Twitter Power
It seems everyone is constantly raving about all the social sites and just how vital to your business they are. Instead of jumping on the bandwagon, I’ve been running tests on them…and I have to say the majority are greatly over hyped in value.
Some of them are very good resources for contacting potential JV partners or generating a few incoming links (we want those links for the search engines). The majority simply generate unqualified traffic that doesn’t convert and doesn’t buy.
There have been a few exceptions.
One of these is Twitter. In my tests on Twitter I noticed a profit pretty quickly. While most of the time you point to good valuable resources and content, you can tweet about some of your offers. And these tweets have converted into sales.
So the one social site I recommend to everyone now is Twitter.
I don’t have any materials about it yet as I’m still in the learning process. I’ve seen quite a few materials come out on Twitter, but none of them have been good enough to recommend until now.
This past week I received my copy of “Twitter Power: How to Dominate Your Market One Tweet at a Time!” by Joel Comm.
It’s excellent!
While many books in the internet marketing field are self published, Joel’s new book is published by John Wiley Publishing, a major business book publisher. And it shows in the presentation from beginning to end (although I did notice some typos so far).
Instead of trying to go into detail about each element of the book, here is a list of the chapter titles to show you how every major element is considered and covered from a beginner’s point of view:
An Introduction to the Social Media Landscape
What is Twitter and Why Is It So Powerful
Getting Started the Right Way on Twitter
Building a Following on Twitter
The Art of the Tweet
The Magic of Connecting With Customers on Twitter
Leveraging Twitter for Team Communication
Using Twitter to Help Build Your Brand
Leveraging the Power of Twitter to Drive Behavior in Your Followers
Beyond Twitter.com: Third Party Tools You Will Want to Know
Building Powerful Solutions on Top of the Twitter Platform
Play Nice: Legal Considerations
Putting It All Together: A 30 Day Plan for Dominating Twitter
Power Twitterers
As of right now, I haven’t finished the book yet (it’s 245 pages including the full index at the back). I’m looking forward to getting all the way through it soon.
If you want to grab your copy, pick it up from Amazon:
http://www.amazon.com/Twitter-Power-Dominate-Market-Tweet/dp/0470458429/
Right now Joel is also providing a 4 Week Online Social Media Bootcamp as a bonus which you can register for here:
http://twitterpower.com/workshop/
Neither of those are affiliate links. If you’ve ever considered using any type of social media…I’d recommend Twitter first.
Joel’s book is the best resource I’ve seen on Twitter so far.
When I checked the price on Amazon, it was listed at $16.47 so you can’t beat that price.
If you’re not using Twitter, you’re leaving money on the table. It’s as simple as that.
If you’re experienced with Twitter, you may want to only skim over the first couple of chapters to get into the meat later on in the book as Joel does start from a raw beginner’s viewpoint.
If you want to grab your copy, pick it up from Amazon:
http://www.amazon.com/Twitter-Power-Dominate-Market-Tweet/dp/0470458429/
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4 Responses to “Twitter Power”
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No doubt the rise of Twitter has been astonishing. Social media sites have become a major player in advertising and marketing.
Interesting and timely post. I’ve been slow to the social networking party. I set up a twitter account many months ago and basically forgot about it but lately I’ve noticed an increase in the number of people following me on twitter so if there’s a way to use twitter to create income, I’m all ears. I’ll have to read this book. Thanks for making me aware of it.
Twitter has been instrumental in growing my business. You are right, if you’re not using Twitter, it’s just money left on the table.
Hey Brother,
To be able to keep putting out such high quality content for as long as you have!
I see you’re promoting Joel Comm’s book. It’s already in my bookstore here!
Take care and talk to ya on Twitter.
Marlon