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	<title>Comments on: My $36,000 Mistake</title>
	<atom:link href="http://www.terrydean.org/my-36000-mistake/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.terrydean.org/my-36000-mistake/</link>
	<description>Earn More, Work Less, and Enjoy Life Without Compromising Your Values!</description>
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		<title>By: Tony</title>
		<link>http://www.terrydean.org/my-36000-mistake/comment-page-1/#comment-26330</link>
		<dc:creator>Tony</dc:creator>
		<pubDate>Tue, 09 Feb 2010 15:55:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.terrydean.org/?p=1539#comment-26330</guid>
		<description>Terry, I really learn some useful tips when reading your articles, there are also very good tips posted in the comments section.</description>
		<content:encoded><![CDATA[<p>Terry, I really learn some useful tips when reading your articles, there are also very good tips posted in the comments section.</p>
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		<title>By: Harrison Stuart</title>
		<link>http://www.terrydean.org/my-36000-mistake/comment-page-1/#comment-26196</link>
		<dc:creator>Harrison Stuart</dc:creator>
		<pubDate>Sat, 16 Jan 2010 06:33:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.terrydean.org/?p=1539#comment-26196</guid>
		<description>$36,000?  That&#039;s a huge amount of money!  Imagine, you lose that amount of money without you actually knowing it.  Whenever we enter business, we must always remember to try testing first the most effective strategy before focusing too much on it.  Actually, it&#039;s the safest way in order to minimize our cost and maximize our time.</description>
		<content:encoded><![CDATA[<p>$36,000?  That&#8217;s a huge amount of money!  Imagine, you lose that amount of money without you actually knowing it.  Whenever we enter business, we must always remember to try testing first the most effective strategy before focusing too much on it.  Actually, it&#8217;s the safest way in order to minimize our cost and maximize our time.</p>
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		<title>By: John Carlton</title>
		<link>http://www.terrydean.org/my-36000-mistake/comment-page-1/#comment-26181</link>
		<dc:creator>John Carlton</dc:creator>
		<pubDate>Tue, 12 Jan 2010 22:44:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.terrydean.org/?p=1539#comment-26181</guid>
		<description>Hi Terry.

A great lesson that all of us need to re-learn constantly.  It&#039;s not even about laziness -- it&#039;s about finding a groove or systematic way of applying all the cool stuff we know about making biz work... consistently, and in spite of our brain&#039;s best attempts to lull us into a self-satisfied daze.

Nearly every time I do a consultation, I reflect back on my advice to the client... and realize that everything I just said applies to myself, too.  It&#039;s like the shoemaker&#039;s kids going barefoot.

The problem is that testing is something that can be put off.  Results will still come in, and there&#039;s a sense that the &quot;heavy lifting&quot; has already been done (getting a website up and working), and any tinkering is just extra work.

It&#039;s not.  Time and time again, even testing obvious tweaks can reap huge rewards.  Testing radically different approaches can bring in tons of fresh info, too, even if it fails to increase the bottom line.

The great advantage of the Web is the ability to test essentially in real time, for free.  A lot of what looks like genius is really just the steady application of smart testing and applying research.

Thanks for the reminder (and the plug).

John Carlton
www.john-carlton.com</description>
		<content:encoded><![CDATA[<p>Hi Terry.</p>
<p>A great lesson that all of us need to re-learn constantly.  It&#8217;s not even about laziness &#8212; it&#8217;s about finding a groove or systematic way of applying all the cool stuff we know about making biz work&#8230; consistently, and in spite of our brain&#8217;s best attempts to lull us into a self-satisfied daze.</p>
<p>Nearly every time I do a consultation, I reflect back on my advice to the client&#8230; and realize that everything I just said applies to myself, too.  It&#8217;s like the shoemaker&#8217;s kids going barefoot.</p>
<p>The problem is that testing is something that can be put off.  Results will still come in, and there&#8217;s a sense that the &#8220;heavy lifting&#8221; has already been done (getting a website up and working), and any tinkering is just extra work.</p>
<p>It&#8217;s not.  Time and time again, even testing obvious tweaks can reap huge rewards.  Testing radically different approaches can bring in tons of fresh info, too, even if it fails to increase the bottom line.</p>
<p>The great advantage of the Web is the ability to test essentially in real time, for free.  A lot of what looks like genius is really just the steady application of smart testing and applying research.</p>
<p>Thanks for the reminder (and the plug).</p>
<p>John Carlton<br />
<a href="http://www.john-carlton.com" rel="nofollow">http://www.john-carlton.com</a></p>
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		<title>By: Blog Marketing Diva</title>
		<link>http://www.terrydean.org/my-36000-mistake/comment-page-1/#comment-26180</link>
		<dc:creator>Blog Marketing Diva</dc:creator>
		<pubDate>Tue, 12 Jan 2010 21:15:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.terrydean.org/?p=1539#comment-26180</guid>
		<description>Very good post!

I&#039;ve lost a lot more than $36K and I kick myself in the butt everyday for it. However, I have learned from my mistakes and will not make them again. It is amazing how changing just the slightest little thing can make a world of difference between making a lot of money and making no money.

I say take time to really study what you are doing and how you are doing it. In this internet marketing thing we MUST monitor our results closely. This is especially true when we are just starting out but even more when we get things going.

We tend to become comfortable and think that things will magically happen. These things DONT happen. Trust ME.

Great Post

Blog Marketing Diva
www.blogmarketingdiva.com</description>
		<content:encoded><![CDATA[<p>Very good post!</p>
<p>I&#8217;ve lost a lot more than $36K and I kick myself in the butt everyday for it. However, I have learned from my mistakes and will not make them again. It is amazing how changing just the slightest little thing can make a world of difference between making a lot of money and making no money.</p>
<p>I say take time to really study what you are doing and how you are doing it. In this internet marketing thing we MUST monitor our results closely. This is especially true when we are just starting out but even more when we get things going.</p>
<p>We tend to become comfortable and think that things will magically happen. These things DONT happen. Trust ME.</p>
<p>Great Post</p>
<p>Blog Marketing Diva<br />
<a href="http://www.blogmarketingdiva.com" rel="nofollow">http://www.blogmarketingdiva.com</a></p>
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		<title>By: Santa Monica Locksmith</title>
		<link>http://www.terrydean.org/my-36000-mistake/comment-page-1/#comment-26178</link>
		<dc:creator>Santa Monica Locksmith</dc:creator>
		<pubDate>Tue, 12 Jan 2010 18:59:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.terrydean.org/?p=1539#comment-26178</guid>
		<description>Great story terry..... truly an eye opener.... I think it better we look back a few months in pasta and evaluate the worth of every money that we have spend in advertisement.s</description>
		<content:encoded><![CDATA[<p>Great story terry&#8230;.. truly an eye opener&#8230;. I think it better we look back a few months in pasta and evaluate the worth of every money that we have spend in advertisement.s</p>
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		<title>By: Jason</title>
		<link>http://www.terrydean.org/my-36000-mistake/comment-page-1/#comment-26177</link>
		<dc:creator>Jason</dc:creator>
		<pubDate>Tue, 12 Jan 2010 16:16:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.terrydean.org/?p=1539#comment-26177</guid>
		<description>Man, those are some costly mistakes but at least you learned from them. Sometimes people need to make mistakes even if there large mistakes, so they can learn and grow from them. You prob will not be making those kind of mistakes anytime soon. You prob made 10 times that back by learning from them in the first place. Nice post, thanks!</description>
		<content:encoded><![CDATA[<p>Man, those are some costly mistakes but at least you learned from them. Sometimes people need to make mistakes even if there large mistakes, so they can learn and grow from them. You prob will not be making those kind of mistakes anytime soon. You prob made 10 times that back by learning from them in the first place. Nice post, thanks!</p>
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		<title>By: Ryan Healy</title>
		<link>http://www.terrydean.org/my-36000-mistake/comment-page-1/#comment-26176</link>
		<dc:creator>Ryan Healy</dc:creator>
		<pubDate>Tue, 12 Jan 2010 15:35:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.terrydean.org/?p=1539#comment-26176</guid>
		<description>Terry,

Great story.

You reminded me of my $30,000 mistake... perhaps I&#039;ll write about that soon. :-)

Ryan</description>
		<content:encoded><![CDATA[<p>Terry,</p>
<p>Great story.</p>
<p>You reminded me of my $30,000 mistake&#8230; perhaps I&#8217;ll write about that soon. <img src='http://www.terrydean.org/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Ryan</p>
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	<item>
		<title>By: uberVU - social comments</title>
		<link>http://www.terrydean.org/my-36000-mistake/comment-page-1/#comment-26175</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Tue, 12 Jan 2010 15:33:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.terrydean.org/?p=1539#comment-26175</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by michelfortin: My $36,000 Mistake http://ff.im/-eabMz...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by michelfortin: My $36,000 Mistake <a href="http://ff.im/-eabMz.." rel="nofollow">http://ff.im/-eabMz..</a>.</p>
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		<title>By: Terry</title>
		<link>http://www.terrydean.org/my-36000-mistake/comment-page-1/#comment-26174</link>
		<dc:creator>Terry</dc:creator>
		<pubDate>Tue, 12 Jan 2010 12:43:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.terrydean.org/?p=1539#comment-26174</guid>
		<description>Davor:  The truth is the testing is NEVER done.  It just gets to the place where your attention is better spent on other tests.  Why do I say it&#039;s never done?  Eventually any ad will start tiring (for example after a year or two).  Then you need to start testing again to get the response up or even run a totally new offer.

Jacinta: I use this memory to kick my own butt into testing when I&#039;m not doing it.

Andrew: I&#039;d say online testing is even more than the 40% but those are good guidelines to think of.

Alan: You definitely caught an error.  I fixed it in the article.  THANK YOU!</description>
		<content:encoded><![CDATA[<p>Davor:  The truth is the testing is NEVER done.  It just gets to the place where your attention is better spent on other tests.  Why do I say it&#8217;s never done?  Eventually any ad will start tiring (for example after a year or two).  Then you need to start testing again to get the response up or even run a totally new offer.</p>
<p>Jacinta: I use this memory to kick my own butt into testing when I&#8217;m not doing it.</p>
<p>Andrew: I&#8217;d say online testing is even more than the 40% but those are good guidelines to think of.</p>
<p>Alan: You definitely caught an error.  I fixed it in the article.  THANK YOU!</p>
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		<title>By: Alan</title>
		<link>http://www.terrydean.org/my-36000-mistake/comment-page-1/#comment-26173</link>
		<dc:creator>Alan</dc:creator>
		<pubDate>Tue, 12 Jan 2010 10:41:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.terrydean.org/?p=1539#comment-26173</guid>
		<description>FYI, something is missing here...

&quot;In other words, the REAL KEY to traffic is getting your conversion up to the point where traffic simply because an investment in the growth of your business.&quot;</description>
		<content:encoded><![CDATA[<p>FYI, something is missing here&#8230;</p>
<p>&#8220;In other words, the REAL KEY to traffic is getting your conversion up to the point where traffic simply because an investment in the growth of your business.&#8221;</p>
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