When was the last time you surveyed your audience?
I’m not going to labor the point here as I’ve covered it at other times, but surveys are vital to making sure you provide exactly what your audience is looking for.
For example, since I was specifically looking for feedback of what to create in a coaching program, I will use the information provided to me in the survey I did this past week. I’ll combine that information with the personal knowledge I have working directly with clients. I’ll also look back at how products and services sold.
In other words, I don’t rely just on the survey, but it becomes a part of the decision making process along with live interviews of clients (the ones who’ve been in my coaching) and previous sales (real results). Many times the open ended questions of a survey can even give you the frustrations your market is experiencing…along with the exact wording to write in response to it at times.
I want to give a BIG THANK YOU to everyone who participated in my survey over the past week. You did an excellent job and provided a lot of useful information to me. I’ll include some portions below, while I keep a few details for myself at this time (I will be listening to the answers and don’t want to reveal too much about the service I’ll create out of it yet).
Some participants provided VERY DETAILED answers of what they’re most looking for and the experiences they’ve add in other coaching programs/workshops. THANK YOU. I appreciate it.
So what’s the shocker in the survey?
For me, it was the answer to the question, “What is your favorite type of training product?”
Here are the response percentages:
Online Video – 33.1%
eBook – 15.1%
Print Book – 12.2%
Membership Site – 11.5%
Audio – 10.8%
DVD – 9.4%
Live Workshop – 5.0%
Teleconference – 2.9%
For my audience, NOTICE how much more popular online video is compared to all the other options. It’s twice as popular as eBook, and more than 3 times as popular as DVDs. I expected online video to win, but not to win by this much. And I didn’t expect the teleconferences to be this low on the response either.
If you add eBooks and physical books together you get close to the popularity of online video. But if we did that we should also add DVDs in with online video. Pushing the video format way ahead again.
I’ve often talked about how some people like written material, others audio, others video, and still others the live component. With my audience they like video best. Second is written material. Audio is 3rd down the list. Last are the live events.
I need to combine the above statements along with the answers to “What type of contact would you be most interested in for a coaching program?”
Multiple selections were allowed so the numbers don’t add up to 100% here.
The winner here…”PDF Lessons with Assignments” received 63.8% of the vote. Second place was very close with 51.1% as prerecorded video training. Live webinars were 34% so prerecorded was preferred but you can see just how popular video was here again.
Email support was much more popular than any type of one-on-one phone coaching. In fact, group teleconferences were preferred to one-on-one phone coaching. Good news for me as phone coaching is the most time intensive and it was not what most people were looking for.
Least popular was a one-on-one full day meeting in person, but it surprised me again that it came in at 11.3%. This would be a higher ticket type of service and I can see that more than 10% of my audience is actually interested in it (and I’ve never offered anything like this before).
Note: Here is a point to mention with surveys. It would be easy to misinterpret this answer and say “People aren’t interested in this.” It was the least popular, but OF COURSE it is less popular. Immediately you know it is going to cost more than the other formats. And with 11.3% possibly interested in it, that is something that could be included from time to time as a higher ticket service. If everyone voted this most popular, there is no way I’d be willing to do this service with that many clients, but if there is a core element who wants it…it becomes a possibility.
Another surprise occurred for me in the “coaching subjects” section. I thought “list building” would be the winner, but it came in 2nd place. The winner was going from small profits to 6 or 7 figures. Obviously for MY AUDIENCE, many of them have made a few sales…and want to go to a higher income level.
Last place was another surprise because I was actually considering it as a possibility for a coaching program. “Earning your First Profits as an Affiliate” was dead last here. While a few were interested in getting started in affiliate marketing, it had the least popularity on the survey. This saved me from making a possible mistake in going that direction.
Open Ended Questions
Often the open ended questions are the ones which reveal the real wants and frustrations in the market.
Of course I’m not going to list all the responses here. One of the core answers that come up constantly was about the fact there is too much information overload online. Close to 70% of the participants mentioned either information overload, too many product launches, focus, or not knowing what to do each day.
Many respondents talked about how complicated it was to find a good market for them to work in. This means that getting started and choosing the right market is a major sticking point for beginners.
In the question on other coaching programs, many people gave me highly detailed information even talking about specific programs they had been a member of. Let me show you an example of one that DOESN’T talk about someone else’s program (although it does praise one of my products).
“Workshops are great on the moment but it’s quite difficult to act upon it. I think One on one coaching is the best and that’s what I need to take off. The best experience I’ve had on-line learning was learning graphic design through pdf lessons and video then doing the assignments on time. I was not allowed to continue without doing the assignments. Then I had my assignments checked by a professional. It gave me confidence and finished my course on time. Most marketing type of e-learning leave people alone. Most people never practice what they learn. Getting feedback from an experienced marketer would help increasing confidence by achieving success through small steps. Thanks for the opportunity to ask for my opinion in this survey. I bought TRUTH-PRINTS recently and I can say that it’s the first time I listen to an audio marketing product many times !! Thanks for providing authenticity and value.”
This response was chosen because you can very specific suggestions were given about a program they liked. And of course they praised http://www.thetruthprints.com!
As I said I had many responses that were quite detailed like this. I just didn’t want to publicly show any of the ones that mentioned someone else’s coaching program/workshop by name (many did which of course helps me as well because I can understand where their response is coming from).
I have great customers…and they’re willing to jump in and provide information when I ask for help. Thank you again.Related Entries:
- Need Your Help
- Entrepreneur Survey
- Thank You And Survey Results
- 21 Ways to Increase Profits
- Research With and Without Cash