Quick Money From Your Internet Skills
Often I don’t talk a lot about making fast or quick money online. A lot of the strategies we cover build up slowly over time. For example, growing a list takes time (building a relationship with that list takes even longer). Establishing a successful blog takes time. Creating strong joint venture relationships take time.
Building an internet business takes time. It’s not done overnight.
Recently a coaching client asked me how he could make some money quickly. What was my response?
I told him to go to some local businesses in his area and offer to help them with their websites and lead generation. Even if you’ve only been studying my blog over the past few months you are light years ahead of the majority of people in your area.
You’re in the top 99% of people in your knowledge of how the internet operates. Those business owners in your area don’t know jack about websites, the Internet, or even what they’re missing out on every day right now.
Who is going to tell them the truth about how to generate leads from the Internet? Do you think the Yellow Pages representative is preaching about the wonderful opportunities the Internet presents (and how they can get more leads for less online than through the Yellow Pages)? No I don’t think so.
What about the website designers? No offense intended for any of my readers who are designers, but the majority of designers are clueless about the purpose of a website. There are some great designers out there who do know the importance of lead generation, but they’re the minority. The ones reading this blog I’m sure would be a part of that minority or they would have left in disgust long ago.
The majority of website designers think it is all about the artistic elements. They’ll charge that local business owner $5,000 to $10,000 and hand them a beautiful looking site that doesn’t get the job done. It doesn’t produce leads who are ready to do business with them.
You’ve been learning about the Internet. You know this is where business really takes place. And you’re learning how to generate traffic, convert visitors into leads and sales, and even how to use more advanced strategies like video. You also know “70% of U.S. households now use the Internet as an information source when shopping locally for products and services…” (Source: The Kelsey Group)
For a long-term Lifestyle business I recommend creating your own products that can make money for you even while you’re sleeping.
But what about that quick cash while you’re building the long-term business?
Get out there in your local area and use the skills you’re developing to help local business owners. Words like autoresponders, HTML, multivariate testing, blogs, etc. are like an alien language to them. You can be the expert in your market.
Not only can you become their expert, but they desperately NEED your help.
Design a lead generation site for them. It doesn’t have to be complicated.
You could even set them up a WordPress (blog) site using a theme such as the Revolution Real Estate one by Brian Gardner. With a little coaching from you, they’ll be able to edit their own website through blogging software.
Put together some content and articles for them to get started (some search engine juice). Get a few incoming links to their site and watch how easy it is get them a good position on the local search engine results.
How much could you charge for something like this? If you’re just starting out, you might go for $1,500 to $2,500. Then you’d raise your price as you get more experience and testimonials from the business owners you’ve helped. It takes a lot of $10 ebooks to equal that fee.
How would you get your first few clients? Print up some business cards. And simply talk to some of the small mom and pop businesses you already regularly go to in your area. Hands out a few of your cards to your friends who may know some business owners (in other words ask for a few referrals from others you know).
Join the local business groups such as the Chamber of Commerce and network with the business owners who are soon to be your clients.
If you’re up for it, offer to do a 20 to 30 minute presentation for to groups in your area. They’re always needing speakers. You could put together a simple speech on how any business can generate low cost, high quality leads from the Internet.
It’s a lot easier than you think, because most readers are going to compare themselves to the experts. They’ll say, “Well I don’t know as much as ______.”
So what? If you’ve been paying attention, you know a whole lot more than those in your local area. You could even take a few of those articles you created that get lost in article directories online and submit them as articles to your local newspaper.
Quit worrying about everything you don’t know. I don’t know it all either or else I wouldn’t have to test. Start concentrating on what you do know and use it to profit.
If you want to know more about the importance of Internet marketing for local businesses, check this out…
I call it Next Generation Marketing Magic. It’s a package I put together with Sharon Odom Fling, author of “How to Promote Your Local Business on the Internet.” And not only does it cover how to promote any local business online, it also talks about creating your own local lead generation business.Related Entries:
- Local Internet Consultants
- The Web Is Going Local
- Are You Neglecting 50% or More of Your Business?
- 10 Ways to Really Make Money Online
- Trade Time for Money