PlugIm Test Results
January 14, 2008
I’m always testing something on this blog. In fact, I always have numerous tests running across my businesses. I’m going to make it a habit of revealing a few of the blog tests here (although more information will be revealed in the monthly print newsletter of course).
You can see my review of Blogrush here.
The last two weeks I’ve been testing the PlugIM Widget on my blog. You’ve probably seen it on the top left of my posts recently and wondered a little bit about what it was. 
Because of the incoming traffic this blog received last week, I had two stories on the front page of PlugIM at the same time. They were in the 3rd and 5th position when I checked them on Tuesday. This of course meant I could get some good results back to judge the value of this widget.

If you get front page rankings on many of the social bookmarking sites such as Digg, you are going to generate a flood of traffic (although you may or may not even want their traffic considering how low quality it often is).
How much traffic did two front page rankings on PlugIm get me?
I have received a total of 25 visitors from their referral page of plugim.com/referral.
Of those 25 visitors, 80% of them were brand new visitors. They only averaged 44 seconds on my site. And they had a 80% bounce rate.
The last stat is the one I like the least. Only 20% of them visited a second page on my site. Compare that to Stumbleupon where the traffic has a 41.52% bounce rate.
I’ve removed the plug-in for the moment from this blog as I’m not happy with these results. So I’m not going to recommend it for the space and load time it takes right now.
What are some future results you’ll see me talk about here? Currently I’m buying some Stumbleupon 5 cents per visitor ads, Bloggingzoom is being tested, and multiple split tests are being done on popovers to generate subscribers (yes, I know they’re a little annoying but they’ve already proven themselves to increase the subscriber rate).
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Comments
10 Responses to “PlugIm Test Results”
Got something to say?


Hey Terry…
I’m interested to see how your paid Stumble traffic works out. I’ve tried it a few times and it didn’t work to well for me. I’m currently using it for my wife’s children’s DVD, and only get a few visitors a day (because it’s a limited category); none of them have converted to buyers. When I tested it before, in other category areas, like photography, they could provide hundreds of visitors per day, but I don’t think many of those visitors converted either.
Fred
Hi Fred,
I can already tell you that the Stumbleupon paid traffic is lower quality for some reason than the free traffic they generate. Quite weird actually, but that’s what the current numbers are showing so far.
I had some pretty bad luck with StumbleAds (Waste of $60).
I hope your luck is better.
My case study:
http://mixedmarketarts.com/2007/12/29/stumbleads-case-study/
Hi Terry
Thanks for being so honest, I was excited as
I read your post then realised that perhaps
this plug in is not the best!
I look forward to your future reviews.
Sally
Terry,
Thanks for saving us all some time and money.
Thanks,
Art
Hi Terry
Thanks for sharing your results. I’ve used PlugIM on a few blogs and have generated traffic, but unfortunately having too many of these gadgets on a blog tends to slow down its loading time.
It’s good to see you’re doing so much testing! I will be writing a blog post on this over at my new blog at ConversionBlogger.com shortly.
Paul Hancox
This is much appreciated information. I have often wondered about the traffic potential of PlugIM. I know from experience that Stumble traffic is preferred to them all. Diggs are only good for shutting down a server and any possible links you can obtain.
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