of them. And you’re correct, outside of business to business, many people don’t understand JVs. So you have to be describe it as something else or in a more simple way. Often I have people start building relationships by doing interviews…and those are understood almost universally.

    Terry

  7. Phil on July 8th, 2009 7:30 pm

    Thanks for being a good sport Terry, appreciated. I like your style.

    I agree building relationships is where it’s at. And, I like building relationships too, it’s fun. And, I’ve successfully created a great partnership by building a relationship with a _quality_ person whose talents I value highly.

    Thumbs up! It can work!

    It took me _ten years_ to develop this relationship beyond casual online friendship in to a productive work partnership. Ten years.

    I could report impressive failures as well, but don’t want to clog up this page with negative stories.

    Instead, I’ve linked to an article series I’m working on regarding Web 2.0, which is of course all about relationship building.

    Example:

    You and I are doing a little relationship building via this exchange of comments.

    But, this comment feature thingy technology is pretty limiting for developing an ongoing conversation, and relationship. Comments seem designed to, well, get the conversation over with, and move on to the next article.

    My partner and I are tech nerds, and might step up to provide you with forum hosting and our quality focused forum software etc, which could convert one off comments in to community.

    If you had a forum by any means, I would most likely create a ton of free search engine food for you there. As you can see, I like to type, and am interested in what you type.

    So there are a couple of specific relationship building JV ideas, from us, to you. Free nerds and content, in exchange for us getting to know a real marketing pro better.

    A sincere offer…

    A relationship building JV…

    But I’m guessing your reply will be…

    Forums are too time consuming.

    Which I simply can’t argue with, because it’s true, they are.

    Relationships are time consuming, too time consuming for most of us. There’s usually no direct and immediate connection with a pay day, which cuts across the grain of our impatient webmaster culture.

    In the time I’m spending here reaching out to you with this comment stream and JV offer, I could have written 5 articles on my own site.

    Should I have done that instead?

    I don’t know.

    I absolutely see the need to expand beyond my own limited abilities.

    But finding the right people to make the right connection with, very time consuming, and it takes me away from what I already know how to do.

    I’m about to crash your server, better go, thanks again!

Got something to say?





Comments will be sent to the moderation queue.