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The Money Is Not In Your List

February 13, 2007

I’m sure you’ve heard the statement, “The money is in the list.”

There’s only one problem with that statement.  The money isn’t in the list itself.  I’ve seen business people with lists of 500,000 or more subscribers and they have trouble paying their basic bills.  Getting $100 out of their list is an exercise in frustration.

I’ve also seen tiny little lists of 3,000 subscribers make $800,000 in a single year. 

The money isn’t in the list itself.

The money is in your relationship with the list.

First you have to come up with a unique strategy for building your list.  Notice that most people simply copy what others have done…and never seem to get the results they’re looking for.  Figure out a strategy that gives people exactly what they’re looking for and puts the power of exponential growth in your list building process.

Second, you must use proven low cost or free methods for building your lists every single day. 

Then you build a relationship with the list.  Many people break down right here.  If you’re not contacting your list, you’re not building your relationship.  If you’re simply sending out the exact same messages as everyone else, you’re not building your “fan club.”

A key principle is to be yourself…and be real with your audience.  So many people are fake in today’s market.  Give your opinions.  Give your viewpoint.  If someone gets offended, let them.  They weren’t planning on buying from you anyway (special note: my absolute best sales have always been the exact same emails with the most unsubscribes). 

Quit being a wimp!

It’s one thing to get people to subscribe to your list.  It’s a whole different step to get them paying attention to what you’re saying.  Get them excited or get them angry.  Whatever you do, don’t let them just ignore you.

Cause some controversy in your niche. Take a hard stance against something that’s going on. If you’re just the normal emailer, you can forget about it!

Your other option is to be witty and entertaining.  Have fun.  Tell funny stories (mixed with content of course).  When I first started speaking in public, I was told you didn’t have to be funny to be a speaker.  You only had to be funny if you wanted to get paid.

People will remember an entertaining or heartwarming story long after they forget the message you were teaching them.  This also means they’re remember you long after they received the email.

What can you send your list this week for them to remember you?

I did a recent teleconference series and group coaching program on how to build a list, grow your relationship with that list, and turn the list into secure and reliable monthly income.  You can find out more about this course here:

Email Marketing Mastery

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Written by Terry · Filed Under All 

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