Comments on: What Are You Testing Today?

By: Burton Kent @ Acupuncture Marketing

Burton Kent @ Acupuncture Marketing — Sun, 15 Feb 2009 16:46:19 +0000

Hi Terry,

You wrote: “Google Optimizer requires that your thank you page be on the same domain as the page you’re testing. That club is not setup this way at the moment, so I’m using the ad tracker built into my shopping cart to track which headline is pulling the best on the new site.”

If you use a one pixel hidden iframe, you’ll be able to set the cookies properly for GWO.

Burton.

By: akiva

akiva — Wed, 21 Jan 2009 00:02:02 +0000

Great article.
I believe though, that sometimes, you should NOT change, but rather, should TWEAK.
Tweaking makes it very easy to see how incremental changes create impact.

By: Articles Spinning

Articles Spinning — Sun, 18 Jan 2009 07:17:54 +0000

You are right, Terry. It’s very important to do a lot of testing in one’s business. But sadly many people don’t. It really beats me why we don’t do what we ought to, even after being told. There are lots of people who will read this and shrug their shoulders but won’t do any kind of testing… and they wonder why their business is failing. Strange. Anyway, thanks for sharing, Terry.

By: Terry

Terry — Wed, 14 Jan 2009 14:20:49 +0000

Adebola:

No one is going to “set up your whole business for you.” It takes time to setup a business (even the tools in the LIfestyle System take a lot of time in the beginning to setup). I do “set it up myself” quite often for projects, but they are my projects that earn me income.

There is a strong misconception which some people happily keep pushing forward. Online business is hard work, especially in the beginning. It’s a whole lot better and more fun than any job I can think of, but it is still work you have to do. Anyone who promises to do everything for you without you having to do anything to set stuff up in the beginning is a scammer. Even expensive franchises take a lot of work to get the momentum going.

By: Adebola John

Adebola John — Wed, 14 Jan 2009 14:07:08 +0000

Hi! Terry, this is my first ever time coming across your website wish I was led to through an email sent to my box today14/1/09, wish was brilliant like some of others advertised. I have bought lot of e-books,audios,and vidieos still not get the proper clue required to start my own internet business because of lot of crap products. But,can I ask for your help,can you sell your retirement package to me ,set it up yourself ,deliver to me and start operation through your various automation built in tools.As site is operating, I will enrol in your mentoring program/ learning other stuff for proper sucess grinding. I wll indeed appreciate your help to this effect.

By: Welly Mulia

Welly Mulia — Wed, 14 Jan 2009 11:30:59 +0000

Hello Terry,

Testing is 1 area that I need to improve as I haven’t test as much as I should have. Thanks for reminding!

I echo what Lee said. Many times we “think” that this copy works better than that, without even testing.

Cheers.
Welly Mulia

By: Terry

Terry — Tue, 13 Jan 2009 19:08:57 +0000

Hi Jay:

Many of the terms we use at times can be difficult to understand when you’re just starting out. CTR usually refers to “Click through rates” or what percentage of people click through an ad to another site. So if I had ads on Adwords, how many of them are clicking through my ads to reach my actual site.

When I’m referring to testing on this article I’m referring to having at least two similar pages (with at least one difference between them such as a different headline) that I’m testing at once. The Google Optimizer software automatically splits visitors between the two pages. So visitor one goes to page A. Visitor two goes to page B. And so on. Then I can look at the sales from each and see which page is doing better.

It can get much more advanced than that as well.

By: Jay

Jay — Tue, 13 Jan 2009 18:51:27 +0000

I didn’t understand the post from Lee. I’m currently researching different marketing strategies offered and stumbled upon yours. Back to the point at hand.
I don’t understand what ” CTRs ” are and am a little confused when you talk about testing. Are you referring to making changes to your site and ” test ” them to see how they do?

Thanks,

Jay
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By: Terry Dean just said it all… | Big Selling Conversion Secrets

Terry Dean just said it all… | Big Selling Conversion Secrets — Tue, 13 Jan 2009 17:31:59 +0000

[...] on over to Terry’s blog right now and read every word of this excellent article “What Are You Testing Today?“. Remember… -You can’t improve what you don’t measure!Last 5 posts…Big Marketing Secrets [...]

By: Lee McIntyre

Lee McIntyre — Mon, 12 Jan 2009 23:27:56 +0000

Hi Terry

Nice post as usual. When I first started testing I was shocked to discover how what I “believed” to be true was actually often different to what I “knew” to be true once I’d done the tests.

As humans we like to think that what we “believe” is always correct, but where we can base our decisions on objective facts, rather than subjective opinion, we’ll be stronger for it (and make more money too).

Recently we did a new article marketing campaign and we got a 9% CTR from article views instead of our usual 21%. I would have bet $100 that the resource box that yielded a 9% CTR would have beaten the resource box that gave a 21% CTR.

I guess that’s why we MUST test!

Thanks for the great post

Lee McIntyre