Take Action TODAY!
On my recent article, “3 Characteristics of Winners,” I discussed the importance of adding ACTION and TESTING to any studying you do. If you’re not taking action on what you learn, then you’re not really learning.
Too many Internet marketers get into an information overload mode where they constantly study more and more materials without taking action. They’re always learning the “new thing” but they’re not putting it into immediate practice in their business.
Every single product you study must result in immediate action in your business. If you don’t take action on what you learned, you just wasted your time.
One of the comments on that post said they were doing “lots of studying to know everything I possibly can.”
That comment bugged me, and you can tell on the post that it bugged James Brausch quite a bit as well. He wrote a post over on his blog about Act Or Don´t Act… There Is No Try. I definitely recommend reading it.
Take action today. Don’t try. Don’t think about it. Don’t plan on it. Don’t study more about it. Do it.
Test whatever it is you’re learning and keep your investment in it small at first.
- Don’t use the excuse of you’re studying one more ebook before you take action.
- Quit wasting hours every day reading all the Internet marketing forums.
- Get OFF all the Internet marketing guru’s lists.
I think it’s funny because often my coaching clients will ask me about so-and-so’s big product launch…and I tell them I don’t really know or care about the majority of them. I’m not on the lists of the marketers who promote every new thing. I use a Google Reader to keep track of blogs I read. In fact, I showed a couple of coaching clients how to eliminate a majority of their email by subscribing to RSS feeds this week instead. It’s surprising just how much time you save by changing away from emails.
If you stay on the majority of Internet marketing lists, each week you’re going to hear about the super-duper new product launch you must buy to succeed online. And the majority of the people promoting didn’t even read or listen to the course they’re telling you is the salvation of your business.
Quit it. Go cold turkey. If any list owner promotes big product launches week after week, get off their list NOW before they do serious harm to your business!
If you thinking I’m being overly dramatic, think again. You obviously haven’t seen the number of people I have who continually study, practice, and prepare without ever taking action. It’s disheartening when you see someone who has been online for 6 months, a year, or more who just keeps buying new products without taking serious and consistent action on their own business. I’ve talked to coaching clients and people at seminars who have spent $30,000 or more “getting ready to start an internet business.”
That’s sick. Yet it’s what you’re being encouraged to do if you’re a member of many lists.
Get off those lists…and get to work on your own business.
Let me give you some advice that cuts my own throat since I sell information products. I want you to not buy any new information products at all for a month. None. Nada. Zip. That $7 report…nope. That new product…no. You need to go back to information products you’ve already purchased and take action on them.
When I first started in my Internet business I studied Jay Abraham to learn the basics of marketing. There weren’t any Internet experts around back in 1996, so I had to take the information from offline direct marketing experts. One of the lessons he taught was to study the same product over and over again until you got it. He recommended studying “Scientific Advertising” by Claude Hopkins multiple times. I read that one “old book” so many times it became a part of me. Eventually I even took it and created a “Scientific Internet Advertising” by showing how the rules applied to an Internet business (the book itself is in the public domain).
It became a part of me.
How do you make an information product a part of you? You study it. You take action on what you learn. Then you study it again and take action on more steps. Study some more. Keep taking action…until you’ve used all the value from the product.
You’ll find any great information product has way more value in it than you’ll ever pick up from one reading or listening. You have to go through it again and again…taking action on it every single time. So quit buying for the next month.
Let’s call this the 30 Day Challenge. The rules are no new information products. You must pick up one you already have and take small action steps with it. You will study it multiple times over the month adding a new action to test each time. Don’t cheat no matter how awesome a deal someone makes you.Related Entries:
- Will You Take Action?
- 3 Characteristics of Winners
- Is a Business Coach Right for You?
- Beyond Taking Action
- Daily Marketing Calendar