Using Long Tail Keywords for Profit

Using long tail keywords in your blog posts and website articles is one of the most profitable strategies you can implement for your business.

Many of the posts on this blog are targeting these kinds of phrases. Not all of the posts are targeted towards search results. I’d have to estimate around 50% are in one way or another.

When I first started my online business in 1996 I didn’t focus a lot on search engines. When I did though, we concentrated on big heavily searched terms as they were easy to rank in.

But back then there was less competition for keywords – unlike today when the competition for a keyword phrase can be fierce for some niches.

In October 2004, Chris Anderson, Editor and Chief of Wired Magazine coined the term “long tail”. In his article Chris explained that all the items in the long tail totaled more than the items in the high demand area.

LongTail Keywords Used by Permission of Michael Jensen
Picture used by permission of Michael Jensen….

So just what are long tail keywords? They are multiple word phrases searchers type into the Search Engines. Similar to a short question they are comprised of 3 to 6 words. No, they don’t have a large quantity of searchers every month but those that use the phrases become highly targeted visitors.

The best free keyword research tool for mining long tail keywords is the SEO Book Keyword Suggestion Tool. Just enter the keyword for your chosen topic and the SEO Book will generate the long tail keywords you can use for your articles and blog posts.

Once you’ve picked a phrase to write about make sure you use the long tail keywords in your title. There are a lot of other ways to boost your search engine ranking, but concentrate first on the title (that way incoming links will also be using your keyword search term). Build up a collection of these keyword phrases on your blog, and you’re now collecting targeted traffic from many different terms.

I checked my stats last month…and Google Analytics showed me as receiving search engine traffic from a total of 1,379 different search engine phrases over the past 30 days. Each one only had a few searches at most, but they add up.

Think about it this way. You target your main blog towards a higher traffic term. Your website article topics and blog posts can be directed towards the smaller segment of searchers who are using phrases instead. And let’s not forget that these visitors will be highly motivated to buy your products since they’re more targeted to the terms you’re using (no discussion of conversion rates should ever be held without identifying where the traffic is coming from).

You can see that the output from the SEO Book search can be a constant source of good topic ideas for your site. Go through and produce a long list of potential topics for your target market. Then revisit the site regularly as new terms will keep being added all the time. At a conference called Searchology last May, Udi Manber, one of Google’s VPs of Engineering, said that 20 to 25% of the queries that Google sees on any given day are queries they have never seen before.

That’s a pretty incredible statement when you think about it. This means as a blogger or article writer you’ll always have something to write about if you run long tail keywords searches often.

One question that should come to mind about this strategy is “What about competition?”

While it’s true you won’t have as much competition for the long tail keywords there is a way to insure you stay at the top of the rankings.

Write an article that’s directly related to your blog post. It must contain high quality content. Then in your Resource Box tie the article to your website or blog post. When you’re finished submit your piece to article and ezine directories.

This strategy will generate incoming links to your website and/or blog that will build over time guaranteeing you a high rank for a long time to come.

Using long tail keywords brings –

* Highly targeted traffic
* Motivated buyers

Creating a loyal readership for your online profit and success.

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