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Membership Sites and Valuable Content

Today I want to continue with our last post about membership sites. Last time we covered how you can do a fixed term membership site instead of the traditional membership route. What about content? Most people believe you have to create all the content yourself? Is this true? Is it even the best way?

Here’s another excerpt from Overnight Membership Sites and Residual Income Formula.

There’s a big myth going around that content creation is hard, that it takes up a lot of time and that a membership site will literally eat up every spare second of your life. For some people, sadly that is true. But it doesn’t have to be the case if you learn how to work smarter not harder.

The bottom line is content does not have to be time consuming. There are many ways to speed up the process, there are many places where we can get content that is already created. There are many ways we can outsource every step of the way so that you literally just become a manager and you don’t actually do any of the real work. You also don’t have to be an expert at anything yourself.

You don’t have to spend time learning the ins and outs of a new niche and becoming an expert at that set of content. You just don’t have to do it. There are hundreds of thousands of experts out there who have really high-quality content and they’ll be happy to give it to you. I’ll show you exactly how you can get it from them. Your only obligation in your membership site is to provide what you promise.

There are many memberships out there and all they do is provide an interview every single month. That’s it—one interview. You can get an interview recorded within an hour, have it edited and uploaded to your site within two or three hours. That can be your entire workload the whole month. It really can be that simple. So don’t get stuck in this thought that you need to have a fully-featured membership site with a forum and reports and software. You just don’t have to do that.

You can make a very nice living with very simple sites. I can’t stress that enough. As you’ll see as we go through this presentation, there’s enough free content to create a million membership sites. I’m dead serious about that. There is so much premium-quality content out there it’s just not funny. Once you’ve gone through this module, you won’t have content problems ever again. I promise you that.

What I’m going to do is show you how you can work smart, work less and make a lot more money.

At the core of our Overnight Membership Site Content Module is the Publisher Model. This is where you collect, publish and market information. You’ll notice I didn’t say “create” information. There’s no money in content creation despite what some people will tell you.

Just ask any author. Most authors are completely broke. The truth is the money is made in marketing the content. Unless the content you’re dealing with is marketing content, then there’s a really good chance the author has no idea how to market their content.

There are a number of ways we can use the Publish Model. We can partner with or hire experts. You can find authors and other experts who have proven themselves and have years of experience and are very talented. You can hire them for dirt cheap or you can partner with them and give them a percentage of the website sales. It all depends on how you want to structure things.

You can also republish existing content. When we get in to some of the free content you can get, I’ll go into this in a lot more depth. For now know that there are literally millions upon millions of pieces of content out there that you are able to republish without any expenses whatsoever. You can also publish your own content.

That is if you are a content creator, you can publish your own content. This might sound a bit strange but it’s more about a mindset thing. You have to have the mindset of being the publisher. You’re not the content creator; you’re the publisher. You’ll see I have the business owner mindset here. That’s what I like about the Publisher Model. You get to look at content for what it really is even if you’re the creator.

Content is just a single piece of the puzzle that has no real value unless you actually have the marketing systems in place. By publishing your own content, you’re still the content creator, but your mindset is about being the publisher so your focus is more on the marketing and business side of things and treating content for what it is. It’s a commodity.

It’s replaceable.

The other really cool thing about the Publisher Model is you have unlimited niche options. You don’t’ have to be an expert of anything. You don’t have to waste weeks of time studying and learning and reading books and becoming that expert. You can literally hire or borrow or find experts and enter any market you want very quickly. So there are a ton of benefits to using the Publisher Model even if you have your own content. We’re going to focus on that a lot as we go through this module.

Let’s take a quick look at the different types of content you can add. Now this is just a small list but I hope it gives you an idea of the variety of ways you can add value to your site. One route I see many membership sites fall in to is providing either a single type of content like articles, audios or videos. Or they provide a whole bunch of stuff without any real thought to its usefulness.

Now the content might be good but it’s not in a format that helps your members actually implement it or get some use out of it so then they’ll get frustrated and eventually they’ll leave. It is important to provide content that your market wants but also content that they need. The funny thing is often the content that is simplest to create has the biggest value you to your members.

For example, a simple checklist can take a complex subject and break it down into simple, actionable steps. That can be the different between information overload and someone actually implementing your ideas. In the same way, templates, spreadsheets and lists can often be created in just a few minutes yet they can save your members hours of time.

Time is money. This represents a huge value to people. Simply by providing quality content in a useful format, you can make your membership site an invaluable resource for your members. Ultimately, that will make them stay longer, refer more people and make you more money.

Want to know more about how to set-up and run your own membership site using other people’s content?

Check out Overnight Membership Sites and Residual Income Formula available here.

Discover how anyone can create their own automated niche membership sites using free content virtually overnight.

Related Entries:

• Your New Membership Site in 2009
• Which Membership Site Will You Start?
• Are Content Sites Dead?
• Fixed Term or Forever Profits?
• Your First JV

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