Passion and Profits Part 3
My final qualification for choosing the market I want to work in is whether I have a story that fits into the market or not. Look at any good advertising and you’ll find it’s focused heavily on the “story” of the product, the owner of the company, or on a case study.
Often the story is the reason why the business was created. For example, many inventions were created because of a problem the inventor had in their own life. They wanted to solve their problem first. Later on they chose to share it with the rest of the world.
Note: this is often how I come up with product ideas in my own business by looking at the same difficulties I’ve had to overcome. A problem needs a solution. If you have a problem it’s likely others do also and are looking for a solution you can help them with.
Think about the story I share…about how I came out of dead end jobs like delivering pizzas to setup an online business. My original intention wasn’t to teach others about online business. It was to sell products produced by others. But I was so successful doing this that people started asking me to teach the same methods I was using. I taped into that story of the pizza delivery driver turned success online, because it is MY STORY.
Look at weight loss ads as another example. How many weight loss or muscle building ads have you seen where the author talks about his/her transformation story. The skinny 100 pound weakling gets sand kicked in his face, builds a ton of muscle, and never gets bullied again. The 300 pound mother takes a good look at herself, hates what she sees, and then does an about face all the way down to 120.
Those are examples of the “rags to riches” story. Loser tries everything but eventually finds the secret to success. While it doesn’t always fit, it’s a story you see very often. Our “hero” confronts an obstacle, whatever that may be, initially loses against it, finds the secret, and overcomes. The underdog becomes the winner.
Another type of hero is the “reluctant hero” story. This is the person who initially doesn’t want to get involved. Because of the need and the reality of the situation must take action and help others. They get pulled into the story because of some defining “moment.”
This one fits best especially if you have some life changing event – something that occurs that makes it easier to take action than sit on the sidelines any longer. You’ve probably noticed this one occurring quite often in “health” type issues. A person experiences the pain of loss or the pain of an illness either in their own life or in the life of someone close to them. After trying all the normal routes, they do everything they can to find the solution eventually stumbling on some methods to help others with the problem.
A third type of story is the “us versus them” fight. I’ve seen this one DOZENS of times in the financial field. Those dirty Democrats in office are out to destroy your money through inflation. Perhaps it’s all the jerks in Congress. Maybe it’s the greedy Wall Street bankers taking your money. In health this one is used as the greedy pharmaceutical companies who are lying to you.
You’re on a mission to confront these enemies and share the truth with your audience. This one can best be used WHEN you become very passionate about the subject. You get ANGRY when you think of what is being done to people in your market. And you can funnel that righteous anger into helping people achieve the results you know are possible for them.
These are just a few of the common stories people work from in their business. I’m not giving you these so you can sit there and think up a “story.” I’m sharing them with you because I want you to choose a market that you have TRUE STORY to share. That story is your competitive advantage!
Do you have a life changing event, a failure to success experience, or passion that could be channeled toward an enemy? This isn’t 100% essential, but it definitely makes you stand out more in the market…especially if you don’t have any other strong competitive advantages to work from. This really all comes back to the core question…what’s your advantage?
Related Entries:- Authentic Stories
- Passion + Hungry Market = Maximum Profits
- 21 Ideas for Hot Press Releases – Part 2
- Passion and Profits Part 2
- Passion and Profits Part 1
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17 Responses to “Passion and Profits Part 3”
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Terry, there’s a lot of mass control stuff going on here
A much better opt-in pop up, by the way. It looks terrific. This series was very good!
I agree 100%
In my business I have my own story that made me want to go into business.
I lost over 30 pounds of fat, lowered my blood pressure and got six pack abs for the first time in my life at the age of 31!
I documented my entire transformation (nutrition and exercise plan) and compiled a guide from what I did and what worked for me. It also helps that I really enjoy helping others to get fit and feel a lot better!
Thanks again Terry!
Jeremiah
I like the “You’re on a mission to confront these enemies and share the truth with your audience” strategy. But 2 things to watch for here:
1. Being aware that if you’re whole industry is full of sleazy marketers, it will be hard to find good JV partners.
2. And #2, being very careful not to attract those with no money, who, while it’s true have been ripped off by the above sleazy marketers and are very attracted to your message, yet are so broke they can’t buy you’re product.
Great post terry but I really want to address Dr. Michael Beck. Sir if you look around Terrys site you will notice that he has no problem finding JVs cause he knows what NOT to look for.
Plus Your number 2 should be met with you reading the post about how this is a real business (sorry Terry can’t remember the post exactly). It was a great post talking about how people send him emails (I get these too) trying to make money overnight and how he ethically sets the record strait.
Very thought provoking I am from a selling background and can see the advantage of what we used to call the u.s.p (unique selling point) I am new to internet marketing and in the process of making a video on some of what you can see and buy online
When your website visitor can relate to your story they have an emotional connection to you. If you are providing valuable content they then trust you and are open to buying from you.
Thanks for all the great information you provide, very helpful.
David
Hi Terry,
Yes a story that differentiates yourself from your competitors is very important, just as I’ve learned from you earlier.
Will definitely focus more on the story element from now on. After all, you’re selling products to real, live humans and humans like stories.
Keep more coming!
Best!
Welly Mulia
Terry, I appreciate your focus on true stories. I see a lot of deceit in sales pages for information products and I really don’t like it.
I have never stopped to look at the story why I chose the business I did. I have a passion for it but never took the time to think of why. Thanks Terry for this prospective.
Terry,
Your personal story of how you were a pizza delivery guy and sharing this with many of your subscribers and customers I think was the best thing that you can do to share who you are as a person.
I think that when you share a personal story with others, it can do you so much good in getting your point across to them. This also can increase your conversion rate when you are trying to sell a good and solid product to them.
Great article.
Tal
Terry…you nailed it again. Business is ALL about passion. Especially now with twitter, FB, and blogs…the opportunity is huge.
Anyone with a little ambition can turn a hobby (passion) into an empire…it just takes a little (actually TONS) of hard work.
There is no quick fix or golden ticket. You must put the time into it.
-Kenny Cannon
for you to be successful in any business, you should be true to yourself and to others as well. Same goes in online business, be true to yourself and to others. You should fit your self to the market you are targeting, in that way you can share stories based on your own experience or witnessed personally stories. You can give your best if what you are sharing is really happening in your life really did happen to you coz it involves with your emotion.
thanks Terry for sharing this to us, i know lots of people from this and i’m of those people. thank you.
Hi Terry
Yes I agree if you can solve important problems in your life you can help others resolve their problems and therefore sell them products or give away free info to add them ontop a very responsive list
Good stuff – keep it coming!
I have been learning the net for three months now, started by listening to you – wow it is a huge world in here, Thanks for all the advice!
Hi Terry,
You have been my motivator. Thanks for all the good advices here. You have reminded me to live my passion. Nothing can compare to it!