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The Ultimate Business

January 23, 2007

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I have coaching clients in a number of different businesses, including: local businesses, online retail, network marketers, affiliates, and even seminar companies.  Being a coach, I get to see the ins and outs of just about every type of business you can imagine.

In my opinion, there is one business that excels above the rest.  It’s the information business. 

Here are a few of the benefits:

  1. You have extremely nice margins.  It’s common to sell information products for $100 that cost you $10 or less to produce.
  2. Your products are “unique” in the marketplace.  While someone may copy your ideas, they can never copy your product word-for-word.
  3. It’s easy to find joint ventures.  Someone doesn’t just buy one information product.  They buy multiple from different authors…so any author is a potential joint venture partner. 
  4. Very low start-up costs.  You don’t need to hold an inventory.  Your first product could even be an ebook hosted on Clickbank.com.  Your only costs would be hosting and low cost advertising (if you pay for ads at all).
  5. Built-In Backend Sales.  Everyone of my products mentions resources, tools, and other products.  Some of these generate additional income.
  6. Increased Credibility and Exposure.  I’ve said many times, “How do you become an expert in your market?”  The answer is write a book.  The moment you publish a book you’re immediately looked at as an expert.
  7. Easy automation.  You work once and get paid on it forever.  You get the product up and selling, and it can all be easily automated for you.  Consider it the safest retirement income plan possible.

This of course isn’t putting down any other type of business.  It’s just that the information business offers advantages I haven’t seen in any other type of business…especially for those who want to have a nice income without a large staff.

I’ve been in this business since I first started online 11 years ago.  In that period of time, I’ve probably made every mistake in the book and still profited.  Recently I had a group coaching series where I taught my coaching clients everything I’ve discovered in this business…and how to turn it into an automatic income in virtually any niche.

You can find out more about my Information Marketing Mastery course which is available at http://www.myinfomastery.com.

Look for more articles on how to start and run an information business in this blog in the future.

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