One Way to Success Online
Don’t take the above title in the wrong way. I’m not suggesting there is ONLY one possible way to succeed online…and that everything else is wrong. What I am suggesting is there is a best way for YOU personally to succeed online.
One of the advantages of working with clients directly is you get to see the resuls and how different skillsets affect their results online. Here are a 3 observations I’ve been making lately about those who succeed online in the shortest period of time.
1. Become an expert at one method of content creation.
They are extremely good at creating one form of content…in fact they almost ALWAYS have too much of this form of content.
For example, one person can write like you wouldn’t believe. They’re always writing. They just won’t stop writing! They have a couple of months of content already pre-written for their blog.
Another one HATES writing, but they love recording audios. They talk…talk…talk. So they load their email follow-up series with all kinds of audios…plus a podcast…and they sell audios.
It’s the same thing with video.
A lot of people have discussed “finding a niche you love” but I think this is even more important…find a style that works for you. You can create content in any of the above forms and then have it transferred to others (your article can be turned into a video and your audio can have a transcript done for example).
You might have heard the statement, “Content is King.” This may or may not be true. I’m sure we could all have a nice argument about it, because just as important are traffic methods and persuasive skills (point #2 and #3 below).
But we all need to agree that if you build the foundation of your business on poor content, it can collapse like a house of cards.
The key is finding a form of content you’re comfortable producing regularly. In fact I don’t think you’ll ever find someone in online business that says, “We have too much content.” Because there is always a way to use the content (notice I didn’t say it all had to be free content).
Which method is the best…written, audio, or video?
The one you’ll do consistently.
2. Become an expert at one traffic generation method.
What’s a beginner website owner to do? Should they use pay-per-click advertising? Perhaps they should go for search engine optimization? Maybe social media? Or perhaps publicity? How about affiliates?
Try to do it all…and you’ll be a quivering mass of confusion.
Of the clients I work with, each one is an expert at one form of traffic for their business.
One does PPC. Another does SEO. Still another does affiliate promotions primarily.
And here’s what’s interesting from what I’ve seen.
In many cases it is MUCH EASIER to enter a new niche with your traffic skillset than it is to open up another source of traffic for your current one.
I wouldn’t have predicted this until seeing it happen time and time again.
Let’s say Business Owner A is generating traffic to his site with PPC. He feels he is really maximizing the traffic he can get here. He decides to expand his traffic out into another method – such as social media.
This CAN work with some serious practice.
What’s often easier is to take that PPC skill and apply it to a different market. So eventually they find themselves in 2 or 3 markets (or more)…using PPC as the driving factor in each.
The same rule applies to the other forms of traffic (I’ve seen it multiple times on both the SEO and affiliate sides also). While every beginner seems to struggle forever on what niche they should be in, developing the three skills I’m laying out here are more important.
If you have the skill for this market, you can use it in the others.
3. Become an expert at a method of persuasion.
Copywriting, audios, and videos (look there are those 3 forms of content creation again).
We could add the fourth form of content here as well (experiential – or live meetings through teleconferences, webinars, and workshops).
Those who achieve success become extremely efficient at persuasion in at least one of its forms (the skills do transfer but you’ll find people focus on a primary one).
If you don’t like selling…then business will be tough. Everybody has to persuade people in one way or another.
The site selling advertising has to sell to advertisers. The affiliate has to sell people are clicking through to the merchant. Even the blogger must “sell” people on coming back to their site.
You are in sales whether you like it or not (the sooner you stop fighting this truth the quicker you can succeed online).
Which method will you focus on? That depends on you and your market. The principle here is that you need to focus on persuasion skills one way or another.
The good news is some of the best training you’ll ever have are not in multi-thousand dollar courses. They’re in the copywriting classics – Tested Advertising Methods by John Caples for one example. EVERY internet business owner should own a copy of this book.
3 Skills Determine Your Future Online
I’ve seen people who started in one niche, achieved a small amount of success, and then took what they learned in these 3 areas to dominate in another market.
Perhaps we shouldn’t focus so much on quick success or even finding the perfect niche from day one…as we do on developing these 3 skills that determine our future online.
Which content method, traffic method, and persuasion method is right for you? I don’t know. Perhaps you should TEST them and see which one fits you best. What I do know is every single successful client is stronger in one of each of these areas than they are in the others.
For those of you who enjoy the audio, I highly recommend checking out the Ultimate Interview Product Solution I did with Fred Gleeck on creating your own Interview products. It shows you how to create content and products…using other people’s information.Related Entries:
- Art of Persuasion
- 7 Ways to Make Money Online
- Expertise Equals Income
- 10 Ways to Really Make Money Online
- Continuity is King