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The Money Is In Your Email List

The Internet marketing landscape changes constantly.  There are new products and software programs every day it seems. 

I’ve been doing business online successfuly since 1996.  One thing hasn’t changed in all these years.  The money is in your list.  This was true in 1996.  This is true today.  This will be true in the future.

If you run an information business, the money is in your list.  If you run a local business and market online, the money is in your list.  If you’re an affiliate with other people’s products, the money is in your list. 

I’ve worked with thousands of different companies in my coaching programs and through products I’ve offered.  No matter what type of business you’re in, the money is in the list. 

Some people have made good money online without a list, but I’ve never seen an instance where having a list wouldn’t have increased their income.

Are you getting what I’m trying to tell you here?

I’m sure this isn’t brand new information to you if you’ve been online for any amount of time.  The question is just how much do you focus on  your list? 

Step One – Concentrate on Building Your List

Make it a priority.  Use a squeeze lead generation page such as I have at http://www.theterrydean.com or at least focus on it in your main web page as I do on http://www.mymarketingcoach.com. 

Focus your visitor’s attention on your list.  Give them a valuable gift for signing up (not just a sales letter to buy a product).  Give them real value at the beginning of your relationship as an incentive to join your list. 

Then concentrate on effective marketing for your list.  Use SEO, PPC search engines, article submissions, joint ventures, etc. all with the intention of building the list.  If you can grow your list, you’ll grow your income. 

Step Two – Build a Relationship with Your List

Write emails to your list as if you’re talking to one individual.  It may not be accepted in English class, but the most powerful word for your online writing is “You.”  Give them some content for free.  There are thousands of lists your subscribers can be on. What will separate you from all the others?

I’ve always worked on my relationships with my subscribers by telling short personal stories about my own life.  I’ve shared with them my  successes and my frustrations.  I’ve also always spoken to list members as an individual. 

Be personal.  Give content and value.  Be a real person they can trust.

Step Three – Make Good Honest Offers to Your List

You don’t just send content.  You also have to send offers.  It’s the combination of the two that will build your income.  Get too unbalanced in content only and you don’t make any money.  Get too unbalanced in offers only and people will stop reading.

Don’t just jump on the bandwagon of whatever new product is being sold this week.  I know there are always product launches promising you a large income if you jump on the next big thing.  You have to ignore the majority of these if you want to really build a valuable list.

If you promote the exact same thing 50 other people are promoting this week, you’re not a “leader” any more.  You’re a parrot.  There is no more reason to subscribe to your stuff than anyone elses. Be a little different. 

If something comes along that you know will really give value to your list, then go with it.  But never become the parrot marketer that just says what everyone else is saying.  And I can assure you that doesn’t occur every week.

Written by Terry · Filed Under All 

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Comments

2 Responses to “The Money Is In Your Email List”

  1. Dan Gazaway on April 15th, 2009 3:51 pm

    My favorite part about this article is buiding a relationship with your e-mail list. I have found that the most important. Your question “What will separate you from all the others?” is powerful. I ask myself this question all of the time and it helps me be much more creative with all of my ideas.
    Thanks again for all your help. Your resources are truly second to none.

  2. Top 3 Benefits Of Building An Email List on February 9th, 2012 2:46 pm

    [...] service has always been top-notch for me. Check them out and get started on your list today. Also, here’s a great post on what to do after you’ve had subscribers sign up. Cancel [...]

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