Browse > Home / All / Local Internet Consultants

Local Internet Consultants

It’s time for the Monthly Mentor Club newsletter. This month’s issue is all about making money as an internet consultant to local businesses in your area.

In this month’s issue I’m covering:

- How to Become a Rainmaker for Local Businesses
- How to Know If You’re Qualified
- What to Charge
- Where to Get Started On Your First Few Clients
- Business Card Strategies
- Marketing Strategies
- Simple Website Design for Local Business
- Search Engine Optimization

All focused on earning a quick income from the internet skills you’ve already built through this blog and any of your other internet research. It’s shocking just how little the average business person knows about marketing online. This issue can be your key to a fantastic business opportunity.

See my previous post where I covered a little on this topic: Quick Money From Your Internet Skills.

Here’s an excerpt from the September issue being sent out at 9 AM on the 10th.

What types of services do local business owners need?

Obviously they need websites designed to generate leads. This may consist of getting people on a list or getting them to call/visit the place of business. Having a blog section even if you don’t call it a blog is very useful because it allows them to post new content, specials, etc. without technical skills.

From the business owners I’ve dealt with, being “held hostage” by their previous website designer has been a major problem. They can’t modify the pages themselves, and they find it hard to contact the designer when they need changes.

Search engine optimization is another key element of what they’re looking for. While competing for top positions in the worldwide market can often be tough, getting top positions locally is still pretty easy in the majority of markets.

Of course included in this is submitting to Google Local and a few of the other local search engines:

http://local.google.com
http://local.yahoo.com
http://cityguides.msn.com
http://www.superpages.com
http://truelocal.com

You can also submit to some additional city portals such as:

http://www.citysearch.com
http://www.judysbook.com
http://www.insiderpages.com

We’ll cover the basics of getting good search engine positions locally a little later on in the newsletter.

You could also work on PPC advertising for the local business. Charge them a monthly management fee in addition to the per click charges from Google. Or of course we could move back to charging them per lead produced this way. Getting them to understand the payment per lead is much easier than understanding the per click value.

The pay per click model of course works best with high transaction businesses. If you’re working with a real estate agent, mortgage broker, roofing contractor, landscaper, RV dealer, they can afford much higher per expenses for each of their qualified leads.

Those are often the businesses local lead generators specifically target…those who have high transaction value and can easily afford $50+ per high quality lead.

In addition to the above, you’ll also find many local business owners need better sales pitches written for them. This includes the website text along with creating a sequential autoresponder series for them.

Keep in mind that you will often need to modify their sales pitch when putting together a lead generation page or an autoresponder series for them. They often don’t know what in the world they’re doing when it comes to selling in print.

Quick Tip: If they have a great sales person, get the opportunity to interview them. They’ll provide all
the material you need to put together good pages and messages. The same presentation a great sales person would do in person is going to be very similar to what works on their website.

Subscribe to the Monthly Mentor Club to receive the September issue before the 10th.

Written by Terry · Filed Under All 

Related Entries:

Comments

8 Responses to “Local Internet Consultants”

  1. Gregory Nemer on September 8th, 2008 11:34 am

    Wow Terry,
    What a timely newsletter. I am just starting a web design company and will benefit greatly from this months newsletter.
    I have really enjoyed being a member of the Monthly Mentor Club and recommend it to anyone who is not a member. The extra materials that you provide on sign up are of great value also.
    Thanks for the great training and information!

  2. Semmy on September 8th, 2008 5:30 pm

    Yep Terry Dean is the man! He just give me a little advice. He blow up my paypal and my service, UNTIL I can’t Handel It! This is my True statement! If you not join with Terry Dean monthly mentor club you will be regret!

    cheers

    Semmy
    http://www.myminisitegraphic.om

  3. Adebola on September 9th, 2008 1:48 am

    Terry,

    Great to read your post once again. I always check out your Monthly Mentor Sales Page but I have a dilema, I have been a follower for years and have learnt a great deal from you. The dilema is that I am based in Nigeria, can I benefit from this Mentor club.

    Do you have provisions for International Subscribers? Please let me know because I need to join this club ASAP.

    Thanks for all the wonderful insights you have been providing me over the years.

    Love you

  4. Peak on September 9th, 2008 2:11 am

    Wow Terry,
    What a timely newsletter. I am just starting a web design company and will benefit greatly from this months newsletter.

  5. Terry on September 9th, 2008 7:37 am

    Hi Adebola,

    We will still send you the print newsletter Adebola, but you can also download the PDF version from the site each month. This is in case of any delivery problems in your country. By the 10th I post the newest issue online also for the download.

    Terry

  6. Adebola on September 10th, 2008 11:07 am

    This will be GREAT! If I can get the downloads, I won’t mind as long as I learn from the master ;)

    You will hear from me soon ;)

  7. Perry on September 10th, 2008 6:14 pm

    In line with Internet leads, especially in the process of keeping and nurturing them, it’s also very helpful if one can get to use a sales management program, a web-based tool that allows them to list down all their lead data, prioritize them, assign them to sales agents, and then nurture those that fit the criteria of their target market. Though I find no downside in going for free when doing online business (I, for one, use them), it’s also wise to make some sort of investment, especially if it means handling the business a lot better and more efficiently.

  8. traffic affiliate programs on September 23rd, 2008 7:44 pm

    traffic affiliate programs…

    Every morning as people wake up and make the commute to work,many dream of the day when they will finally work forthemselves. Every time the boss lets someone know that they must give up their weekend plans for the good of the company, people contempla…

Got something to say?





Comments will be sent to the moderation queue.