Octopus Marketing Strategies
You’ve heard the story before. A business owner is doing well. They’re making sales. Money is coming in. Life is good.
Then all of a sudden something happens. In one day everything goes bad. Sales stop coming in. The money disappears.
Why does it happen?
More often than not, they simply didn’t develop multiple arms to their marketing strategy.
They relied on ONE big affiliate or one strategy to generate all their customers.
Instead of building long-term relationships with their customers, they went for the quick sale…and constantly had to find new customers for their business.
What is Octopus Marketing?
It’s when you develop MULTIPLE traffic generation methods…with multiple backend products/services to offer in your business.
For example, you don’t rely on JUST Adwords. You don’t rely on just SEO. You don’t rely on just affiliates.
Instead you build out your system through as many different traffic methods as possible.
Wait a minute…am I now contradicting myself from previous articles? For example, I’ve often told you to FOCUS on one method starting out. That’s still true! But you don’t want to stay there…and nothing says YOU personally have to be the one who works on every method in your business.
You might focus on seo for example. You could hire a PPC management company and an affiliate manager to pull in customers in other ways.
But you don’t want to do that all at once. It’s part of the growth of your business. You focus and drill down in one method till you maximizing results there…and then you use what you have to learned to expand into other types of marketing. For example, let’s say you choose PPC as your first method. That means when you move over to seo you KNOW which terms have buyers on them from your tests. Or if you went to affiliates first, when you expand out to other methods you’ve drilled down on the conversion of your site until you know which product and offer works best…for maximum bang for your traffic buck.
That octopus marketing strategy also means you reach customers in different ways. I find the most profitable ones are those who subscribe to my email list. So that’s a primary goal here…and on any of my sites.
But some may choose just to read your RSS feed (so that is available here). Others may want to watch your Youtube video channel. Others prefer audio files they can listen to while doing something else.
In addition, all these marketing angles are additional ways to keep in contact with your customers and prospects. You might have been able to get away with the one shot sale years ago, but competition has increased and attention spans have gotten even worse. You need to get people plugged into you with emails, blogs, videos, etc.
As they begin to know, like, and trust you…then they’re willing to make the purchase.
Instead of being the one shot wonder, you need to become that octopus who reaches out to your marketplace with a variety of techniques:
1. Multiple traffic generation methods.
2. Multiple ways to follow-up and contact your customers.
3. Multiple formats of media to share.
You DON’T have to do it all yourself. You just need to get it going and find a system of each that works for you…and take advantage of other people’s expertise to expand how you share your message.
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Hey Terry,
Sage advice to be sure. Guaranteed that one form of traffic will eventually kill your business.
Rod
Great stuff Terry! Creating content in format your buyers prefer to consume it is the fastest way to create happy customers. While you are creating those happy people you are also expanding your digital footprint. Great way to kill two birds with one stone.
I agree Terry. While having multiple “winning” products and services are difficult to get going, once you do your business is very solid financially.
Every business should be in the Octopus marketing business
Gogo
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I was recently asked, “Do you sell services, your own products or other peoples products”.
Answer: all 3!
I thought why only sell your own products, why sell only other peoples products, why not sell your expertise?
To make money on-line, you have to try different ways and not stick with one.
Andrew
Great Advice! as always. thanks
It is totally new term for me. But quite interesting. Thanks for sharing it.
Yeah it´s important to focus on one thing from the beginning but after that you should not put all your eggs in one basket.
Whoa great tips man seriously I do not own a business yet but when I do I will keep this in mind. Yeah it is important to build long term relationships with your customers but then again things can change because nothing is guaranteed in a relationship. I will seriously have to remember to keep dominating one marketing strategy at a time.
I think the strategies varies with the time and market situation and so is your relationship with the customer. It is always smart to get accustomed to the forthcoming situation.